This audit was generated on May 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| michigan wildflowers | #1 | — |  |     | ||
| michigan plants | #1 | — |  |    | ||
| michigan flora | #1 | — |  |    | ||
| wildflower guide | #39 |  |  |     | ||
| wildflower app | #40 |  |  |   | ||
| wildflower identifier | #47 |  |  |    | ||
| plant identifier | Not ranked | — | — |     | ||
| flower identificationOpportunity | Not ranked | — | — |  | ||
| plant finderOpportunity | Not ranked | — | — |   | ||
| plant speciesOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wildflower Health Advocate
Health & Fitness
South Carolina Wildflowers
Education
Plant Identifier Plant Scanner
Education
Wisconsin Wildflowers
Education
Flowers Quiz - Guess Flower
Education
Plants of SE New South Wales
Books & Reference
Oregon Wildflowers
Books & Reference
FLORA-Acid Reflux/Gut Health
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Education chart position
PictureThis - Plant Identifier
Duolingo: Language Lessons
Learn English, Spanish: Learna
Gauth: AI Study Companion
ABCmouse: Kids Learning Games
Plant App - Plant Identifier
PBS KIDS Video
Finelo: Master Trading
Simple Bible Daily Verse Alarm
ParentSquare
Kahoot! Play & Create Quizzes
Canvas By Instructure
Lingokids: Games & Shows
Quizlet: More than Flashcards
Simply Piano: Learn Piano Fast
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Michigan Wildflowers has excellent quality and top rankings for its core Michigan‑specific terms, but overall visibility is low due to limited keyword coverage and no chart presence. Prioritizing broader, high‑traffic plant identification keywords and category ranking will drive the biggest lift.
The app holds rank 1 for "michigan wildflowers", "michigan plants", and "michigan flora", each with traffic above 40 and moderate difficulty (~36‑39). These anchor keywords give a solid foundation to expand from.
Only 3 of the 10 analyzed keywords are ranked. High‑traffic terms like "plant identifier" (traffic 52, difficulty 81) and "flower identification" (traffic 49, difficulty 33) are not ranking at all, leaving >200 potential searches untapped.
The app is absent from both global and category charts, resulting in a 0% charts score. Without chart visibility, organic discovery and install velocity suffer.
Keywords "wildflower guide" (rank 39), "wildflower app" (rank 40), and "wildflower identifier" (rank 47) have traffic 22‑40 and low difficulty (32‑39). Optimizing title, short description, and feature list can push them into the top 10.
Competitors in neighboring states rank ahead while sharing only one keyword each. Adding state‑specific terms such as "wisconsin wildflowers" or "great lakes plants" can capture additional regional searches.
- 1Incorporate top‑ranked and high‑traffic keywords (e.g., "plant identifier", "flower identification", "wildflower guide") into the app title and short description.
- 2Rewrite the long description to include all unranked high‑traffic keywords, using natural language and clear feature bullet points.
- 3Add localized keywords for neighboring states (Wisconsin, Indiana, Ohio) and broader plant‑identification terms to the keyword list.
- 4Run a short‑term acquisition campaign (e.g., Google UAC) to boost installs and push the app onto the education category chart.
- 5Refresh screenshots and add a concise value proposition banner highlighting "3,550 Michigan plant species" to improve click‑through rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): michigan plants, michigan flora.
Good visibility score
Score of 61/100 indicates solid app store presence.
Short description
Your app description is only 456 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Michigan Wildflowers?
Michigan Wildflowers has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 15, 2026.
On how many keywords does Michigan Wildflowers rank?
Michigan Wildflowers is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Michigan Wildflowers?
Based on shared keyword rankings, the most frequent competitors of Michigan Wildflowers are Wisconsin Wildflowers, Wildflower Health Advocate, Flowers Quiz - Guess Flower. These apps appear next to Michigan Wildflowers on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Michigan Wildflowers in on the Google Play?
Michigan Wildflowers is listed in the Education category on the Google Play.
How can Michigan Wildflowers improve its App Store Optimization?
Based on this audit, Michigan Wildflowers should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Michigan Wildflowers.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.