This audit was generated on May 10, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Obsera

Obsera

Sean McKenzie

USUSen-US5.0 / 5No reviews May 10, 2026

Visibility Score

7Critical

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
2
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating5.0 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

0

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
behavioral patternsOpportunity#78
25
24
BehavioralPedia
Habit Diary
Verdict - Behavioral Patterns
1
Patterns - Personal Analytics
2
Gmblr - Behavioral Analytics
3
Thumsters: Behavior Tracker
4
BehaviorSnap
5
obseraNot ranked
35
21
——
Observa: Earn Money From Gigs
1
The Raleigh News & Observer
2
The Charlotte Observer News
3
The Observant Mom
4
Hidden Journey 2: Find Objects
5
relationship analysisOpportunityNot ranked
43
43
——
WhatsAI: Relationship Analysis
1
Love AI: Relationship Analysis
2
Evergreen: Relationship Growth
3
Delight: Dating & Relationship
4
RelAI - Relationship Insights
5
conversation insightsOpportunityNot ranked
27
29
——
CogniAIX: Voice AI & Insights
1
RelAI - Relationship Insights
2
Holsom: Conversation Starters
3
KAI Conversations
4
AI Wrapped - Chat Analysis
5
social dynamicsOpportunityNot ranked
32
27
——
Parlor Social Club
1
222 - find your people.
2
Social Cam - Photo Sharing App
3
Ringtone Maker & Audio Editor
4
Chatter Social
5
relational intelligenceOpportunityNot ranked
28
27
——
Relational Intelligence
1
Cloze Relationship Management
2
Relatio: Paired Relationship
3
Positive Intelligence
4
Affemity: Relationship Coach
5
digital conversation analysisOpportunityNot ranked
37
32
——
Chatbot AI Assistant - Genie
1
CookedChat - AI Chat Analysis
2
Chatbot AI Assistant ChatPrime
3
Tandem: Practice Languages
4
Translate your Voice - Talk AI
5
personal growth toolsOpportunityNot ranked
31
32
——
Mindvalley: Self Improvement
1
RiseGuide: Top Expert Insights
2
Taller AI: Height Maximizer
3
Wingmate: AI Personal Growth
4
MusesAcademy: Daily Growth
5
mental health insightsOpportunityNot ranked
46
40
——
BetterMe: Mental Health
1
Brightside Health
2
Smiling Mind: Mental Wellbeing
3
Sensa - Mental Coach
4
Stress Monitor for Watch
5
emotional intelligenceOpportunityNot ranked
54
31
——
Emotional Intelligence Mastery
1
How We Feel
2
Emotional Intelligence Test
3
Ahead: Emotional Companion
4
Emotions Dictionary
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
BehavioralPedia

BehavioralPedia

Reference

0.0Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
Habit Diary

Habit Diary

Utilities

3.0Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Lifestyle chart position

Lifestyle
Not currently ranked in top 200
Pinterest

Pinterest

★ 4.8
T-Life

T-Life

★ 4.8
SmartThings

SmartThings

★ 4.6
4
Ring - Always Home

Ring - Always Home

★ 4.7
5
Zillow Real Estate & Rentals

Zillow Real Estate & Rentals

★ 4.8
6
Partiful: Party Invite Maker

Partiful: Party Invite Maker

★ 5.0
7
Hinge Dating App: Match & Date

Hinge Dating App: Match & Date

★ 4.4
8
Amazon Alexa

Amazon Alexa

★ 4.5
9
Toyota

Toyota

★ 4.8
10
Google Home

Google Home

★ 4.6
11
LG ThinQ

LG ThinQ

★ 4.6
12
Tinder Dating App: Date & Chat

Tinder Dating App: Date & Chat

★ 4.2
13
Booksy for Customers

Booksy for Customers

★ 4.9
14
myQ Garage & Access Control

myQ Garage & Access Control

★ 4.8
15
Tesla

Tesla

★ 4.6

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Obsera has a perfect quality score but suffers from extremely low visibility, ranking for only 1 of 10 target keywords and not appearing in any category charts. Immediate focus should be on keyword and category optimization to unlock traffic.

Keyword Visibility Low
high

Only 1 of the 10 analyzed keywords ("behavioral patterns") is ranked at 78, while the rest are unranked despite measurable traffic (e.g., "emotional intelligence" traffic 54). This indicates poor keyword coverage and placement.

Target High‑Volume Low‑Difficulty Keywords
high

Keywords such as "emotional intelligence" (traffic 54, difficulty 31) and "mental health insights" (traffic 46, difficulty 40) have respectable search volume and moderate difficulty. Adding them to the keyword field can quickly improve rankings.

Category Not Ranked
medium

Obsera is not appearing in the Lifestyle category charts, limiting discoverability. Optimizing the subtitle and primary keyword set for Lifestyle‑specific terms (e.g., "relationship health", "personal growth") can help secure a category position.

Excellent App Quality
low

The app holds a 100% Quality Score and a 5.0 rating (though with 0 reviews), indicating strong performance, compliance, and user experience. Leverage this in marketing copy to build trust.

Leverage Competitor Gaps
medium

BehavioralPedia shares only one keyword with Obsera. Analyzing its top‑ranking keywords (e.g., "behavioral science", "habit tracker") and incorporating non‑competing, relevant terms can capture overflow traffic.

No User Reviews
medium

Zero reviews means no social proof, which can hurt conversion. Implement in‑app prompts after meaningful usage milestones to encourage 5‑star ratings and written feedback.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rewrite the app title and subtitle to include high‑traffic, low‑difficulty keywords like "emotional intelligence" and "relationship health".
  • 2Add up to 5 new primary keywords derived from the traffic data (e.g., emotional intelligence, mental health insights, personal growth tools).
  • 3Optimize the metadata for the Lifestyle category by incorporating category‑specific terms and monitoring category chart placement weekly.
  • 4Launch an in‑app review prompt targeting engaged users to generate at least 20 reviews within 30 days.
  • 5Conduct competitor keyword gap analysis on BehavioralPedia and integrate 2–3 non‑competing high‑volume keywords into the keyword list.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 3935 characters, providing good keyword density and information for users.

Excellent rating

Your 5.0 star rating builds user trust and improves conversion rates.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 7/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Daily visibility score updates
Competitor monitoring
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Obsera?

Obsera has a visibility score of 7 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.

On how many keywords does Obsera rank?

Obsera is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Obsera?

Based on shared keyword rankings, the most frequent competitors of Obsera are BehavioralPedia, Habit Diary. These apps appear next to Obsera on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Obsera in on the Apple App Store?

Obsera is listed in the Lifestyle category on the Apple App Store.

How can Obsera improve its App Store Optimization?

Based on this audit, Obsera should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Obsera.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.