This audit was generated on May 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hair dye selection | #1 | — |  |     | ||
| hair color matcherOpportunity | Not ranked | — | — |     | ||
| dye number finderOpportunity | Not ranked | — | — |      | ||
| hair dye advisorOpportunity | Not ranked | — | — |   | ||
| color tone analyzerOpportunity | Not ranked | — | — |      | ||
| hair coloring guideOpportunity | Not ranked | — | — |   | ||
| salon color matcherOpportunity | Not ranked | — | — |     | ||
| at home hair dyeOpportunity | Not ranked | — | — |   | ||
| professional hair colorOpportunity | Not ranked | — | — |    | ||
| hair color analysisOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
UNice: Wigs & Hair Bundles
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hair Dye Selection ranks #1 for its exact name but only 1 of 10 target keywords ranks, resulting in a low visibility score of 17/100. Immediate focus should be expanding and optimizing the keyword set and driving user engagement to boost rankings.
The app ranks #1 for the primary keyword "hair dye selection" with 42 traffic points and moderate difficulty (37), showing strong brand recognition. Leverage this by keeping the exact phrase in the app title and subtitle.
Only 1 of 10 analyzed keywords is ranked, giving a Keywords Score of 15%. The remaining high‑traffic keywords (e.g., "hair color matcher" – 39 traffic, difficulty 33) are not ranking, limiting discoverability.
The app has 0 reviews, which hurts credibility and the Apple ranking algorithm that favors apps with user feedback. This also contributes to the 0% Charts Score.
Keywords like "dye number finder" (46 traffic, difficulty 35) and "hair coloring guide" (30 traffic, difficulty 31) are strong candidates. Incorporating them into the 100‑character keyword field and subtitle can quickly improve rankings.
The app is not ranked in the Lifestyle category. Adding a clear sub‑category (e.g., "Health & Fitness > Beauty") and including category‑specific terms such as "hair color analysis" can open a new discovery channel.
Implement a timed review request after a successful color match (e.g., after the AI delivers the dye number). Even 20‑30 5‑star reviews can boost the Quality Score perception and improve chart placement.
- 1Revise the 100‑character keyword field to include top traffic, low‑difficulty terms: "hair color matcher, dye number finder, hair coloring guide, salon color matcher, at home hair dye".
- 2Update the app title/subtitle to retain "Hair Dye Selection" and add a descriptor like "AI Color Matcher & Dye Finder" to capture secondary keywords.
- 3Add localized screenshots and feature graphics with on‑screen captions that embed the new keywords.
- 4Implement an in‑app review prompt triggered after a successful color match, aiming for at least 20 five‑star reviews within 30 days.
- 5Re‑evaluate the category placement; switch to or add a sub‑category such as "Health & Fitness > Beauty" and include category‑specific keywords in the description.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2214 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hair Dye Selection?
Hair Dye Selection has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does Hair Dye Selection rank?
Hair Dye Selection is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hair Dye Selection?
Based on shared keyword rankings, the most frequent competitors of Hair Dye Selection are UNice: Wigs & Hair Bundles. These apps appear next to Hair Dye Selection on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hair Dye Selection in on the Apple App Store?
Hair Dye Selection is listed in the Lifestyle category on the Apple App Store.
How can Hair Dye Selection improve its App Store Optimization?
Based on this audit, Hair Dye Selection should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hair Dye Selection.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.