This audit was generated on May 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| her ay+ | #1 | — |  |     | ||
| expense trackerOpportunity | Not ranked | — | — |      | ||
| subscription managerOpportunity | Not ranked | — | — |      | ||
| bill trackerOpportunity | Not ranked | — | — |      | ||
| financial managementOpportunity | Not ranked | — | — |     | ||
| money trackerOpportunity | Not ranked | — | — |    | ||
| savings goalsOpportunity | Not ranked | — | — |      | ||
| budget planner | Not ranked | — | — |   | ||
| account managerOpportunity | Not ranked | — | — |    | ||
| income trackerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
3Fun: Couples & Singles Dating
Social Networking
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
PayPal - Pay, Send, Save
Cash App
Capital One Mobile
Venmo
Kalshi: Trade News & Sports
Chase Mobile®: Bank & Invest
Chime® – Mobile Banking
Citi Mobile®
Progressive
Klarna: Smarter everyday money
Fidelity Investments
Intuit Credit Karma
OnePay – Mobile Banking
Taptap Send: Money Transfer
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a very low visibility score (16/100) with only its brand name ranking in the top 10 keywords and no category or chart rankings. Immediate focus should be on expanding keyword coverage, boosting user ratings, and optimizing metadata.
The keyword "her ay+" is already ranking #1 with traffic 60 and difficulty 38, indicating strong brand recognition. Leverage this by keeping the brand name prominent while adding relevant descriptors.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 71) and "subscription manager" (traffic 67) are not appearing. This drives the Keywords Score down to 18%. Expand the keyword field and incorporate these terms into title, subtitle, and description.
The app has a 0.0 rating with 0 reviews, harming credibility and conversion rate. Lack of social proof is a major factor in the Quality Score of 50%. Implement an in‑app prompt after a successful tracking event to encourage 5‑star reviews.
The first 500 characters lack high‑traffic keywords and do not use bullet points or clear value propositions. This reduces relevance for searches like "bill tracker" (traffic 57) and "budget planner" (traffic 60). Rewrite the description to embed top keywords naturally and highlight key features.
Competitor 3Fun shares only 1 keyword, meaning many high‑volume finance keywords are untapped. Capture these by adding "money tracker", "savings goals", and "budget planner" to the keyword list (traffic 46‑60).
Current screenshots are not described, and there is no App Preview. Updated visuals that showcase expense tracking, subscription cancellation, and savings goals can improve conversion and indirectly boost rankings.
- 1Add top‑traffic keywords (expense tracker, subscription manager, bill tracker, budget planner, money tracker) to the App Store keyword field and integrate them into title/subtitle.
- 2Rewrite the app description with bullet points, clear benefits, and natural inclusion of the high‑traffic keywords.
- 3Implement an in‑app review prompt after a user records a transaction to gather 5‑star ratings and reviews.
- 4Refresh screenshots and create an App Preview video that highlights subscription management and budgeting features.
- 5Monitor keyword rankings weekly and adjust the keyword list based on difficulty and traffic trends.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1717 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of her ay+ | expense tracker?
her ay+ | expense tracker has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does her ay+ | expense tracker rank?
her ay+ | expense tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of her ay+ | expense tracker?
Based on shared keyword rankings, the most frequent competitors of her ay+ | expense tracker are 3Fun: Couples & Singles Dating. These apps appear next to her ay+ | expense tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is her ay+ | expense tracker in on the Apple App Store?
her ay+ | expense tracker is listed in the Finance category on the Apple App Store.
How can her ay+ | expense tracker improve its App Store Optimization?
Based on this audit, her ay+ | expense tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to her ay+ | expense tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.