How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| her ay+ | #1 | — | ||||
| expense tracker | Not ranked | — | — | |||
| subscription manager | Not ranked | — | — | |||
| bill tracker | Not ranked | — | — | |||
| financial management | Not ranked | — | — | |||
| money tracker | Not ranked | — | — | |||
| savings goals | Not ranked | — | — | |||
| budget planner | Not ranked | — | — | |||
| account manager | Not ranked | — | — | |||
| income tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Social Networking
Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Klarna: Smarter everyday money
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Intuit Credit Karma
OnePay – Mobile Banking
Taptap Send: Money Transfer
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (16/100) with only its brand name ranking in the top 10 keywords and no category or chart rankings. Immediate focus should be on expanding keyword coverage, boosting user ratings, and optimizing metadata.
The keyword "her ay+" is already ranking #1 with traffic 60 and difficulty 38, indicating strong brand recognition. Leverage this by keeping the brand name prominent while adding relevant descriptors.
Only 1 out of 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 71) and "subscription manager" (traffic 67) are not appearing. This drives the Keywords Score down to 18%. Expand the keyword field and incorporate these terms into title, subtitle, and description.
The app has a 0.0 rating with 0 reviews, harming credibility and conversion rate. Lack of social proof is a major factor in the Quality Score of 50%. Implement an in‑app prompt after a successful tracking event to encourage 5‑star reviews.
The first 500 characters lack high‑traffic keywords and do not use bullet points or clear value propositions. This reduces relevance for searches like "bill tracker" (traffic 57) and "budget planner" (traffic 60). Rewrite the description to embed top keywords naturally and highlight key features.
Competitor 3Fun shares only 1 keyword, meaning many high‑volume finance keywords are untapped. Capture these by adding "money tracker", "savings goals", and "budget planner" to the keyword list (traffic 46‑60).
Current screenshots are not described, and there is no App Preview. Updated visuals that showcase expense tracking, subscription cancellation, and savings goals can improve conversion and indirectly boost rankings.
Actionable recommendations to improve your visibility
Your description is 1717 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
her ay+ | expense tracker has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
her ay+ | expense tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of her ay+ | expense tracker are 3Fun: Couples & Singles Dating. These apps appear next to her ay+ | expense tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
her ay+ | expense tracker is listed in the Finance category on the Apple App Store.
Based on this audit, her ay+ | expense tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to her ay+ | expense tracker.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.