This audit was generated on May 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| letsgodutch | #1 | — |  |     | ||
| shared expensesOpportunity | Not ranked | — | — |     | ||
| household budgetOpportunity | Not ranked | — | — |      | ||
| expense trackerOpportunity | Not ranked | — | — |     | ||
| bill splitterOpportunity | Not ranked | — | — |    | ||
| couple financesOpportunity | Not ranked | — | — |    | ||
| roommate expensesOpportunity | Not ranked | — | — |     | ||
| shared financeOpportunity | Not ranked | — | — |     | ||
| household budget appOpportunity | Not ranked | — | — |   | ||
| expense managerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
GoFundMe: Fundraise and Give
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
PayPal - Pay, Send, Save
Cash App
Capital One Mobile
Venmo
Kalshi: Trade News & Sports
Chase Mobile®: Bank & Invest
Chime® – Mobile Banking
Citi Mobile®
Progressive
Klarna: Smarter everyday money
Fidelity Investments
Intuit Credit Karma
OnePay – Mobile Banking
Taptap Send: Money Transfer
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
LetsGoDutch! ranks #1 for its brand keyword but lacks visibility for any high‑traffic terms and has no user ratings, resulting in a low overall ASO score (14/100). Immediate focus should be on expanding keyword rankings and building social proof.
Only 1 of the 10 target keywords (letsgodutch) is ranked (position 1). The other high‑traffic keywords like "shared expenses" (traffic 37) and "bill splitter" (traffic 37) are not ranked, dragging the Keywords Score down to 16%. Add these terms to the keyword field and embed them in the title/subtitle.
The app currently has a 0.0 rating with no reviews, contributing to the low Quality Score (50%). This negatively impacts conversion and ranking. Implement an unobtrusive in‑app prompt after a few successful expense entries to encourage 5‑star reviews.
The title "LetsGoDutch! - Shared Finances" does not include any high‑traffic generic keywords. Re‑title to something like "LetsGoDutch – Bill Splitter & Shared Expenses" and use the subtitle for secondary terms such as "Roommate & Couple Budget Tracker" to capture searches for "bill splitter" and "expense tracker".
Current screenshots are cut off and lack captions, which can lower conversion. Add 5‑6 high‑resolution screenshots with short text overlays highlighting group creation, balance view, and no‑ads claim, plus a short promo video. This can improve the Quality Score and download rate.
Direct competitors like Splitwise dominate keywords such as "bill splitter" and "roommate expenses" with moderate difficulty (28‑57). By adding these exact phrases to the keyword list and ensuring they appear in the subtitle/description, you can capture a portion of that traffic while GoFundMe isn’t a real competitor in this niche.
- 1Perform fresh keyword research; populate the 100‑character keyword field with high‑traffic, low‑difficulty terms (e.g., bill splitter, shared expenses, roommate expenses, expense tracker, couple finances).
- 2Rename app title to include a generic keyword (e.g., "Bill Splitter") and craft a subtitle that adds secondary keywords.
- 3Create new annotated screenshots and a 15‑second preview video that showcase core features and the ad‑free experience.
- 4Integrate an in‑app review prompt after the user records 3 expenses to start building ratings and reviews.
- 5Launch an A/B test in App Store Connect for the new title, subtitle, keywords, and assets; track rank changes weekly and iterate.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of LetsGoDutch! - Shared Finances?
LetsGoDutch! - Shared Finances has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 12, 2026.
On how many keywords does LetsGoDutch! - Shared Finances rank?
LetsGoDutch! - Shared Finances is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of LetsGoDutch! - Shared Finances?
Based on shared keyword rankings, the most frequent competitors of LetsGoDutch! - Shared Finances are GoFundMe: Fundraise and Give. These apps appear next to LetsGoDutch! - Shared Finances on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is LetsGoDutch! - Shared Finances in on the Apple App Store?
LetsGoDutch! - Shared Finances is listed in the Finance category on the Apple App Store.
How can LetsGoDutch! - Shared Finances improve its App Store Optimization?
Based on this audit, LetsGoDutch! - Shared Finances should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to LetsGoDutch! - Shared Finances.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.