LetsGoDutch! - Shared Finances

Only 1 of the 10 target keywords (letsgodutch) is ranked (position 1). The other high‑traffic keywords like "shared expenses" (traffic 37) and "bill splitter" (traffic 37) are not ranked, dragging the Keywords Score down to 16%. Add these terms to the keyword field and embed them in the title/subtitle.

The app currently has a 0.0 rating with no reviews, contributing to the low Quality Score (50%). This negatively impacts conversion and ranking. Implement an unobtrusive in‑app prompt after a few successful expense entries to encourage 5‑star reviews.

The title "LetsGoDutch! - Shared Finances" does not include any high‑traffic generic keywords. Re‑title to something like "LetsGoDutch – Bill Splitter & Shared Expenses" and use the subtitle for secondary terms such as "Roommate & Couple Budget Tracker" to capture searches for "bill splitter" and "expense tracker".

Current screenshots are cut off and lack captions, which can lower conversion. Add 5‑6 high‑resolution screenshots with short text overlays highlighting group creation, balance view, and no‑ads claim, plus a short promo video. This can improve the Quality Score and download rate.

Direct competitors like Splitwise dominate keywords such as "bill splitter" and "roommate expenses" with moderate difficulty (28‑57). By adding these exact phrases to the keyword list and ensuring they appear in the subtitle/description, you can capture a portion of that traffic while GoFundMe isn’t a real competitor in this niche.