This audit was generated on May 13, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spendtree | #1 | — |  |     | ||
| expense tracker | Not ranked | — | — |      | ||
| budget tracker | Not ranked | — | — |  | ||
| money manager | Not ranked | — | — |    | ||
| expense trackingOpportunity | Not ranked | — | — |   | ||
| personal financeOpportunity | Not ranked | — | — |   | ||
| financial analyticsOpportunity | Not ranked | — | — |      | ||
| spending trackerOpportunity | Not ranked | — | — | | ||
| money tracker | Not ranked | — | — | | ||
| financial managementOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Spendr
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Venmo
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Testerup: Test & Earn Rewards
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Klarna: Smarter everyday money
Chase Mobile
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SpendTree has a solid brand presence with its name ranking #1, but overall ASO performance is weak, reflected by a 13/100 visibility score and no rankings for high‑traffic finance keywords. Immediate focus should be on keyword expansion, listing asset upgrades, and building user credibility.
The app's own brand keyword "spendtree" is ranked #1 with a traffic potential of 27 and low difficulty (19), providing a reliable entry point for organic discovery. Leverage this by cross‑linking other keywords in the description and subtitle.
9 out of 10 target keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked, causing the 14% keyword score. This dramatically limits visibility in the finance category. Prioritize these high‑traffic terms in title, short description, and keyword field.
The app currently has 0 reviews and no rating, hurting both conversion rate and the quality score (50%). Absence of social proof reduces user trust and can impact algorithmic ranking.
Incorporating primary keywords into the app title and subtitle (e.g., "SpendTree: Expense Tracker & Budget Planner") can boost keyword relevance and click‑through rates without sacrificing brand identity.
The current quality score suggests weak visual assets. Adding 5 high‑resolution screenshots and a 15‑second demo video that showcases the multi‑label feature can raise conversion and quality scores, influencing rankings.
- 1Update title to include primary keyword (e.g., "Expense Tracker") and add a subtitle with secondary terms like "Budget Planner".
- 2Revise short and full descriptions to naturally embed top‑traffic keywords: expense tracker, budget tracker, money manager, personal finance.
- 3Create and upload 5 compelling screenshots plus a short video highlighting label flexibility and analytics.
- 4Implement an in‑app review prompt after 5 tracked expenses to collect at least 50 4‑star+ reviews within 30 days.
- 5Add localized descriptions for English‑speaking markets and include the top 5 keywords in each locale.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1877 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SpendTree: Expense Tracker?
SpendTree: Expense Tracker has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.
On how many keywords does SpendTree: Expense Tracker rank?
SpendTree: Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SpendTree: Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of SpendTree: Expense Tracker are Spendr. These apps appear next to SpendTree: Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SpendTree: Expense Tracker in on the Google Play?
SpendTree: Expense Tracker is listed in the Finance category on the Google Play.
How can SpendTree: Expense Tracker improve its App Store Optimization?
Based on this audit, SpendTree: Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SpendTree: Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.