This audit was generated on May 13, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
The Dry

The Dry

Track your dry days, gently

Developer: Position Games Limited

USUSen-USNo ratingNo reviews May 12, 2026

Visibility Score

3Critical

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
0
Based on keyword rankings
Keywords analyzed10
Ranked in top 1000
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

0

Ranked in top 100

0

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
the dryNot ranked
56
32
Live trend
——
sobriety trackerOpportunityNot ranked
69
40
Live trend
——
alcohol trackerOpportunityNot ranked
46
55
Live trend
——
stop drinkingOpportunityNot ranked
42
36
Live trend
——
sober counterOpportunityNot ranked
64
41
Live trend
——
day counterOpportunityNot ranked
48
51
Live trend
——
sobriety appOpportunityNot ranked
44
35
Live trend
——
quit drinkingOpportunityNot ranked
56
42
Live trend
——
sober trackerOpportunityNot ranked
73
38
Live trend
——
alcohol freeOpportunityNot ranked
43
29
Live trend
——

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Competitors

Apps competing for the same keywords

No direct competitors found in keyword rankings.

AI-Powered Analysis

Personalized insights generated by our AI

The Dry has an extremely low visibility score (3/100) with zero keyword rankings and no chart presence, despite targeting high‑traffic, moderate‑difficulty keywords. Immediate focus should be on keyword optimization and creative assets to lift discoverability.

Zero Keyword Rankings
high

All 10 target keywords (e.g., "sobriety tracker", "quit drinking") have 0 rank despite combined traffic of ~560 and difficulty ranging 29‑55. The app is not appearing in search results, so users cannot discover it organically.

Missing Reviews & Rating
high

The app has a 0.0 rating with no reviews, contributing to a low Quality Score (50%). Lack of social proof reduces conversion rates and may affect Apple’s algorithmic ranking.

High‑Traffic, Low‑Difficulty Keywords
medium

Keywords such as "alcohol free" (traffic 43, difficulty 29) and "the dry" (traffic 56, difficulty 32) are relatively easy to rank. Incorporating them into the title, subtitle, and keyword field can quickly generate impressions.

Creative Asset Upgrade
medium

Current description is truncated and lacks bullet‑point benefits. Adding high‑quality screenshots, an app preview, and localized captions that repeat core keywords can improve the Quality Score and conversion.

Clear Value Proposition
low

The app’s description clearly states its purpose (day counter, motivational messages) which aligns well with sobriety‑related searches, giving a solid foundation for keyword‑rich copy.

Leverage Category Placement
low

The app is in Health & Fitness but not ranked. Adding relevant sub‑category tags (e.g., "Wellness", "Addiction Recovery") and ensuring the subtitle reflects the category can aid placement in category charts.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rewrite the app title and subtitle to include top‑traffic keywords (e.g., "The Dry – Sobriety Tracker & Quit Drinking Counter").
  • 2Curate a new keyword list prioritizing low‑difficulty terms ("alcohol free", "sobriety app", "stop drinking") and fill the 100‑character keyword field without spaces.
  • 3Create 5‑6 high‑resolution screenshots with overlay text that repeats primary keywords and showcases the day counter and motivational messages.
  • 4Implement an in‑app prompt after 5 launches encouraging users to rate the app and leave a review.
  • 5Add a short app preview video (15‑30 seconds) highlighting the counter and daily motivation to boost conversion.

Category Ranking

Health & Fitness chart position

Health & Fitness
Not currently ranked in top 200
Strava: Run, Bike, Walk

Strava: Run, Bike, Walk

★ 4.8
Planet Fitness

Planet Fitness

★ 4.9
Yuka - Food & Cosmetic Scanner

Yuka - Food & Cosmetic Scanner

★ 4.8
4
Flo Cycle & Period Tracker

Flo Cycle & Period Tracker

★ 4.8
5
MyFitnessPal: Calorie Counter

MyFitnessPal: Calorie Counter

★ 4.7
6
AllTrails: Hike, Bike & Run

AllTrails: Hike, Bike & Run

★ 4.9
7
Cal AI - Calorie Tracker

Cal AI - Calorie Tracker

★ 4.8
8
LADDER Strength Training Plans

LADDER Strength Training Plans

★ 4.9
9
iCardiac: Heart Rate & Health

iCardiac: Heart Rate & Health

★ 4.8
10
Cronometer: Calorie Counter

Cronometer: Calorie Counter

★ 4.8

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of The Dry?

The Dry has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.

On how many keywords does The Dry rank?

The Dry is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

What category is The Dry in on the Apple App Store?

The Dry is listed in the Health & Fitness category on the Apple App Store.

How can The Dry improve its App Store Optimization?

Based on this audit, The Dry should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Dry.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.