The Dry

All 10 target keywords (e.g., "sobriety tracker", "quit drinking") have 0 rank despite combined traffic of ~560 and difficulty ranging 29‑55. The app is not appearing in search results, so users cannot discover it organically.

The app has a 0.0 rating with no reviews, contributing to a low Quality Score (50%). Lack of social proof reduces conversion rates and may affect Apple’s algorithmic ranking.

Keywords such as "alcohol free" (traffic 43, difficulty 29) and "the dry" (traffic 56, difficulty 32) are relatively easy to rank. Incorporating them into the title, subtitle, and keyword field can quickly generate impressions.

Current description is truncated and lacks bullet‑point benefits. Adding high‑quality screenshots, an app preview, and localized captions that repeat core keywords can improve the Quality Score and conversion.

The app’s description clearly states its purpose (day counter, motivational messages) which aligns well with sobriety‑related searches, giving a solid foundation for keyword‑rich copy.

The app is in Health & Fitness but not ranked. Adding relevant sub‑category tags (e.g., "Wellness", "Addiction Recovery") and ensuring the subtitle reflects the category can aid placement in category charts.