This audit was generated on May 13, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
The Dry

The Dry

Position Games Limited

USUSen-USNo ratingNo reviews May 12, 2026

Visibility Score

3Critical

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
0
Based on keyword rankings
Keywords analyzed10
Ranked in top 1000
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

0

Ranked in top 100

0

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
the dryNot ranked
56
32
——
TRY DRY: The Dry January app
1
Tide Cleaners | Dry Cleaning
2
Swiss the Greener Dry Cleaner
3
Dry Tortugas
4
Rinse | Laundry & Dry Cleaning
5
sobriety trackerOpportunityNot ranked
69
40
——
I Am Sober
1
Days Since: Quit Habit Tracker
2
Sober Time - Sobriety Counter
3
Nomo -  Sobriety Clocks
4
DayCount
5
alcohol trackerOpportunityNot ranked
46
55
——
DrinkControl: Alcohol Tracker
1
I Am Sober
2
Alcohol Tracker°
3
Reframe: Drink Less & Thrive
4
Less - Alcohol Tracker
5
stop drinkingOpportunityNot ranked
42
36
——
I Am Sober
1
Reframe: Drink Less & Thrive
2
Quit Drinking
3
Sobriety Counter Stop Drinking
4
Days Since: Quit Habit Tracker
5
sober counterOpportunityNot ranked
64
41
——
I Am Sober
1
Sober Time - Sobriety Counter
2
Days Since: Quit Habit Tracker
3
DayCount
4
Days - Sobriety Counter
5
day counterOpportunityNot ranked
48
51
——
DayCount
1
Days Since: Quit Habit Tracker
2
Countdown
3
Day Counter. Count Up & Down
4
I Am Sober
5
sobriety appOpportunityNot ranked
44
35
——
I Am Sober
1
Sober Time - Sobriety Counter
2
Nomo -  Sobriety Clocks
3
Reframe: Drink Less & Thrive
4
Everything AA
5
quit drinkingOpportunityNot ranked
56
42
——
Quit Drinking
1
I Am Sober
2
Reframe: Drink Less & Thrive
3
Sobriety Counter Stop Drinking
4
Quit Drinking: 99 Days
5
sober trackerOpportunityNot ranked
73
38
——
I Am Sober
1
Sober Time - Sobriety Counter
2
Days Since: Quit Habit Tracker
3
DayCount
4
Nomo -  Sobriety Clocks
5
alcohol freeOpportunityNot ranked
43
29
——
I Am Sober
1
Quit Drinking
2
Reframe: Drink Less & Thrive
3
Days Since: Quit Habit Tracker
4
This Naked Mind Companion App
5

Competitors

Apps competing for the same keywords

No direct competitors found in keyword rankings.

Category Ranking

Health & Fitness chart position

Health & Fitness
Not currently ranked in top 100
Strava: Run, Bike, Walk

Strava: Run, Bike, Walk

★ 4.8
Planet Fitness

Planet Fitness

★ 4.9
Yuka - Food & Cosmetic Scanner

Yuka - Food & Cosmetic Scanner

★ 4.8
4
Flo Cycle & Period Tracker

Flo Cycle & Period Tracker

★ 4.8
5
MyFitnessPal: Calorie Counter

MyFitnessPal: Calorie Counter

★ 4.7
6
AllTrails: Hike, Bike & Run

AllTrails: Hike, Bike & Run

★ 4.9
7
Cal AI - Calorie Tracker

Cal AI - Calorie Tracker

★ 4.8
8
LADDER Strength Training Plans

LADDER Strength Training Plans

★ 4.9
9
iCardiac: Heart Rate & Health

iCardiac: Heart Rate & Health

★ 4.8
10
Cronometer: Calorie Counter

Cronometer: Calorie Counter

★ 4.8
11
Crunch Fitness

Crunch Fitness

★ 4.8
12
INTVL

INTVL

★ 4.7
13
Oura

Oura

★ 4.9
14
Fitbod: Gym & Fitness Planner

Fitbod: Gym & Fitness Planner

★ 4.8
15
Bevel: AI Health Coach

Bevel: AI Health Coach

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

The Dry has an extremely low visibility score (3/100) with zero keyword rankings and no chart presence, despite targeting high‑traffic, moderate‑difficulty keywords. Immediate focus should be on keyword optimization and creative assets to lift discoverability.

Zero Keyword Rankings
high

All 10 target keywords (e.g., "sobriety tracker", "quit drinking") have 0 rank despite combined traffic of ~560 and difficulty ranging 29‑55. The app is not appearing in search results, so users cannot discover it organically.

Missing Reviews & Rating
high

The app has a 0.0 rating with no reviews, contributing to a low Quality Score (50%). Lack of social proof reduces conversion rates and may affect Apple’s algorithmic ranking.

High‑Traffic, Low‑Difficulty Keywords
medium

Keywords such as "alcohol free" (traffic 43, difficulty 29) and "the dry" (traffic 56, difficulty 32) are relatively easy to rank. Incorporating them into the title, subtitle, and keyword field can quickly generate impressions.

Creative Asset Upgrade
medium

Current description is truncated and lacks bullet‑point benefits. Adding high‑quality screenshots, an app preview, and localized captions that repeat core keywords can improve the Quality Score and conversion.

Clear Value Proposition
low

The app’s description clearly states its purpose (day counter, motivational messages) which aligns well with sobriety‑related searches, giving a solid foundation for keyword‑rich copy.

Leverage Category Placement
low

The app is in Health & Fitness but not ranked. Adding relevant sub‑category tags (e.g., "Wellness", "Addiction Recovery") and ensuring the subtitle reflects the category can aid placement in category charts.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rewrite the app title and subtitle to include top‑traffic keywords (e.g., "The Dry – Sobriety Tracker & Quit Drinking Counter").
  • 2Curate a new keyword list prioritizing low‑difficulty terms ("alcohol free", "sobriety app", "stop drinking") and fill the 100‑character keyword field without spaces.
  • 3Create 5‑6 high‑resolution screenshots with overlay text that repeats primary keywords and showcases the day counter and motivational messages.
  • 4Implement an in‑app prompt after 5 launches encouraging users to rate the app and leave a review.
  • 5Add a short app preview video (15‑30 seconds) highlighting the counter and daily motivation to boost conversion.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of The Dry?

The Dry has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.

On how many keywords does The Dry rank?

The Dry is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

What category is The Dry in on the Apple App Store?

The Dry is listed in the Health & Fitness category on the Apple App Store.

How can The Dry improve its App Store Optimization?

Based on this audit, The Dry should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Dry.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.