Klew

Only 1 of 10 analyzed keywords ("klew") ranks (position 3) giving a Keywords Score of 18%. All high‑traffic terms like "crossword puzzle" and "daily crosswords" are unranked, limiting discoverability.

The app has a 0.0 rating with 0 reviews, which negatively impacts trust and the App Store’s ranking algorithm. New users are less likely to download an unrated app.

Quality Score sits at 50%, indicating missing or low‑impact screenshots/video. The current description lacks keyword‑rich captions, reducing conversion rates from store views.

Klew’s unique selling point – daily, hand‑edited crosswords from Charleston – is only hinted at. Highlight this in the subtitle and description to differentiate from generic crossword apps and attract niche users.

"klew" already ranks #3 with a low difficulty score (27) and decent traffic (68). Maintaining brand visibility while expanding to broader keywords will amplify overall discoverability.