This audit was generated on May 14, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Sippd

Sippd

Martin Dehlan

USUSen-USNo ratingNo reviews May 12, 2026

Visibility Score

13Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
14
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
sippd#1
30
29
Live trend
—
Sippd.Coffee
wine journalOpportunityNot ranked
42
40
Live trend
——
wine trackerOpportunityNot ranked
41
44
Live trend
——
wine ratingsOpportunityNot ranked
40
38
Live trend
——
wine tastingOpportunityNot ranked
40
38
Live trend
——
wine diaryOpportunityNot ranked
42
37
Live trend
——
personal wineOpportunityNot ranked
46
39
Live trend
——
wine noteOpportunityNot ranked
42
41
Live trend
——
wine reviewOpportunityNot ranked
40
37
Live trend
——
wine logOpportunityNot ranked
43
38
Live trend
——

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Sippd.Coffee

Sippd.Coffee

Lifestyle

Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Sippd’s ASO is nascent, with a modest visibility score of 13/100. The app only ranks for its brand keyword, while all high‑traffic wine‑related terms are unranked, and there are no user reviews to boost credibility.

Brand Keyword #1
high

The brand term "sippd" ranks #1 with a traffic potential of 30 and low difficulty (29), indicating strong brand awareness that can be leveraged for further discovery.

Zero Rankings for Core Keywords
high

9 out of 10 target keywords (e.g., "wine journal", "wine tracker") are not ranked despite traffic scores of 40‑46 and moderate difficulty (37‑44), dragging the Keywords Score down to 14%. This is the biggest barrier to visibility.

No User Reviews
medium

The app has 0 reviews and no rating, resulting in a Quality Score of only 50% and reducing trust signals for both the algorithm and potential users.

Title & Description Optimization
high

Incorporate high‑traffic terms like "wine journal", "wine tracker", and "wine ratings" into the app title, short description, and long description. Proper placement can capture additional keyword traffic without sacrificing brand identity.

Enhanced Visual Assets
medium

Add at least 8 high‑resolution screenshots and a short promo video with keyword‑rich captions (e.g., "Track your wine tasting notes"). This will improve the Quality Score and click‑through rate, helping rankings in the Food & Drink category.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rename the app to "Sippd – Wine Journal & Tracker" (or similar) to embed primary keyword while retaining brand.
  • 2Rewrite the short and full descriptions to naturally include top 5 keywords (wine journal, wine tracker, wine ratings, wine tasting, wine diary).
  • 3Create 8+ localized screenshots and a 15‑second promo video with captions that feature target keywords.
  • 4Implement an in‑app review prompt after the 3rd session, offering a small incentive, to gather ≥50 4‑star+ reviews.
  • 5Set up A/B testing in Google Play Console for title, icon, and screenshots; monitor keyword rank changes weekly and iterate.

Category Ranking

Food & Drink chart position

Food & Drink
Not currently ranked in top 200
DoorDash: Food, Grocery, More

DoorDash: Food, Grocery, More

★ 4.7
McDonald's

McDonald's

★ 4.1
7-Eleven: Rewards & Shopping

7-Eleven: Rewards & Shopping

★ 4.9
4
Uber Eats: Food and Grocery

Uber Eats: Food and Grocery

★ 4.6
5
Wendy’s

Wendy’s

★ 4.7
6
Starbucks

Starbucks

★ 4.8
7
Instacart: Get Food Delivery

Instacart: Get Food Delivery

★ 4.5
8
Domino's Pizza USA

Domino's Pizza USA

★ 4.6
9
Yelp: Food, Delivery & Reviews

Yelp: Food, Delivery & Reviews

★ 4.6
10
BURGER KING® App

BURGER KING® App

★ 4.4

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Sippd?

Sippd has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 14, 2026.

On how many keywords does Sippd rank?

Sippd is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Sippd?

Based on shared keyword rankings, the most frequent competitors of Sippd are Sippd.Coffee. These apps appear next to Sippd on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Sippd in on the Google Play?

Sippd is listed in the Food & Drink category on the Google Play.

How can Sippd improve its App Store Optimization?

Based on this audit, Sippd should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sippd.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.