This audit was generated on May 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| otm tracker | #1 | — |  |     | ||
| tracker | Not ranked | — | — |      | ||
| mobile trackerOpportunity | Not ranked | — | — |     | ||
| field trackingOpportunity | Not ranked | — | — |      | ||
| remote trackingOpportunity | Not ranked | — | — | No data | ||
| tracker softwareOpportunity | Not ranked | — | — |    | ||
| on the moveOpportunity | Not ranked | — | — |      | ||
| tracking toolOpportunity | Not ranked | — | — |   | ||
| mobile managementOpportunity | Not ranked | — | — |      | ||
| field managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
aTimeLogger - Time Tracker
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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Easy PDF-Read PDF
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AI-Powered Analysis
Personalized insights generated by our AI
Tracker OTM has a modest visibility score of 58, with a single keyword ranking #1 but lacking presence for most high‑traffic terms and a low quality score (40%). Immediate focus should be on expanding keyword coverage and boosting store assets to improve rankings and conversions.
The app ranks #1 for "otm tracker" (traffic 38, difficulty 36), proving the title can capture niche search intent. Leverage this by highlighting the exact phrase in the title and short description to reinforce relevance.
9 out of 10 target keywords (e.g., "tracker" traffic 77, difficulty 97; "mobile tracker" traffic 57, difficulty 43) are not ranked at all. This severely limits discoverability in high‑volume searches.
Quality score is only 40%, indicating insufficient screenshots, video, and localized copy. Poor visual assets lower conversion rates and hurt ranking algorithms.
Incorporate high‑traffic, lower‑difficulty terms such as "field tracking" (traffic 46, difficulty 39) and "remote tracking" (traffic 33, difficulty 16) into the app title, short description, and bullet points to capture broader searches.
Competitor aTimeLogger is behind and shares only one keyword. By targeting additional shared terms (e.g., "tracker software", "tracking tool") you can capture their unmet demand and improve chart positioning.
- 1Rewrite the app title to include "Tracker OTM" plus a high‑traffic term like "Mobile Tracker" or "Field Tracking" (max 30 characters).
- 2Add at least 5 high‑resolution screenshots and a 15‑second promotional video that showcase field and remote tracking features.
- 3Expand the short and full description with the top 5 unranked keywords, using natural language and clear benefit statements.
- 4Implement an in‑app prompt after 3‑5 days of usage to solicit 5‑star reviews, aiming for a minimum of 20 reviews within the first month.
- 5Run A/B tests on the short description and icon to improve click‑through rate, monitoring for any rise in chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): otm tracker.
Short description
Your app description is only 251 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tracker OTM?
Tracker OTM has a visibility score of 58 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 17, 2026.
On how many keywords does Tracker OTM rank?
Tracker OTM is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tracker OTM?
Based on shared keyword rankings, the most frequent competitors of Tracker OTM are aTimeLogger - Time Tracker. These apps appear next to Tracker OTM on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tracker OTM in on the Google Play?
Tracker OTM is listed in the Business category on the Google Play.
How can Tracker OTM improve its App Store Optimization?
Based on this audit, Tracker OTM should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tracker OTM.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.