This audit was generated on May 18, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Baby Milestones & Development

Baby Milestones & Development

The Developing Foundation

USUSen-USNo rating0 reviews Dec 19, 2025

Visibility Score

63Solid

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
83
Based on keyword rankings
Keywords analyzed10
Ranked in top 10010
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
25
Rating and recency signals
RatingNo rating
Last updated4 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

10

Ranked in top 100

5

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
milestone forecasting#1
36
35
Live trend
—
Milestone: Year Goal Tracker
developmental activities#2
38
28
Live trend
Kinedu: Baby Development
Baby Development & Milestones
baby milestones#4
48
44
Live trend
Kinedu: Baby Development
The Wonder Weeks - Baby Leaps
milestone tracker#4
49
47
Live trend
Coozy: Baby Milestone Tracker
Milestone: Year Goal Tracker
child development tracker#7
43
40
Live trend
Kinedu: Baby Development
Child Growth Tracker
child growth#12
46
38
Live trend
Kinedu: Baby Development
Huckleberry: Smart Baby Care
baby development#13
52
53
Live trend
Pregnancy Tracker & Baby App
BabySparks - Development Activ
child development#17
41
35
Live trend
Napper: Baby Sleep & Parenting
Antek - monitor child’s growth
parenting guide#21
36
39
Live trend
HOW TO TALK: Parenting Tips
Ommm Positive Parenting
alo#95
60
74
Live trend
Axis Mobile: Pay, Invest & UPI
Ralph Lauren: Luxury Shopping

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Kinedu: Baby Development

Kinedu: Baby Development

Parenting

3.1Ahead4xStore
Axis Mobile: Pay, Invest & UPI

Axis Mobile: Pay, Invest & UPI

Finance

4.5Ahead1xStore
Napper: Baby Sleep & Parenting

Napper: Baby Sleep & Parenting

Parenting

4.5Ahead1xStore
Coozy: Baby Milestone Tracker

Coozy: Baby Milestone Tracker

Parenting

Ahead1xAuditStore
HOW TO TALK: Parenting Tips

HOW TO TALK: Parenting Tips

Parenting

3.7Ahead1xStore
Ranking behind you
Apps that you outrank on shared keywords
Milestone: Year Goal Tracker

Milestone: Year Goal Tracker

Productivity

Behind2xAuditStore
Ralph Lauren: Luxury Shopping

Ralph Lauren: Luxury Shopping

Shopping

4.7Behind1xStore
The Wonder Weeks - Baby Leaps

The Wonder Weeks - Baby Leaps

Parenting

4.0Behind1xStore
Antek - monitor child’s growth

Antek - monitor child’s growth

Parenting

Behind1xStore
Ommm Positive Parenting

Ommm Positive Parenting

Parenting

Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

The app has a strong keyword presence (83% score) but suffers from poor quality signals and zero chart rankings, resulting in a modest overall visibility score of 63/100. Immediate focus should be on boosting user engagement metrics and leveraging high‑traffic, low‑difficulty keywords to climb the charts.

Robust Keyword Coverage
high

All 10 analyzed keywords are ranked, with 5 in the top 10 (e.g., "milestone forecasting" #1, "developmental activities" #2, "baby milestones" #4). This yields an 83% Keywords Score, indicating solid on‑page optimization.

Low Quality Signals
high

Quality Score is only 25% and the app has a 0.0 rating with no reviews. Low user feedback hurts conversion and algorithmic trust, limiting organic growth.

No Chart Presence
high

Charts Score is 0% (global and category rankings are N/A). Without install velocity the app cannot break into top‑charts, which are a major traffic source on Google Play.

High‑Traffic Low‑Difficulty Keywords
medium

Keywords like "developmental activities" (rank 2, difficulty 28) and "milestone forecasting" (rank 1, difficulty 35) have strong traffic potential. Optimizing title, short description, and UI copy for these can boost click‑through rates.

Competitive Gap vs Kinedu
medium

Kinedu leads with shared high‑value keywords (4 overlaps). By adding differentiating phrases such as "science‑backed" or "expert‑guided" and highlighting the partnership with QUT, the app can capture search intent that Kinedu may not dominate.

Key Action Items
Priority actions to improve your app's visibility
  • 1Incorporate top‑ranking keywords (e.g., "milestone forecasting", "developmental activities") into the app title and short description while maintaining brand identity.
  • 2Launch an in‑app prompt or email campaign to collect at least 50 authentic 5‑star reviews within the next 30 days to lift the Quality Score.
  • 3Refresh visual assets (icon, screenshots, feature graphic) with clear, benefit‑focused messaging and add localized screenshots for high‑traffic markets.
  • 4Run a low‑budget install campaign (UAC) targeting users searching for the top‑ranked keywords to boost daily install volume and trigger chart placement.
  • 5Create a content hub (blog or in‑app articles) around "baby milestones" and "developmental activities" to earn backlinks and improve ASO relevance.

Category Ranking

Parenting chart position

Parenting
Not currently ranked in top 200
Eyezy: GPS phone tracker

Eyezy: GPS phone tracker

★ 4.0
FamilyAlbum - Photo Sharing

FamilyAlbum - Photo Sharing

★ 4.8
AppClose: Co-Parent Essentials

AppClose: Co-Parent Essentials

★ 4.4
4
Findmykids: Parental Control

Findmykids: Parental Control

★ 4.6
5
Pregnancy App & Baby Tracker

Pregnancy App & Baby Tracker

★ 4.9
6
Huckleberry: Smart Baby Care

Huckleberry: Smart Baby Care

★ 4.8
7
Microsoft Family Safety

Microsoft Family Safety

★ 3.9
8
Pregnancy + | Tracker App

Pregnancy + | Tracker App

★ 4.8
9
Bark - Parental Controls

Bark - Parental Controls

★ 4.1
10
Pregnancy Tracker & Baby App

Pregnancy Tracker & Baby App

★ 4.9

Improve your ratings and downloads to climb the category charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Baby Milestones & Development?

Baby Milestones & Development has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.

On how many keywords does Baby Milestones & Development rank?

Baby Milestones & Development is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Baby Milestones & Development?

Based on shared keyword rankings, the most frequent competitors of Baby Milestones & Development are Kinedu: Baby Development, Milestone: Year Goal Tracker, Axis Mobile: Pay, Invest & UPI. These apps appear next to Baby Milestones & Development on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Baby Milestones & Development in on the Google Play?

Baby Milestones & Development is listed in the Parenting category on the Google Play.

How can Baby Milestones & Development improve its App Store Optimization?

Based on this audit, Baby Milestones & Development should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Baby Milestones & Development.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.