This audit was generated on May 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nutrola | #1 | — |  |     | ||
| nutrition trackerOpportunity | Not ranked | — | — |    | ||
| calorie counter | Not ranked | — | — | | ||
| food logOpportunity | Not ranked | — | — |   | ||
| macro tracker | Not ranked | — | — |     | ||
| keto diet tracker | Not ranked | — | — |     | ||
| intermittent fasting trackerOpportunity | Not ranked | — | — |      | ||
| calorie deficit calculatorOpportunity | Not ranked | — | — |  | ||
| meal trackerOpportunity | Not ranked | — | — |  | ||
| protein tracker | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MyFitnessPal: Calorie Counter
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
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healow
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I am - Daily affirmations
FunSteps
Blood Pressure App
Flo Ovulation & Period Tracker
Chair Workout: Women's Edition
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Nutrola has a strong brand presence (ranking #1 for its own name) and a solid quality score (78%), but its overall visibility is extremely low (18/100) due to poor keyword coverage and no chart placement. Immediate focus should be on expanding and optimizing keyword targeting to capture high‑traffic search terms.
The app ranks #1 for the exact brand keyword "nutrola" with a traffic potential of 62 and a manageable difficulty of 38, proving strong brand recognition. Leverage this by ensuring the brand name remains prominent in the title and subtitle.
A quality score of 78% indicates good app stability, low crash rates, and positive user experience, which supports better conversion once visibility improves. Maintain current performance while scaling.
Only 1 out of 10 target keywords is ranked; the remaining high‑traffic terms (e.g., "calorie counter" traffic 81, difficulty 84) are completely missing from the store listing. This is the primary driver of the 19% keyword score.
The app is not appearing in either the global or category charts, eliminating organic discovery from top‑list users. Lack of chart placement is tied to low download velocity and insufficient keyword relevance.
Incorporate high‑traffic, moderate‑difficulty keywords such as "calorie tracker", "food log", and "macro tracker" into the 30‑character title and 80‑character subtitle. This can immediately boost relevance for 4‑5 of the unranked keywords.
Rewrite the short description (80 chars) and the first 250 chars of the long description to include the top‑performing keywords (e.g., "Calorie Counter, Nutrition Tracker, Keto Diet Tracker"). Use natural language and repeat each keyword 2‑3 times to improve indexation without keyword stuffing.
- 1Add "calorie counter", "food log", "macro tracker", "keto diet tracker" and "intermittent fasting" to the app title, subtitle, short description, and long description using SEO‑friendly phrasing.
- 2Create localized store listings for top markets (US, UK, Canada, Australia) with translated keywords to capture additional traffic.
- 3Launch a short‑term install campaign focused on the high‑traffic keywords to boost download velocity and trigger chart placement.
- 4Encourage satisfied users to leave 5‑star reviews and add keyword‑rich comments (e.g., "great calorie counter") to improve relevance and rating score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3542 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Nutrola - Nutrition Tracker?
Nutrola - Nutrition Tracker has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
On how many keywords does Nutrola - Nutrition Tracker rank?
Nutrola - Nutrition Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Nutrola - Nutrition Tracker?
Based on shared keyword rankings, the most frequent competitors of Nutrola - Nutrition Tracker are MyFitnessPal: Calorie Counter. These apps appear next to Nutrola - Nutrition Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Nutrola - Nutrition Tracker in on the Google Play?
Nutrola - Nutrition Tracker is listed in the Health & Fitness category on the Google Play.
How can Nutrola - Nutrition Tracker improve its App Store Optimization?
Based on this audit, Nutrola - Nutrition Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Nutrola - Nutrition Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.