AtFirst - Daily Affirmations

The app’s brand term "atfirst" ranks #1 with traffic score 60 and a relatively low difficulty (39), giving a solid anchor for ASO growth.

Only 3 of the 10 target keywords are ranked (59% keyword score). High‑traffic terms like "daily affirmations" (traffic 42, difficulty 77) and "guided meditation" (traffic 53, difficulty 46) are not in the top 100, limiting discoverability.

Charts score is 0%; the app does not appear in global or category top charts, reducing algorithmic boost and organic install velocity.

Integrate high‑traffic, medium‑difficulty keywords (e.g., "guided meditation", "mindfulness app", "positive affirmations", "self improvement") into the title, short description, and long description while preserving brand integrity.

Create new screenshots and a 15‑second promo video that showcase the guided‑meditation + affirmation workflow; run A/B tests on title variations (e.g., "AtFirst – Daily Affirmations & Guided Meditations") to improve click‑through and ranking for generic terms.

The app has 209 reviews; launching an in‑app prompt or email campaign to increase reviews to 500+ can lift the Quality Score and improve conversion, especially against competitors with similar ratings but higher review counts.