How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
Coif has an excellent quality score (100%) and strong brand visibility with its name ranking #3, but suffers from very low overall keyword coverage and no user reviews, resulting in a visibility score of 14/100. Immediate focus should be on expanding and optimizing keyword usage and building social proof.
The app's quality score is 100%, indicating solid stability, performance, and compliance. Leverage this by highlighting reliability in marketing copy and screenshots to maintain user trust.
Only 2 of 10 target keywords rank, with "coif" at #3 but all high‑traffic terms (e.g., "hairstyle try on" traffic 75, "virtual haircut" traffic 45) unranked. Expand and prioritize these keywords in title, subtitle, and keyword field to capture their combined traffic (~400).
The app has 0 reviews, which hurts credibility and conversion rates. Implement an in‑app prompt after a successful AI preview to encourage 5‑star ratings and gather early feedback.
Current title "Coif: Hairstyle Try-On AI" does not fully leverage the high‑traffic keyword "hairstyle try on" (traffic 75). Re‑order to "Coif – AI Hairstyle Try‑On" or include "Virtual Haircut" in the subtitle to boost relevance.
Charts score is 0% and there are likely no compelling screenshots/video. Add 5‑screen screenshots showing before/after AI results, a 15‑second preview video, and a clear call‑to‑action. Run A/B tests to improve click‑through rate.
Competitors share only 1 keyword each, indicating low overlap. Identify untapped long‑tail keywords such as "augmented reality hair" (traffic 33) and "haircut simulator" (traffic 52) and integrate them to dominate niche searches.
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Coif: Hairstyle Try-On AI has a visibility score of 14 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 17, 2026.
Coif: Hairstyle Try-On AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Coif: Hairstyle Try-On AI are Coife Odonto, AI Hairstyle Changer by COIF, Try Hairstyle: Haircut Try On. These apps appear next to Coif: Hairstyle Try-On AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Coif: Hairstyle Try-On AI is listed in the Lifestyle category on the Apple App Store.
Based on this audit, Coif: Hairstyle Try-On AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Coif: Hairstyle Try-On AI.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.