This audit was generated on May 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expend | #1 | — |  |     | ||
| budget trackerOpportunity | Not ranked | — | — |     | ||
| expense managerOpportunity | Not ranked | — | — |    | ||
| personal financeOpportunity | Not ranked | — | — |     | ||
| money trackerOpportunity | Not ranked | — | — |   | ||
| budget planner | Not ranked | — | — |  | ||
| financial managerOpportunity | Not ranked | — | — |   | ||
| spending trackerOpportunity | Not ranked | — | — |  | ||
| debt managementOpportunity | Not ranked | — | — |      | ||
| financial controlOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Money Manager Expense & Budget
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Capital One Mobile
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Chase Mobile®: Bank & Invest
Chime® – Mobile Banking
Citi Mobile®
Progressive
Fidelity Investments
Klarna: Smarter everyday money
Intuit Credit Karma
Polymarket
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
eXpend has a solid foundation with a perfect quality score and its brand keyword ranking #1, but its overall visibility is very low due to poor keyword coverage, no user reviews, and no category ranking.
The app’s own brand term "expend" ranks #1 with traffic 45 and low difficulty (29), delivering a reliable entry point for discoverability.
A 100% quality score indicates the app’s metadata, screenshots, and performance meet Apple’s standards, providing a solid platform for any further ASO work.
9 out of the top 10 target keywords (e.g., budget tracker, expense manager, personal finance) are not ranked despite decent traffic (40‑71) and moderate difficulty (27‑63). This is the main driver of the 18/100 visibility score.
The app shows 0 reviews, which hurts trust and conversion; Apple’s algorithm also weighs review volume when ranking.
Without a category rank, eXpend does not appear in finance charts, limiting organic discovery from users browsing the category.
Incorporate high‑traffic keywords such as "budget tracker", "expense manager", and "money tracker" into the app title (up to 30 characters) or subtitle to capture additional search volume.
Implement an in‑app prompt after the third successful entry, offering a 5‑star rating request; pair with a brief incentive (e.g., premium theme) to seed initial reviews.
Rewrite the first 250 characters to include the top 5 missing keywords and add captioned screenshots that highlight budgeting, spending tracking, and debt management features.
- 1Add top‑traffic keywords (budget tracker, expense manager, personal finance, money tracker, spending tracker) to title/subtitle and keyword field.
- 2Rewrite the app description to embed those keywords within the first two sentences and use bullet points for feature highlights.
- 3Launch an in‑app review request after the third use to generate at least 20 initial reviews within 30 days.
- 4Create new screenshots with overlay captions featuring the added keywords and key features like debt management.
- 5Monitor competitor "Money Manager Expense & Budget" for shared keywords and adjust Apple Search Ads bids to capture their traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2161 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of eXpend: Make Budgeting a Habit?
eXpend: Make Budgeting a Habit has a visibility score of 18 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 17, 2026.
On how many keywords does eXpend: Make Budgeting a Habit rank?
eXpend: Make Budgeting a Habit is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of eXpend: Make Budgeting a Habit?
Based on shared keyword rankings, the most frequent competitors of eXpend: Make Budgeting a Habit are Money Manager Expense & Budget. These apps appear next to eXpend: Make Budgeting a Habit on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is eXpend: Make Budgeting a Habit in on the Apple App Store?
eXpend: Make Budgeting a Habit is listed in the Finance category on the Apple App Store.
How can eXpend: Make Budgeting a Habit improve its App Store Optimization?
Based on this audit, eXpend: Make Budgeting a Habit should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to eXpend: Make Budgeting a Habit.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.