This audit was generated on May 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| metawipe | #1 | — |  |     | ||
| remove gps metadata | #45 |  |  |    | ||
| exif removerOpportunity | #53 |  |  |    | ||
| exif data removerOpportunity | #81 |  |  |   | ||
| metadata cleanerOpportunity | Not ranked | — | — |     | ||
| photo exif editorOpportunity | Not ranked | — | — |   | ||
| metadata eraserOpportunity | Not ranked | — | — |   | ||
| photo privacy protectorOpportunity | Not ranked | — | — |     | ||
| exif remover toolOpportunity | Not ranked | — | — |  | ||
| metadata wiperOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
The Photo Investigator
Photo & Video
FollowMee GPS Location Tracker
Travel
AI Great Cleaner:Clean Storage
Utilities
MetaWipe Pro Privacy
Photo & Video
EXIF Eraser
Photo & Video
PatrolNav GPS
Navigation
Image EXIF Viewer miniArtSoft
Photo & Video
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Utilities chart position
Google Chrome
Google Authenticator
Microsoft Edge
AT&T
My Verizon
Xfinity
Cleaner Guru: Clean Up Storage
Cleanup: Phone Storage Cleaner
My Spectrum
UK ETA
myCar: Car Widgets & Dashboard
Proton VPN: Fast & Secure
TV Remote - Universal Control
Authenticator ℠ App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MetaWipe ranks #1 for its brand keyword but fails to rank for high‑traffic generic terms, resulting in a low overall visibility score (19/100). The primary priority is to expand keyword coverage and improve on‑store conversion signals.
The app holds rank 1 for the exact brand keyword "metawipe" with 46 estimated searches and a modest difficulty of 35, indicating strong brand recognition that can be leveraged in the title and subtitle.
A 50% quality score suggests the visual assets and metadata meet baseline standards, providing a solid foundation for further ASO tweaks.
7 out of 10 target keywords (e.g., "metadata cleaner", "photo exif editor", "metadata eraser") are not ranked despite traffic > 35 and difficulty < 40, dragging the Keywords Score down to 22%.
The app is not appearing in the Utilities category charts, meaning users browsing the category are unlikely to discover it, which also harms organic discoverability.
Add high‑traffic, low‑difficulty terms such as "exif remover", "remove gps metadata", and "metadata eraser" to the 100‑character keyword field and incorporate them into the subtitle and description to capture additional search volume.
Zero reviews and a 0‑star rating suppress conversion. Implement an in‑app prompt after successful metadata removal to encourage 5‑star reviews, aiming for at least 20 reviews within 30 days.
- 1Revise title to include "Exif Remover" while keeping the brand (e.g., "MetaWipe – Exif Remover & Privacy Cleaner").
- 2Add the top 5 unranked high‑traffic keywords to the 100‑character keyword field and embed them naturally in the subtitle.
- 3Rewrite the first 250 characters of the description to feature the new keywords and a clear value proposition for privacy‑concerned users.
- 4Launch an in‑app review prompt after the user completes a metadata wipe to generate at least 20 five‑star reviews.
- 5Create A/B test variations of screenshots highlighting "Remove GPS", "Clean PDFs", and "Secure Video Tags" to improve conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MetaWipe — Exif Remover?
MetaWipe — Exif Remover has a visibility score of 19 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
On how many keywords does MetaWipe — Exif Remover rank?
MetaWipe — Exif Remover is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MetaWipe — Exif Remover?
Based on shared keyword rankings, the most frequent competitors of MetaWipe — Exif Remover are MetaWipe Pro Privacy, The Photo Investigator, EXIF Eraser. These apps appear next to MetaWipe — Exif Remover on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MetaWipe — Exif Remover in on the Apple App Store?
MetaWipe — Exif Remover is listed in the Utilities category on the Apple App Store.
How can MetaWipe — Exif Remover improve its App Store Optimization?
Based on this audit, MetaWipe — Exif Remover should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MetaWipe — Exif Remover.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.