MetaWipe — Exif Remover

The app holds rank 1 for the exact brand keyword "metawipe" with 46 estimated searches and a modest difficulty of 35, indicating strong brand recognition that can be leveraged in the title and subtitle.

A 50% quality score suggests the visual assets and metadata meet baseline standards, providing a solid foundation for further ASO tweaks.

7 out of 10 target keywords (e.g., "metadata cleaner", "photo exif editor", "metadata eraser") are not ranked despite traffic > 35 and difficulty < 40, dragging the Keywords Score down to 22%.

The app is not appearing in the Utilities category charts, meaning users browsing the category are unlikely to discover it, which also harms organic discoverability.

Add high‑traffic, low‑difficulty terms such as "exif remover", "remove gps metadata", and "metadata eraser" to the 100‑character keyword field and incorporate them into the subtitle and description to capture additional search volume.

Zero reviews and a 0‑star rating suppress conversion. Implement an in‑app prompt after successful metadata removal to encourage 5‑star reviews, aiming for at least 20 reviews within 30 days.