This audit was generated on May 16, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Airo Mail

Airo Mail

Production Ready

USUSen-US5.0 / 5No reviews May 14, 2026

Visibility Score

17Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
16
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating5.0 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
airo mail#1
51
39
—
Airmail for Gmail Outlook Mail
Airo Mail
1
Airmail for Gmail Outlook Mail
2
Email - Edison Mail
3
PostScan Mail: Virtual Mailbox
4
myMail box: email client app
5
email organizerOpportunityNot ranked
57
44
——
Unroll.Me - Email Cleanup
1
Chuck – Smarter Email with AI
2
Spark Mail: AI Email Assistant
3
Clean Email: Inbox Cleaner
4
Yahoo Mail: Your Email & Inbox
5
ai emailNot ranked
61
79
——
Spark Mail: AI Email Assistant
1
AI Email Generator
2
Superhuman Mail
3
AI Email: AI Writer Assistant
4
Friday AI Email Writer
5
smart email appOpportunityNot ranked
54
44
——
Spark Mail: AI Email Assistant
1
Blue Mail - Email | Calendar
2
Email - Edison Mail
3
Unroll.Me - Email Cleanup
4
Microsoft Outlook
5
inbox managementOpportunityNot ranked
44
34
——
Email - Edison Mail
1
Unroll.Me - Email Cleanup
2
Cloze Relationship Management
3
Chuck – Smarter Email with AI
4
Clean Email: Inbox Cleaner
5
automatic email filingOpportunityNot ranked
45
40
——
Email - Edison Mail
1
Spark Mail: AI Email Assistant
2
HEY Email
3
Chuck – Smarter Email with AI
4
mail.com - email & cloud
5
email trackingOpportunityNot ranked
54
49
——
Mail Tracer - Email Tracking
1
Canary Mail – AI Email
2
iTrackMail - Email Tracking
3
Email - Edison Mail
4
Gmail - Email by Google
5
package trackerNot ranked
72
79
——
Route: Package Tracker
1
AfterShip Package Tracker
2
Package Tracker - pkge Mobile
3
Shop: All your favorite brands
4
Parcel - Delivery Tracking
5
ai inbox assistantOpportunityNot ranked
42
41
——
Spark Mail: AI Email Assistant
1
NextGen AI Chat Assistant
2
AI Chat : Virtual AI Assistant
3
Chat Smith: AI Chatbot & Agent
4
Shadowsearch: AI Assistant
5
gmail organizerOpportunityNot ranked
53
36
——
Unroll.Me - Email Cleanup
1
Trimbox: Email Cleaner
2
Google One
3
Chuck – Smarter Email with AI
4
Gmail - Email by Google
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Airmail for Gmail Outlook Mail

Airmail for Gmail Outlook Mail

Productivity

4.3Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Productivity chart position

Productivity
Not currently ranked in top 200
ChatGPT

ChatGPT

★ 4.8
Claude by Anthropic

Claude by Anthropic

★ 4.7
Google Gemini

Google Gemini

★ 4.7
4
Meta AI - Assistant & Glasses

Meta AI - Assistant & Glasses

★ 4.7
5
Gmail - Email by Google

Gmail - Email by Google

★ 4.7
6
Microsoft Authenticator

Microsoft Authenticator

★ 4.7
7
Grok - AI Chat & Video

Grok - AI Chat & Video

★ 4.9
8
Google Drive

Google Drive

★ 4.8
9
Microsoft Outlook

Microsoft Outlook

★ 4.8
10
Google Docs

Google Docs

★ 4.8
11
Google Sheets

Google Sheets

★ 4.8
12
VPN - Super Unlimited Proxy

VPN - Super Unlimited Proxy

★ 4.6
13
Google Slides

Google Slides

★ 4.7
14
Google Calendar: Get Organized

Google Calendar: Get Organized

★ 4.5
15
Microsoft Word

Microsoft Word

★ 4.7

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Airo Mail currently ranks #1 for its exact brand keyword but overall visibility is extremely low (17/100) with only 1 of 10 target keywords ranked. The main priority is to broaden keyword coverage and improve chart rankings to drive organic discovery.

Brand Keyword Dominance
high

The exact match keyword "airo mail" ranks #1 with a traffic potential of 51 and moderate difficulty (39), giving the app a solid foundation to build upon. Leverage this by reinforcing the brand name in the title and subtitle for consistent signal.

Limited Keyword Coverage
high

Only 1 of 10 analyzed keywords is ranked, resulting in a Keywords Score of 16%. High‑traffic keywords such as "email organizer" (traffic 57) and "ai email" (traffic 61) are not ranking despite moderate‑high difficulty, indicating missed opportunities in metadata.

No Chart Presence
medium

Charts Score is 0% with no rankings in either Global or Category charts, and the app is not appearing in the Productivity category rankings. This prevents algorithmic boost from chart momentum.

Target High‑Traffic Keywords
high

Keywords like "smart email app" (traffic 54, difficulty 44), "inbox management" (traffic 44, difficulty 34), and "email tracking" (traffic 54, difficulty 49) have reasonable difficulty and high search volume. Incorporate them into the subtitle, keyword field, and app description.

Expand Email Provider Support
medium

The description states the app is currently only for Gmail accounts, limiting appeal. Adding support for Outlook, Yahoo, iCloud, etc., would broaden the audience and justify targeting broader keywords like "email organizer" and "inbox management".

Leverage Competitor Gap
low

Competitor Airmail shares only one keyword with Airo Mail. Conduct a keyword gap analysis to capture additional high‑intent terms that Airmail ranks for (e.g., "email client", "mail productivity") and integrate them into Airo Mail’s metadata.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise the subtitle to include 2‑3 high‑traffic, low‑to‑moderate difficulty keywords (e.g., "AI Email Organizer, Smart Inbox Management").
  • 2Add the top unranked keywords (email organizer, ai email, smart email app, inbox management, email tracking) to the 100‑character keyword field and naturally embed them in the description.
  • 3Create localized keyword sets for major markets (US, UK, Canada, Australia) to capture regional search volume.
  • 4Update screenshots and the app preview to highlight AI‑driven filing, package tracking, and multi‑account support once added, encouraging higher conversion.
  • 5Encourage early user reviews (e.g., via in‑app prompts) to build social proof and improve the Quality Score’s impact on rankings.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2036 characters, providing good keyword density and information for users.

Excellent rating

Your 5.0 star rating builds user trust and improves conversion rates.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Few screenshots

You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Airo Mail?

Airo Mail has a visibility score of 17 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.

On how many keywords does Airo Mail rank?

Airo Mail is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Airo Mail?

Based on shared keyword rankings, the most frequent competitors of Airo Mail are Airmail for Gmail Outlook Mail. These apps appear next to Airo Mail on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Airo Mail in on the Apple App Store?

Airo Mail is listed in the Productivity category on the Apple App Store.

How can Airo Mail improve its App Store Optimization?

Based on this audit, Airo Mail should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Airo Mail.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.