This audit was generated on May 16, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| soul journal | #1 | — | ||||
| mood analytics | #13 | |||||
| mood trackerOpportunity | #78 | |||||
| mood reflectionsOpportunity | #80 | |||||
| journaling companionOpportunity | Not ranked | — | — | |||
| daily mood logOpportunity | Not ranked | — | — | |||
| private journalOpportunity | Not ranked | — | — | |||
| mood diaryOpportunity | Not ranked | — | — | |||
| emotional trackerOpportunity | Not ranked | — | — | |||
| personal insightsOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Life - Period Tracker Calendar
Health & Fitness
mood finger scan
Entertainment
Mood Tracker: My Journal Diary
Lifestyle
Soul Care Journal
Lifestyle
Moodivation: Mood Tracker
Health & Fitness
Bipolar Mood Tracker°
Lifestyle
Blissful Journal, Mood Tracker
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
AllTrails: Hike, Bike & Run
LADDER Strength Training Plans
Oura
Garmin Connect™
Cronometer: Calorie Counter
Tolan: Alien Best Friend
INTVL
Crunch Fitness
MenuFit - Healthy Eating Out
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Soul Journal ranks #1 for its brand keyword but struggles with core mood‑tracker terms and lacks chart presence, resulting in a low visibility score of 28/100. Immediate focus should be on expanding high‑traffic keyword coverage and driving installs/reviews.
The app holds the top position for "soul journal" (rank 1, traffic 41, difficulty 42), giving it a solid anchor in search results. Maintain this position while leveraging it to boost related keywords.
Key terms like "mood tracker" (rank 78, traffic 79, difficulty 53) and several others are not ranked at all, limiting discoverability for primary user intent. These gaps are the biggest driver of the low visibility score.
Keywords such as "daily mood log" (traffic 40, difficulty 33) and "private journal" (traffic 46, difficulty 38) have respectable search volume and moderate difficulty, yet the app is not ranked for them. Targeting these can quickly lift overall rank.
The app is not appearing in any Global or Category charts, indicating insufficient download momentum and user engagement. This hurts organic discovery and credibility.
Competitors like "Life - Period Tracker Calendar" rank ahead with shared keywords. Emphasize distinctive features (song‑matching, reading‑habit analytics) in the subtitle and description to differentiate and capture additional search traffic.
- 1Revise the title/subtitle to include high‑traffic secondary keywords (e.g., "Mood Tracker" or "Daily Mood Log") while retaining the brand name.
- 2Replace low‑performing keywords in the keyword field with high‑volume, moderate‑difficulty terms such as "daily mood log", "private journal", "mood diary" and "emotional tracker".
- 3Launch a short‑term install‑drive campaign (e.g., Apple Search Ads or cross‑promotion) to generate downloads and encourage at least 10 five‑star reviews to improve chart eligibility.
- 4Update screenshots and add an App Store preview video that highlights unique functions like song matching and reading‑habit insights.
- 5Set up a weekly competitor keyword tracking sheet to monitor shifts and quickly adjust the keyword list based on opponent moves.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1791 characters, providing good keyword density and information for users.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 28/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Soul Journal: Mood Tracker?
Soul Journal: Mood Tracker has a visibility score of 28 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
On how many keywords does Soul Journal: Mood Tracker rank?
Soul Journal: Mood Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Soul Journal: Mood Tracker?
Based on shared keyword rankings, the most frequent competitors of Soul Journal: Mood Tracker are Soul Care Journal, Life - Period Tracker Calendar, Moodivation: Mood Tracker. These apps appear next to Soul Journal: Mood Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Soul Journal: Mood Tracker in on the Apple App Store?
Soul Journal: Mood Tracker is listed in the Health & Fitness category on the Apple App Store.
How can Soul Journal: Mood Tracker improve its App Store Optimization?
Based on this audit, Soul Journal: Mood Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Soul Journal: Mood Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.