This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| snug | #1 | — |  |     | ||
| wellness checkOpportunity | #96 |  |  |      | ||
| senior safetyOpportunity | #97 | — | — | No data | ||
| daily check inOpportunity | Not ranked | — | — |      | ||
| medical alertOpportunity | Not ranked | — | — |      | ||
| life alertOpportunity | Not ranked | — | — |     | ||
| emergency responseOpportunity | Not ranked | — | — | No data | ||
| solo livingOpportunity | Not ranked | — | — |      | ||
| personal safetyOpportunity | Not ranked | — | — |      | ||
| elderly careOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Snug: Smart White Noise App
Parenting
PeacePort: Health Anxiety App
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
AllTrails: Hike, Bike & Run
Strava: Run, Bike, Walk
Step Counter - Pedometer
Step Tracker Launcher
Flo Ovulation & Period Tracker
PenguPace: Rewards for Steps
healow
FunSteps
Blood Pressure App
Chair Workout: Women's Edition
I am - Daily affirmations
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Snug Safety ranks #1 for its brand keyword but struggles to rank for core functional keywords, resulting in a low visibility score of 20/100 despite a strong quality rating of 88%. The immediate priority is to broaden keyword coverage and boost chart presence.
The brand term "snug" is ranked #1 with traffic 78 and moderate difficulty (40), driving a solid baseline of discoverability. Leverage this by reinforcing the brand in the title and short description to maintain top‑of‑search placement.
High‑traffic keywords such as "daily check in" (traffic 39), "medical alert" (41) and "personal safety" (52) are not ranked, indicating missed opportunities. Incorporate these terms into the title, short description, and long description to improve relevance.
Charts score is 0%, meaning the app isn’t appearing in top charts for any region or category. Boost install volume and conversion rate through better visuals, localized screenshots, and a compelling call‑to‑action to climb chart rankings.
Keywords like "senior safety" (traffic 40, difficulty 42) and "wellness check" (traffic 37, difficulty 37) have manageable difficulty and respectable search volume. Target them with LSI phrases and bullet points in the long description to capture niche traffic.
A quality score of 88% suggests the app’s assets (icon, screenshots, reviews) are well‑crafted. Use this foundation to experiment with A/B testing for metadata and visual assets to further improve conversion and chart performance.
- 1Add top‑ranking brand keyword and unranked high‑traffic terms (e.g., "daily check in", "medical alert", "personal safety") to the app title and short description.
- 2Rewrite the long description to embed mid‑difficulty keywords (senior safety, wellness check, solo living) and include clear benefit statements and a strong CTA.
- 3Refresh visual assets: create localized screenshots with highlighted safety features, add an engaging feature graphic, and test new icon variations to raise conversion rates.
- 4Launch a review acquisition campaign (in‑app prompt after successful check‑in) to increase review count and maintain the 4.3 rating.
- 5Set up A/B testing for metadata variations and monitor chart performance weekly to iterate toward higher install rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2228 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Snug Safety?
Snug Safety has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Snug Safety rank?
Snug Safety is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Snug Safety?
Based on shared keyword rankings, the most frequent competitors of Snug Safety are Snug: Smart White Noise App, Complete: Wellbeing & HRV, PeacePort: Health Anxiety App. These apps appear next to Snug Safety on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Snug Safety in on the Google Play?
Snug Safety is listed in the Health & Fitness category on the Google Play.
How can Snug Safety improve its App Store Optimization?
Based on this audit, Snug Safety should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Snug Safety.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.