This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| raz | #1 | Live trend | — |  | |||
| caregiver tools | #1 | Live trend | — |  | |||
| dementia phone | #1 | Live trend | — |  | |||
| memory care | #1 | Live trend | — |  | |||
| alzheimer's care | #25 | Live trend |  |  | |||
| parkinson's supportOpportunity | #91 | Live trend |  |  | |||
| senior cell phoneOpportunity | Not ranked | Live trend | — | — | |||
| video callOpportunity | Not ranked | Live trend | — | — | |||
| elderly caregivingOpportunity | Not ranked | Live trend | — | — | |||
| senior safetyOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
RAZ Care has a solid keyword foundation with 4 top‑10 positions and a perfect Keywords Score, but its overall visibility suffers from a low Quality Score, missing category ranking, and zero chart presence. The highest priority is to boost rankings for high‑traffic, unranked keywords and improve store‑listing quality.
The app ranks #1 for "raz", "caregiver tools", "dementia phone" and "memory care", covering 60% of the combined traffic for the analyzed keywords. Leverage these positions by reinforcing the same terms in the title and short description.
A Quality Score of 53% indicates issues with the listing (e.g., description length, lack of persuasive copy, or weak visual assets). Revise the description to be >800 characters, embed top keywords naturally, and add benefit‑focused bullet points.
Charts Score is 0% and the app is not ranked in the Productivity category, limiting organic discoverability. Optimize for category relevance and aim for a top‑200 placement in the Productivity chart.
Keywords like "senior cell phone" (traffic 30), "video call" (traffic 58) and "elderly caregiving" (traffic 32) have sizable search volume but no ranking. Incorporate these terms into the title, short description, and extended description to capture the missed traffic.
RecallCue (ahead) shares the keyword "dementia phone" and already ranks higher overall. Analyze its listing for asset style, user reviews, and feature highlights, then differentiate RAZ Care with unique value propositions like remote monitoring and safety alerts.
- 1Add "senior cell phone", "video call", and "elderly caregiving" to the app title and short description, ensuring natural keyword flow.
- 2Rewrite the full description to >800 characters, include all top‑traffic keywords, and use clear benefit‑oriented bullet points.
- 3Refresh screenshots and feature graphic to showcase video‑call capability, safety alerts, and remote management features.
- 4Implement an in‑app prompt to encourage satisfied caregivers to leave 4‑5 star reviews, aiming to raise the rating above 4.0.
- 5Target the Productivity category by adding relevant category keywords and monitoring chart rankings weekly to achieve a top‑200 placement.
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of RAZ Care?
RAZ Care has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does RAZ Care rank?
RAZ Care is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of RAZ Care?
Based on shared keyword rankings, the most frequent competitors of RAZ Care are Kids A-Z, Caregiver Practice Test, BIG Launcher for Seniors. These apps appear next to RAZ Care on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is RAZ Care in on the Google Play?
RAZ Care is listed in the Productivity category on the Google Play.
How can RAZ Care improve its App Store Optimization?
Based on this audit, RAZ Care should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to RAZ Care.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.