This audit was generated on May 20, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Splunk On-Call

Splunk On-Call

Splunk Inc.

USUSen-US3.1 / 5344 reviews Apr 20, 2026

Visibility Score

61Solid

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
77
Based on keyword rankings
Keywords analyzed10
Ranked in top 1002
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
53
Rating and recency signals
Rating3.1 / 5
Last updated1 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

2

Ranked in top 100

2

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
devops alerting#1
27
28
—
DevOps -Tools, News & Updates
Splunk On-Call
1
DevOps -Tools, News & Updates
2
AlertOps
3
DevOps Knowledge Test
4
Learn DevOps
5
splunk#2
44
51
Splunk Mobile
Splunk Observability Cloud
Splunk Mobile
1
Splunk On-Call
2
Splunk Observability Cloud
3
Splunk Edge Hub
4
School of Splunk Learning
5
incident managementNot ranked
21
37
——
INCILOG – Incident Management
1
D4H Incident Management
2
Incident Action Plan
3
Gaggle Incident Management
4
Redonline Incident Management
5
devops toolsOpportunityNot ranked
34
37
——
Devops ToolBox
1
DevOps -Tools, News & Updates
2
Microsoft Azure
3
DevOps Knowledge Test
4
Learn DevOps
5
alert managementOpportunityNot ranked
48
39
——
Alert 360
1
Alerte Masina
2
TN-ALERT
3
Raptor Alert
4
Data Usage Monitor: Data Alert
5
on-call schedulingOpportunityNot ranked
48
38
——
Auto Call Scheduler & Reminder
1
Call Scheduler
2
Call Scheduler Pro
3
GroupCal - Shared Calendar
4
Call Blocker - Scheduler & SMS
5
it alertsOpportunityNot ranked
52
35
——
NewsBreak: Local News & Alerts
1
MOBILE-ALERTS
2
Disaster Alert
3
Signal Alert & Monitor
4
Scanner Radio - Police Scanner
5
collaboration softwareOpportunityNot ranked
50
38
——
Miro: your visual workspace
1
Trello: Personal Planner App
2
Slack
3
Samepage: Team Collaboration
4
Microsoft Teams
5
incident responseOpportunityNot ranked
23
34
——
Incident Response (Squadcast)
1
VDOT Incident Response
2
Incident Action Plan
3
Incident Report
4
Security Incident Reporting
5
monitoring systemOpportunityNot ranked
40
38
——
System Monitor Cpu Ram Battery
1
Remote System Monitor
2
OS Monitor: system manager
3
Open Vehicle Monitoring System
4
System Monitor Ultimate
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Splunk Mobile

Splunk Mobile

Productivity

4.3Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
Splunk Observability Cloud

Splunk Observability Cloud

Productivity

Behind1x
DevOps -Tools, News & Updates

DevOps -Tools, News & Updates

Education

3.9Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Productivity chart position

Productivity
Not currently ranked in top 100
ChatGPT

ChatGPT

★ 4.8
Meta AI - Assistant & Glasses

Meta AI - Assistant & Glasses

★ 4.6
Claude by Anthropic

Claude by Anthropic

★ 4.5
4
Google Gemini

Google Gemini

★ 4.6
5
Microsoft Word: Edit Documents

Microsoft Word: Edit Documents

★ 4.8
6
WakeBox

WakeBox

★ 4.2
7
Grok - AI Chat & Video

Grok - AI Chat & Video

★ 4.7
8
MeloTick

MeloTick

★ 3.7
9
PDF Reader - PDF Viewer

PDF Reader - PDF Viewer

★ 4.2
10
ScanNow Home

ScanNow Home

★ 4.3
11
PDF Reader - Viewer & Editor

PDF Reader - Viewer & Editor

★ 3.9
12
Adobe Acrobat Reader: Edit PDF

Adobe Acrobat Reader: Edit PDF

★ 4.5
13
Google Docs

Google Docs

★ 4.7
14
Document Reader - PDF Editor

Document Reader - PDF Editor

★ 4.3
15
DuckDuckGo, Duck.ai, & VPN

DuckDuckGo, Duck.ai, & VPN

★ 4.7

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Splunk On-Call ranks well for its brand keyword and a niche term (devops alerting), but overall visibility is hampered by low ratings, limited keyword coverage, and no category ranking.

Top Brand Ranking
high

The keyword "splunk" holds rank 2 with a traffic score of 44, indicating strong brand recognition that drives organic installs.

Niche Keyword Win
high

"devops alerting" ranks #1 (traffic 27, difficulty 28), showing the app already dominates a high‑intent, low‑competition term.

Keyword Gaps
high

7 of the 10 high‑traffic keywords (e.g., incident management, on‑call scheduling, alert management) are not ranked, representing ~300 combined traffic points lost.

Low Quality Score
high

A 3.1‑star rating from only 344 reviews yields a 53% quality score; this harms conversion and algorithmic ranking.

Description Optimization
medium

The first 500 characters lack several target keywords. Re‑writing the short and full description to naturally embed the missing terms can improve relevance without exceeding the 4,000‑char limit.

Creative Asset Refresh
low

Charts score is 0%, indicating no recent A/B testing. New screenshots, a localized icon, and video can boost click‑through and conversion rates.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add the top‑traffic unranked keywords (incident management, devops tools, alert management, on‑call scheduling, IT alerts, collaboration software, incident response, monitoring system) to the keyword field and monitor rank changes weekly.
  • 2Implement in‑app review prompts and a post‑resolution survey to increase review volume and lift the rating above 4.0.
  • 3Rewrite the short and full description to include the missing high‑traffic keywords while preserving a clear value proposition and call‑to‑action.
  • 4Create new localized screenshots and an icon variant; run an A/B test to identify the highest converting creative set.
  • 5Cross‑promote Splunk On‑Call within the Splunk Mobile app (deep linking, banner) to capture existing brand‑loyal users.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 1755 characters, providing good keyword density and information for users.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Strong keyword positions

Ranking in top 10 for 1 keyword(s): devops alerting.

Good visibility score

Score of 61/100 indicates solid app store presence.

Areas to Improve
Issues to address

Few screenshots

You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.

Rating needs improvement

A 3.1 rating may deter potential users. Focus on fixing bugs and improving UX.

Suggestions
Opportunities to explore

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Splunk On-Call?

Splunk On-Call has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.

On how many keywords does Splunk On-Call rank?

Splunk On-Call is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Splunk On-Call?

Based on shared keyword rankings, the most frequent competitors of Splunk On-Call are Splunk Mobile, Splunk Observability Cloud, DevOps -Tools, News & Updates. These apps appear next to Splunk On-Call on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Splunk On-Call in on the Google Play?

Splunk On-Call is listed in the Productivity category on the Google Play.

How can Splunk On-Call improve its App Store Optimization?

Based on this audit, Splunk On-Call should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splunk On-Call.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.