This audit was generated on May 20, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Splunk Mobile
Productivity
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Splunk On-Call ranks well for its brand keyword and a niche term (devops alerting), but overall visibility is hampered by low ratings, limited keyword coverage, and no category ranking.
The keyword "splunk" holds rank 2 with a traffic score of 44, indicating strong brand recognition that drives organic installs.
"devops alerting" ranks #1 (traffic 27, difficulty 28), showing the app already dominates a high‑intent, low‑competition term.
7 of the 10 high‑traffic keywords (e.g., incident management, on‑call scheduling, alert management) are not ranked, representing ~300 combined traffic points lost.
A 3.1‑star rating from only 344 reviews yields a 53% quality score; this harms conversion and algorithmic ranking.
The first 500 characters lack several target keywords. Re‑writing the short and full description to naturally embed the missing terms can improve relevance without exceeding the 4,000‑char limit.
Charts score is 0%, indicating no recent A/B testing. New screenshots, a localized icon, and video can boost click‑through and conversion rates.
- 1Add the top‑traffic unranked keywords (incident management, devops tools, alert management, on‑call scheduling, IT alerts, collaboration software, incident response, monitoring system) to the keyword field and monitor rank changes weekly.
- 2Implement in‑app review prompts and a post‑resolution survey to increase review volume and lift the rating above 4.0.
- 3Rewrite the short and full description to include the missing high‑traffic keywords while preserving a clear value proposition and call‑to‑action.
- 4Create new localized screenshots and an icon variant; run an A/B test to identify the highest converting creative set.
- 5Cross‑promote Splunk On‑Call within the Splunk Mobile app (deep linking, banner) to capture existing brand‑loyal users.
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Splunk On-Call?
Splunk On-Call has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Splunk On-Call rank?
Splunk On-Call is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Splunk On-Call?
Based on shared keyword rankings, the most frequent competitors of Splunk On-Call are Splunk Mobile, Splunk Observability Cloud, DevOps -Tools, News & Updates. These apps appear next to Splunk On-Call on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Splunk On-Call in on the Google Play?
Splunk On-Call is listed in the Productivity category on the Google Play.
How can Splunk On-Call improve its App Store Optimization?
Based on this audit, Splunk On-Call should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splunk On-Call.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.