This audit was generated on May 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nearfolks | #1 | — |  |  | ||
| relationship notebookOpportunity | Not ranked | — | — |      | ||
| personal notes appOpportunity | Not ranked | — | — |      | ||
| birthday remindersOpportunity | Not ranked | — | — |      | ||
| private journalOpportunity | Not ranked | — | — |      | ||
| contact managementOpportunity | Not ranked | — | — |      | ||
| note taking appOpportunity | Not ranked | — | — |   | ||
| offline notesOpportunity | Not ranked | — | — |   | ||
| encrypted notesOpportunity | Not ranked | — | — |      | ||
| memory keeperOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Teddy Bear School
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
VYBS: Play & Earn Rewards
Lite Stamper
Playful Rewards: Play & Earn
Nextdoor: Neighborhood Network
Google Home
CineDash
LG ThinQ
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Nearfolks currently ranks #1 for its brand keyword but fails to appear for any of the 9 high‑traffic, moderate‑difficulty keywords, resulting in a visibility score of 12/100. The immediate priority is to broaden keyword coverage and boost conversion assets to move into the charts.
The app ranks #1 for the exact brand term "nearfolks" with traffic 29 and difficulty 36, giving a solid foundation for brand awareness. Leverage this by keeping the brand name in the title and ensuring it remains prominent.
Only 1 of 10 target keywords is ranked; 9 high‑traffic keywords (e.g., "personal notes app" traffic 62, difficulty 46) are not appearing, pulling the Keywords Score down to 13%. Expand keyword set in title, short description, and long description to capture this unmet demand.
The app has 0 reviews and no star rating, which dramatically reduces click‑through and conversion rates. Early‑stage apps should solicit reviews via in‑app prompts after key actions.
Nearfolks is not ranked in the Lifestyle category, preventing exposure in category charts. Target category‑specific keywords (e.g., "relationship notebook", "private journal") and boost install volume to qualify for category rankings.
A Quality Score of 50% indicates sub‑optimal visuals and metadata. Refresh the app icon, create feature graphics, and add localized screenshots that showcase key features like birthday reminders and encrypted notes.
- 1Add high‑traffic keywords (e.g., "personal notes app", "birthday reminders", "encrypted notes") to the title and short description, respecting the 30‑character limit.
- 2Rewrite the long description to include these keywords naturally, using bullet points and highlighting unique selling points (offline, no cloud).
- 3Implement an in‑app review prompt after the first note is saved to start building ratings and reviews.
- 4Upgrade visual assets: new icon, feature graphic, and localized screenshots that demonstrate notebook creation, reminders, and encryption.
- 5Run a localized A/B test for the short description in English‑speaking markets to identify the copy that drives the highest install rate.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1967 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Nearfolks?
Nearfolks has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
On how many keywords does Nearfolks rank?
Nearfolks is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Nearfolks?
Based on shared keyword rankings, the most frequent competitors of Nearfolks are Teddy Bear School. These apps appear next to Nearfolks on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Nearfolks in on the Google Play?
Nearfolks is listed in the Lifestyle category on the Google Play.
How can Nearfolks improve its App Store Optimization?
Based on this audit, Nearfolks should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Nearfolks.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.