This audit was generated on May 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| giftlist | #1 | — |  |     | ||
| registry maker | #1 | — |  |  | ||
| wishlist creator | #1 | — | |   | ||
| gift registry | #2 | | |  | ||
| gift list app | #2 | | |  | ||
| birthday wish list | #3 | | | | ||
| wishlist | #4 | |  | | ||
| wish list maker | #4 | | | | ||
| wedding registry app | #4 |  | |  | ||
| gift ideas | #21 |  |  |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wishlist Maker - Listful
Lifestyle
MyRegistry.com
Lifestyle
Wedding Planner by WeddingWire
Events
GiftMe - Gift Cards & Rewards
Shopping
Giftful - Gift List & Wishlist
Shopping
Giftster - Wish List Registry
Shopping
Wishlists - online wishlist
Lifestyle
GoWish - Your Digital Wishlist
Shopping
SodaGift - Earn, Save, Gift
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Walmart: Shopping & Savings
Shop: All your favorite brands
Vinted: Shop & sell pre-loved
Amazon Shopping
Fetch: America’s Rewards App
GovAuctions.com - Shop Surplus
eBay online shopping & selling
AliExpress - Shopping App
Love's Rewards
Costco Wholesale
DealSeek: Coupons & Discounts
The Home Depot
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
GiftList enjoys excellent keyword rankings (9 of 10 in top 4) and a perfect quality score, but it lacks chart presence and falls short on high‑traffic keywords and category visibility, limiting install growth.
9 out of 10 target keywords rank in the top 4 (e.g., "giftlist" #1, "gift registry" #2) delivering strong organic traffic with relatively low difficulty, confirming effective keyword targeting.
Charts Score is 0%; the app does not appear in Global or Category top charts, indicating insufficient install velocity and conversion rate despite high keyword ranks.
The high‑traffic keyword "gift ideas" (traffic 38) sits at rank 21, a clear missed opportunity given its medium difficulty (47). Elevating this term could add a sizable user base.
The app is not ranked in the Shopping category; incorporating category‑specific terms like "shopping wishlist" or "online registry" into the title and short description can improve category relevance and chart eligibility.
Competitors ahead (Wishlist Maker, MyRegistry) likely benefit from stronger visual assets and higher review volume. Updating screenshots, adding a demo video, and prompting more 5‑star reviews can boost conversion and ranking.
- 1Add the high‑traffic keyword "gift ideas" (and related LSI terms) to the title, short description, and in‑app copy.
- 2Insert category‑focused keywords (e.g., "shopping wishlist", "online registry") into the title/short description to improve Shopping category relevance.
- 3Refresh store listing assets: create new screenshots with callouts, add a short demo video, and A/B test to raise conversion rate.
- 4Implement an in‑app review prompt targeting power users to increase the total number of 5‑star reviews beyond the current 84.
- 5Monitor install velocity after changes and aim to break into the top 200 Global or top 50 Shopping charts within 30‑45 days.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3572 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): gift registry, wish list maker, gift list app.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of GiftList – Wishlist & Registry?
GiftList – Wishlist & Registry has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
On how many keywords does GiftList – Wishlist & Registry rank?
GiftList – Wishlist & Registry is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of GiftList – Wishlist & Registry?
Based on shared keyword rankings, the most frequent competitors of GiftList – Wishlist & Registry are Giftful - Gift List & Wishlist, Giftster - Wish List Registry, Wishlist Maker - Listful. These apps appear next to GiftList – Wishlist & Registry on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is GiftList – Wishlist & Registry in on the Google Play?
GiftList – Wishlist & Registry is listed in the Shopping category on the Google Play.
How can GiftList – Wishlist & Registry improve its App Store Optimization?
Based on this audit, GiftList – Wishlist & Registry should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GiftList – Wishlist & Registry.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.