This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wishr | #2 |  |  |    | ||
| gift registry | #6 |  |  |   | ||
| wedding gift registry | #28 |  |  |  | ||
| wishlist maker | #48 |  |  |     | ||
| birthday wishlistOpportunity | #55 |  |  | | ||
| gift finderOpportunity | #65 |  |  |    | ||
| wedding registryOpportunity | #65 |  |  |   | ||
| gift plannerOpportunity | #75 |  |  |    | ||
| gift ideasOpportunity | #84 |  |  |    | ||
| christmas wish listOpportunity | #89 |  |  | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wishr: Gift Ideas & Wishlist
Shopping
Family Gift : Shared Wish List
Lifestyle
My Ultimate Wishlist
Lifestyle
Birthday Reminder & Calendar
Productivity
WishListy
Lifestyle
Giftster - Wish List Registry
Shopping
Gifter - Gift Registry
Productivity
WishKeep - Wish & Gift List
Lifestyle
Flowers & Gifts - Bloom & Wild
Lifestyle
Wishapp — wish list
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
eBay online shopping & selling
GovAuctions.com - Shop Surplus
Fetch: America’s Rewards App
AliExpress - Shopping App
Costco Wholesale
The Home Depot
DealSeek: Coupons & Discounts
Alibaba.com - B2B marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Wishr has a modest visibility score of 42/100 with solid ranking for its brand keyword but suffers from low overall rankings, no user reviews, and poor chart presence. Immediate focus should be on expanding keyword coverage, boosting credibility, and improving listing assets.
The brand keyword "wishr" ranks #2 with a traffic score of 51 and moderate difficulty (39), indicating strong brand recognition. Leverage this position by keeping the brand name in the title and using it as an anchor for related keywords.
Quality score is only 40% and the app has 0 reviews, which negatively impacts conversion and rankings. Implement a review acquisition strategy to obtain at least 30+ 4‑5 star ratings within the next 30 days.
Charts score is 0% with no global or category rankings, limiting algorithmic boost. Without chart visibility the app relies solely on keyword rankings, so increasing installs through paid acquisition or cross‑promotion can help seed chart data.
Keywords like "wedding gift registry" (traffic 51, rank 28) and "birthday wishlist" (traffic 31, rank 55) have decent search volume but are low in the SERP. Target these by adding them to the title, short description, and bullet points, aiming to move each into the top 20 within 8 weeks.
Current listing lacks compelling visuals; improving the icon, feature graphic, and screenshots with clear value propositions and keyword overlays can raise conversion rates, which feeds the ranking algorithm. A/B test at least three variations.
- 1Conduct keyword research and integrate 5 high‑traffic, low‑difficulty keywords (e.g., "wedding gift registry", "birthday wishlist", "gift planner") into the title, short description, and bullet points.
- 2Launch a review acquisition campaign (in‑app prompt + incentive) to gather a minimum of 30 five‑star reviews within 30 days.
- 3Redesign app icon and screenshots, adding keyword overlays and a clear call‑to‑action; run A/B tests to identify the highest‑performing version.
- 4Add a concise, keyword‑rich short description (first 80 characters) and expand the long description with bullet‑point benefits that include top keywords.
- 5Initiate a short‑term user‑acquisition push (e.g., Google App Campaign) to generate installs that can seed chart rankings in the Shopping category.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3884 characters, providing good keyword density and information for users.
Strong visual presence
14 screenshots give users a comprehensive view of your app.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wishr: Gift Registry Wishlists?
Wishr: Gift Registry Wishlists has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Wishr: Gift Registry Wishlists rank?
Wishr: Gift Registry Wishlists is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wishr: Gift Registry Wishlists?
Based on shared keyword rankings, the most frequent competitors of Wishr: Gift Registry Wishlists are Wishr: Gift Ideas & Wishlist, Giftster - Wish List Registry, Family Gift : Shared Wish List. These apps appear next to Wishr: Gift Registry Wishlists on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wishr: Gift Registry Wishlists in on the Google Play?
Wishr: Gift Registry Wishlists is listed in the Shopping category on the Google Play.
How can Wishr: Gift Registry Wishlists improve its App Store Optimization?
Based on this audit, Wishr: Gift Registry Wishlists should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wishr: Gift Registry Wishlists.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.