This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| gift locker | #1 | Live trend | — |  | |||
| gift organizer | #16 | Live trend |  |  | |||
| gift tracker | #18 | Live trend |  |  | |||
| gift planner | #20 | Live trend | | | |||
| gift list manager | #23 | Live trend |  |  | |||
| gift reminder | #25 | Live trend |  |  | |||
| christmas gift listOpportunity | #71 | Live trend |  |  | |||
| gift ideasOpportunity | Not ranked | Live trend | — | — | |||
| birthday reminder | Not ranked | Live trend | — | — | |||
| wedding anniversary | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Gift Locker ranks #1 for its exact name but overall visibility is low (44/100) due to poor keyword coverage, zero user ratings, and missing chart presence. Immediate focus should be on expanding keyword rankings and building social proof.
The app ranks #1 for "gift locker" with a traffic score of 52 and moderate difficulty (42), securing its primary brand search. Leverage this position by reinforcing the exact‑match keyword in the title and short description.
Five of the ten analyzed keywords (gift ideas, birthday reminder, wedding anniversary, etc.) are not ranked despite traffic scores of 28‑38 and difficulty under 71. This gap is a major driver of the low Keywords Score (55%). Optimize metadata to target these terms.
The app has a 0.0 rating with no reviews, which harms both Quality Score (50%) and conversion rates. Lack of social proof also prevents the app from entering top charts.
Competitors like DailyGift are ahead on shared keywords (e.g., "gift ideas"). Conduct a competitor keyword audit to identify missed long‑tail terms and add them to the short description, feature graphic, and in‑app copy.
Current Charts Score is 0% (no global or category ranking). A targeted install campaign combined with a refreshed icon and localized screenshots can drive enough downloads to crack the Tools category chart.
- 1Revise short description and title to include top unranked keywords (e.g., "gift ideas", "birthday reminder", "wedding anniversary").
- 2Create 3‑5 high‑resolution screenshots and a short promo video highlighting list creation, reminders, and contact import.
- 3Launch an in‑app prompt or email campaign asking early users for 5‑star reviews after they save their first gift list.
- 4Run a localized ASO test for key markets (US, UK, India) focusing on region‑specific keywords like "christmas gift list".
- 5Allocate a small UAC budget to boost installs for 7‑10 days, aiming to hit the Tools category chart threshold.
Category Ranking
Tools chart position
Volume Control Sound Launcher
PDF Reader: View All PDFs
PDF Reader & View PDF Files
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QR & Barcode Scanner
Network WiFi Scan
Clean Sweep Junk Files
QR Scanner & Barcode Reader
Cleaner Toolbox
Google Authenticator
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Gift Locker - Gifts Organizer?
Gift Locker - Gifts Organizer has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Gift Locker - Gifts Organizer rank?
Gift Locker - Gifts Organizer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Gift Locker - Gifts Organizer?
Based on shared keyword rankings, the most frequent competitors of Gift Locker - Gifts Organizer are DailyGift: Earn Reward, GiftX Wishlist AI Gift Ideas, Foot Locker - Shop Releases. These apps appear next to Gift Locker - Gifts Organizer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Gift Locker - Gifts Organizer in on the Google Play?
Gift Locker - Gifts Organizer is listed in the Tools category on the Google Play.
How can Gift Locker - Gifts Organizer improve its App Store Optimization?
Based on this audit, Gift Locker - Gifts Organizer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Locker - Gifts Organizer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.