This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gift locker | #1 | — |  |     | ||
| gift organizer | #16 |  |  |      | ||
| gift tracker | #18 |  |  |   | ||
| gift planner | #20 | | |  | ||
| gift list manager | #23 |  |  | | ||
| gift reminder | #25 |  |  |    | ||
| christmas gift listOpportunity | #71 |  |  | | ||
| gift ideasOpportunity | Not ranked | — | — |     | ||
| birthday reminder | Not ranked | — | — |      | ||
| wedding anniversary | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
DailyGift: Earn Reward
Lifestyle
wantic - The wishlist app
Shopping
Christmas Match 3 - Puzzle
Game Puzzle
MyRegistry.com
Lifestyle
Goals reminder
Tools
GiftX Wishlist AI Gift Ideas
Shopping
Foot Locker - Shop Releases
Shopping
Christmas Gift List
Shopping
Christmas Greeting Cards
Photography
GiftListy - Wish List & Gifts
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
PDF Reader: View All PDFs
PDF Reader & View PDF Files
Find My Phone by Clap Launcher
QR & Barcode Scanner
Network WiFi Scan
Clean Sweep Junk Files
QR Scanner & Barcode Reader
Cleaner Toolbox
Google Authenticator
Move to iOS
Norton360 Antivirus & Security
Clean Sweep Plus
Samsung Smart Switch Mobile
VexPlayer
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Gift Locker ranks #1 for its exact name but overall visibility is low (44/100) due to poor keyword coverage, zero user ratings, and missing chart presence. Immediate focus should be on expanding keyword rankings and building social proof.
The app ranks #1 for "gift locker" with a traffic score of 52 and moderate difficulty (42), securing its primary brand search. Leverage this position by reinforcing the exact‑match keyword in the title and short description.
Five of the ten analyzed keywords (gift ideas, birthday reminder, wedding anniversary, etc.) are not ranked despite traffic scores of 28‑38 and difficulty under 71. This gap is a major driver of the low Keywords Score (55%). Optimize metadata to target these terms.
The app has a 0.0 rating with no reviews, which harms both Quality Score (50%) and conversion rates. Lack of social proof also prevents the app from entering top charts.
Competitors like DailyGift are ahead on shared keywords (e.g., "gift ideas"). Conduct a competitor keyword audit to identify missed long‑tail terms and add them to the short description, feature graphic, and in‑app copy.
Current Charts Score is 0% (no global or category ranking). A targeted install campaign combined with a refreshed icon and localized screenshots can drive enough downloads to crack the Tools category chart.
- 1Revise short description and title to include top unranked keywords (e.g., "gift ideas", "birthday reminder", "wedding anniversary").
- 2Create 3‑5 high‑resolution screenshots and a short promo video highlighting list creation, reminders, and contact import.
- 3Launch an in‑app prompt or email campaign asking early users for 5‑star reviews after they save their first gift list.
- 4Run a localized ASO test for key markets (US, UK, India) focusing on region‑specific keywords like "christmas gift list".
- 5Allocate a small UAC budget to boost installs for 7‑10 days, aiming to hit the Tools category chart threshold.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1647 characters, providing good keyword density and information for users.
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Gift Locker - Gifts Organizer?
Gift Locker - Gifts Organizer has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Gift Locker - Gifts Organizer rank?
Gift Locker - Gifts Organizer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Gift Locker - Gifts Organizer?
Based on shared keyword rankings, the most frequent competitors of Gift Locker - Gifts Organizer are DailyGift: Earn Reward, GiftX Wishlist AI Gift Ideas, Foot Locker - Shop Releases. These apps appear next to Gift Locker - Gifts Organizer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Gift Locker - Gifts Organizer in on the Google Play?
Gift Locker - Gifts Organizer is listed in the Tools category on the Google Play.
How can Gift Locker - Gifts Organizer improve its App Store Optimization?
Based on this audit, Gift Locker - Gifts Organizer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Locker - Gifts Organizer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.