This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gift up | #1 | — |  |     | ||
| gift card manager | #26 |  |  |      | ||
| digital gift cards | #33 |  |  |     | ||
| gift card platform | #48 |  |  |  | ||
| online gift cardsOpportunity | #70 |  |  |  | ||
| scan gift cardsOpportunity | #80 |  |  |  | ||
| gift card scannerOpportunity | #100 |  | — |    | ||
| google pay walletOpportunity | Not ranked | — | — |      | ||
| gift card salesOpportunity | Not ranked | — | — |    | ||
| gift card walletOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Vivakard
Finance
Gift Cards Merge
Finance
CardPanda - Sell Gift Card
Shopping
Card Suite Pro
Finance
Cubecard:For Gift Card Trader
Tools
GiftMe - Gift Cards & Rewards
Shopping
Raise: Cash Back & Gift Cards
Finance
FssCard: Sell Gift Cards
Tools
Gift card on Cardkk
Tools
SodaGift - Earn, Save, Gift
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
Uber - Driver: Drive & Deliver
Amazon Flex
UKG Pro
LinkedIn: Community & Network
Workday
UPS
Spark Driver
Easy PDF-Read PDF
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Gift Up! has a strong brand presence with a #1 ranking for its own name, but overall ASO performance is weak, scoring only 31/100 due to poor keyword coverage and no chart visibility. Immediate focus should be on expanding high‑traffic keyword rankings and improving store listing assets to boost discoverability.
The app ranks #1 for "gift up" with traffic 58 and moderate difficulty (47), securing its own brand term. Maintain this position while leveraging the brand keyword in the title and short description for consistency.
Only 7 of 10 target keywords are ranked, and three core terms ("google pay wallet", "gift card sales", "gift card wallet") are not ranked at all. High‑traffic keywords like "gift card scanner" (traffic 37) sit at rank 100, hurting visibility.
Charts Score is 0%; the app is not appearing in global or category charts, indicating insufficient installs and engagement relative to competitors such as Vivakard and CardPanda.
Incorporate high‑traffic terms (e.g., "gift card scanner", "digital gift cards", "gift card wallet") into the 30‑character title and 80‑character short description while preserving brand identity. This can improve keyword score from 38% toward the 70% target.
Current rating is 3.6 / 5 from only 37 reviews, dragging the Quality Score (50%). A targeted review‑generation campaign can raise the rating above 4.2, which correlates with higher conversion and better chart placement.
- 1Rewrite the app title to include 1‑2 high‑traffic keywords (e.g., "Gift Up! Gift Card Scanner & Wallet").
- 2Add the top 5 unranked/high‑traffic keywords to the short description and naturally embed them throughout the full description.
- 3Refresh visual assets (icon, screenshots, feature graphic) to highlight scanning and instant payment benefits, matching competitor quality.
- 4Launch an in‑app prompt and email flow to solicit 5‑star reviews from satisfied users, aiming for 100+ new reviews in 30 days.
- 5Implement a localized listing (English + top 2 target markets) and run a small install‑campaign to generate chart momentum.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Short description
Your app description is only 424 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Gift Up!?
Gift Up! has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does Gift Up! rank?
Gift Up! is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Gift Up!?
Based on shared keyword rankings, the most frequent competitors of Gift Up! are GiftMe - Gift Cards & Rewards, Vivakard, Gift Cards Merge. These apps appear next to Gift Up! on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Gift Up! in on the Google Play?
Gift Up! is listed in the Business category on the Google Play.
How can Gift Up! improve its App Store Optimization?
Based on this audit, Gift Up! should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Up!.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.