This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gift baskets overseas | #1 | — |  |     | ||
| gift baskets for mom | #1 | — |  |    | ||
| overseas gift baskets | #1 | — | |  | ||
| send gifts abroad | #1 | — |  |    | ||
| international mother's day gifts | #1 | — |  |    | ||
| international gift delivery | #2 |  | | | ||
| global gift shipping | #3 | | |  | ||
| gift delivery worldwide | #3 | |  | | ||
| mother's day gifts | #50 |  |  |   | ||
| mother's day gift ideasOpportunity | #60 |  |  |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
IGP: Flowers, Cakes, Gifts App
Shopping
Mother Wallpapers & Quotes
Personalization
Happy Mothers Day photo editor
Photography
FNP: Gifts, Flowers, Cakes App
Shopping
GIFT Utilities
Business
Gourmet Gift Baskets
Shopping
Feliz Día de la Madre 2024
Entertainment
Grab - Taxi & Food Delivery
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
eBay online shopping & selling
GovAuctions.com - Shop Surplus
Fetch: America’s Rewards App
AliExpress - Shopping App
Costco Wholesale
The Home Depot
DealSeek: Coupons & Discounts
Alibaba.com - B2B marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys excellent core keyword rankings and a solid quality score, but lacks chart visibility and underperforms on high‑traffic seasonal terms. Immediate focus should be on boosting seasonal keyword rankings and driving install volume to appear in charts.
Ranks #1 for high‑traffic keywords such as "gift baskets overseas" (traffic 47) and "gift baskets for mom" (traffic 45) with moderate difficulty, delivering a perfect 100% keyword score. Leverage this authority to cross‑promote related terms.
"mother's day gifts" ranks 50 (traffic 27) and "mother's day gift ideas" ranks 60 (traffic 25) despite being crucial for the upcoming holiday. Incorporate these terms into the title, short description, and body copy to improve rankings.
Charts score is 0%, indicating insufficient install volume to appear in top charts. A targeted acquisition campaign and incentivized referrals are needed to push the app into the charts and improve visibility.
Only 43 reviews (4.3★) limit social proof. Implement timely in‑app review prompts after successful deliveries and consider a small reward to encourage users to leave a rating, aiming for >100 reviews.
Competitor IGP outranks GBO on two shared keywords. Perform a competitor metadata audit, adopt their high‑performing phrasing, and add differentiating USPs to reclaim those positions.
- 1Add high‑traffic seasonal terms (e.g., "Mother's Day gifts", "Mother's Day gift ideas") to app title, short description, and localized copy.
- 2Launch a focused install campaign ahead of Mother's Day to boost daily installs and achieve chart placement.
- 3Integrate an in‑app review prompt post‑delivery with a small incentive to raise review count and rating.
- 4Create a short promotional video and refresh screenshots to showcase mother‑specific gift baskets, improving conversion rate.
- 5Conduct a competitor metadata analysis on shared keywords and update GBO's meta to capture those missed rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3996 characters, providing good keyword density and information for users.
Strong visual presence
40 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 7 keyword(s): international gift delivery, gift baskets for mom, global gift shipping.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Gift Baskets Overseas: Mother?
Gift Baskets Overseas: Mother has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Gift Baskets Overseas: Mother rank?
Gift Baskets Overseas: Mother is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Gift Baskets Overseas: Mother?
Based on shared keyword rankings, the most frequent competitors of Gift Baskets Overseas: Mother are FNP: Gifts, Flowers, Cakes App, GIFT Utilities, IGP: Flowers, Cakes, Gifts App. These apps appear next to Gift Baskets Overseas: Mother on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Gift Baskets Overseas: Mother in on the Google Play?
Gift Baskets Overseas: Mother is listed in the Shopping category on the Google Play.
How can Gift Baskets Overseas: Mother improve its App Store Optimization?
Based on this audit, Gift Baskets Overseas: Mother should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Baskets Overseas: Mother.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.