This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| securegift | #1 | — |  |     | ||
| gift card managementOpportunity | #52 |  |  |      | ||
| mastercard gift cardOpportunity | #86 |  |  |   | ||
| gift card managerOpportunity | Not ranked | — | — |   | ||
| mobile walletOpportunity | Not ranked | — | — |     | ||
| gift card trackerOpportunity | Not ranked | — | — |   | ||
| digital gift cardsOpportunity | Not ranked | — | — |     | ||
| gift card balanceOpportunity | Not ranked | — | — |  | ||
| virtual gift cardsOpportunity | Not ranked | — | — |  | ||
| gift card organizerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
My Card Wallet
Finance
Cardinal: Gift Card Manager
Productivity
Google Wallet
Finance
Amex
Finance
Blue Card - Digital Gift Cards
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
OnePay – Mobile Banking
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Grant Cash Advance
Chase Mobile
Progressive
Intuit Credit Karma
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SecureGift’s ASO is underperforming with a visibility score of 18/100, limited keyword rankings and a low quality score. The immediate priority is to broaden keyword coverage and boost listing quality to capture high‑traffic gift‑card searches.
The exact brand term "securegift" ranks #1 with 63 estimated monthly searches, giving a solid foundation for visibility. Leverage this by keeping the brand name at the front of the title and short description.
Only 3 of the 10 target keywords are ranked (securegift #1, gift card management #52, mastercard gift card #86). High‑traffic terms like "gift card manager", "mobile wallet", and "digital gift cards" are not ranked at all, causing missed traffic.
A quality score of 25% indicates weak listing assets—no reviews, likely missing screenshots, and minimal app description depth. This harms both conversion and algorithmic ranking.
Incorporate top‑performing competitor keywords (e.g., "gift card manager", "digital gift cards", "mobile wallet") into the title (max 30 chars), short description, and the first 150 characters of the full description without keyword stuffing.
Chart rankings are currently 0%. Running a targeted install campaign (Google UAC or cross‑promo with finance apps) can increase download velocity, which the Play algorithm rewards with better chart placement.
Zero rating and reviews dramatically lower credibility. Implement an in‑app prompt after a successful gift‑card addition, offering a quick 5‑star rating flow to start gathering reviews.
- 1Add high‑traffic keywords (gift card manager, mobile wallet, digital gift cards) to title, short description, and first 150 characters of the full description.
- 2Create or refresh visual assets: at least 5 screenshots, a feature graphic, and a video highlighting card scanning and wallet integration.
- 3Launch an install‑driving campaign (UAC or partnership) to increase daily download volume and trigger chart placement.
- 4Integrate an in‑app rating prompt to start collecting user reviews and improve the rating from 0.0.
- 5Monitor keyword rankings weekly and A/B test metadata variations to move at least 6 of the top 10 target keywords into the top 30.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SecureGift?
SecureGift has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does SecureGift rank?
SecureGift is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SecureGift?
Based on shared keyword rankings, the most frequent competitors of SecureGift are Google Wallet, My Card Wallet, Amex. These apps appear next to SecureGift on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SecureGift in on the Google Play?
SecureGift is listed in the Finance category on the Google Play.
How can SecureGift improve its App Store Optimization?
Based on this audit, SecureGift should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SecureGift.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.