This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fetch! | #3 |  |  |    | ||
| pet care app | #6 |  |  |     | ||
| pet sitting service | #11 | |  |     | ||
| pet sitter | #13 |  |  |  | ||
| pet sitters near me | #13 |  |  |  | ||
| pet sitting | #13 | | | | ||
| dog walking services | #21 |  |  |  | ||
| dog walker | #25 |  |  | | ||
| dog walking | #31 |  |  | | ||
| pet care | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Time To Pet - Pet Care App
Business
The Pet Sitting Co.
Productivity
Fetch Pet Insurance
Lifestyle
DogLog - Track your Pet's Life
Lifestyle
Meowtel: In-Home Cat Sitting
Travel & Local
Fetch - Pet Care Companion
Lifestyle
Leash Free™ – Dog Walking
Travel & Local
Pet Sitting & Pet Care & AI
Lifestyle
TrustedHousesitters
Lifestyle
Spot Walker
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
FedEx Mobile
Uber - Driver: Drive & Deliver
Amazon Flex
UKG Pro
LinkedIn: Community & Network
Workday
UPS
Spark Driver
Easy PDF-Read PDF
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AI-Powered Analysis
Personalized insights generated by our AI
Fetch! Pet Care shows decent keyword coverage (72% ranked) but suffers from low quality score (53%) and missing presence in charts, resulting in a modest visibility score of 56. The priority is to boost conversion metrics and rank for high‑traffic keywords that are currently unranked.
The brand term "fetch!" ranks 3rd with a traffic potential of 56 and despite a difficulty of 71, it drives solid visibility. Leverage this by keeping the brand prominent in the title and short description.
A quality score of 53% indicates poor conversion; the app rating is only 3.5★ from 54 reviews. This hurts install rate and chart placement. Focus on increasing ratings and review volume.
Charts score is 0% – the app does not appear in top‑10 charts for any category or region, limiting organic discoverability. Improving install velocity and CTR is essential to break into charts.
Key terms like "pet care" (traffic 63, difficulty 77) and "dog walking services" (traffic 34, difficulty 31) are not ranked. Incorporating these phrases in the app description, short description, and keyword field can capture additional search volume.
Current assets lack localized screenshots and a promotional video, which are known to boost conversion. Adding region‑specific visuals that highlight dog‑walking and pet‑sitting features can raise the quality score and CTR.
Competitors like Time To Pet rank ahead on shared keywords. Conduct a competitor feature‑gap analysis and emphasize unique benefits (e.g., My Fetch integration) in the description to differentiate and outrank them.
- 1Rewrite the short description and full description to naturally include "pet care", "dog walking services", and "pet sitting" while retaining the brand term "fetch!".
- 2Implement in‑app review prompts and a post‑service email campaign to increase the rating to ≥4.0 and double the number of reviews.
- 3Create localized screenshot sets and a 15‑second video highlighting key features for each available city/region.
- 4Run A/B tests on the app icon and feature graphic to improve click‑through rate and push the app into top‑10 charts.
- 5Analyze competitor listings for feature wording and add a bullet point that underscores the integration with My Fetch web software.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3397 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): pet care app.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fetch! Pet Care?
Fetch! Pet Care has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does Fetch! Pet Care rank?
Fetch! Pet Care is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fetch! Pet Care?
Based on shared keyword rankings, the most frequent competitors of Fetch! Pet Care are Time To Pet - Pet Care App, The Pet Sitting Co., Fetch Pet Insurance. These apps appear next to Fetch! Pet Care on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fetch! Pet Care in on the Google Play?
Fetch! Pet Care is listed in the Business category on the Google Play.
How can Fetch! Pet Care improve its App Store Optimization?
Based on this audit, Fetch! Pet Care should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fetch! Pet Care.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.