This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| xero projects | #1 | Live trend | — |  | |||
| xero | #4 | Live trend |  |  | |||
| project managementOpportunity | Not ranked | Live trend | — | — | |||
| time trackingOpportunity | Not ranked | Live trend | — | — | |||
| invoicing softwareOpportunity | Not ranked | Live trend | — | — | |||
| job costingOpportunity | Not ranked | Live trend | — | — | |||
| expense trackingOpportunity | Not ranked | Live trend | — | — | |||
| quote generatorOpportunity | Not ranked | Live trend | — | — | |||
| profitability trackingOpportunity | Not ranked | Live trend | — | — | |||
| online invoicingOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Xero Me
Business
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Xero Projects has a solid quality foundation (4.3 rating, 63% quality score) and dominates its exact‑match brand keyword, but its overall visibility is critically low (15/100) due to poor keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing high‑traffic keywords and securing category ranking.
The app ranks #1 for "xero projects" with a traffic potential of 48, securing its core brand search. Leverage this by placing the exact phrase at the start of the title and short description to reinforce brand authority.
Only 2 of the top 10 analyzed keywords are ranked (xero at #4). High‑traffic terms like "project management" (traffic 39) and "time tracking" (traffic 40) are absent, causing a 16% keyword score.
Charts score is 0% with no global or category ranking, indicating the app never appears in top‑charts for its category (Finance). This limits organic discoverability and credibility.
Incorporate unranked high‑traffic keywords (e.g., "project management", "time tracking", "invoicing software", "expense tracking") into the short description, long description, and keyword field. Use natural language and bullet points to maintain readability.
The app is not ranked in the Finance category. Updating the app title with category‑relevant terms, refreshing screenshots to highlight time‑tracking and invoicing features, and running an A/B test on the icon can improve category relevance and drive chart placement.
523 reviews yield a 4.3 rating, but increasing review count can lift the quality score further and improve conversion. Implement in‑app prompts after a successful invoice payment to request a 5‑star review.
- 1Rename title to include top keywords (e.g., "Xero Projects: Project Management, Time Tracking & Invoicing").
- 2Rewrite short and long descriptions to embed unranked high‑traffic keywords while preserving readability.
- 3Refresh primary screenshots and add a video spotlighting time‑tracking, expense logging, and profitability dashboards.
- 4Launch an A/B test for the app icon and screenshot layout to improve click‑through rate and chart eligibility.
- 5Implement an in‑app review prompt after payment confirmation to increase review quantity and rating average.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Xero Projects?
Xero Projects has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Xero Projects rank?
Xero Projects is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Xero Projects?
Based on shared keyword rankings, the most frequent competitors of Xero Projects are Xero Me, Intuit QuickBooks for Business, Xero Accounting for business. These apps appear next to Xero Projects on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Xero Projects in on the Google Play?
Xero Projects is listed in the Finance category on the Google Play.
How can Xero Projects improve its App Store Optimization?
Based on this audit, Xero Projects should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Xero Projects.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.