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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| xero projects | #1 | Live trend | — |  | |||
| xero | #4 | Live trend |  |  | |||
| project management | Not ranked | Live trend | — | — | |||
| time tracking | Not ranked | Live trend | — | — | |||
| invoicing software | Not ranked | Live trend | — | — | |||
| job costing | Not ranked | Live trend | — | — | |||
| expense tracking | Not ranked | Live trend | — | — | |||
| quote generator | Not ranked | Live trend | — | — | |||
| profitability tracking | Not ranked | Live trend | — | — | |||
| online invoicing | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Xero Projects has a solid quality foundation (4.3 rating, 63% quality score) and dominates its exact‑match brand keyword, but its overall visibility is critically low (15/100) due to poor keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing high‑traffic keywords and securing category ranking.
The app ranks #1 for "xero projects" with a traffic potential of 48, securing its core brand search. Leverage this by placing the exact phrase at the start of the title and short description to reinforce brand authority.
Only 2 of the top 10 analyzed keywords are ranked (xero at #4). High‑traffic terms like "project management" (traffic 39) and "time tracking" (traffic 40) are absent, causing a 16% keyword score.
Charts score is 0% with no global or category ranking, indicating the app never appears in top‑charts for its category (Finance). This limits organic discoverability and credibility.
Incorporate unranked high‑traffic keywords (e.g., "project management", "time tracking", "invoicing software", "expense tracking") into the short description, long description, and keyword field. Use natural language and bullet points to maintain readability.
The app is not ranked in the Finance category. Updating the app title with category‑relevant terms, refreshing screenshots to highlight time‑tracking and invoicing features, and running an A/B test on the icon can improve category relevance and drive chart placement.
523 reviews yield a 4.3 rating, but increasing review count can lift the quality score further and improve conversion. Implement in‑app prompts after a successful invoice payment to request a 5‑star review.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Xero Projects has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
Xero Projects is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Xero Projects are Xero Me, Intuit QuickBooks for Business, Xero Accounting for business. These apps appear next to Xero Projects on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Xero Projects is listed in the Finance category on the Google Play.
Based on this audit, Xero Projects should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Xero Projects.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
