This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dog diary app | #18 |  |  |      | ||
| pawly | #27 |  |  |      | ||
| pet journal | #40 |  |  |   | ||
| pet diary | #42 |  |  |   | ||
| dog careOpportunity | Not ranked | — | — |    | ||
| cat logOpportunity | Not ranked | — | — |     | ||
| pet trackerOpportunity | Not ranked | — | — |   | ||
| walk trackingOpportunity | Not ranked | — | — |      | ||
| pet care recordsOpportunity | Not ranked | — | — |    | ||
| pet daily logOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Purrly: Cat Sounds & Meows
Entertainment
Petly - Pet Care Tracker App
Medical
Time To Pet - Pet Care App
Business
Doggy Time: Dog Training Log
Lifestyle
PetLovely
Lifestyle
DiabiPets: Pet Diabetes Log
Tools
Pet Diary - Your pet's all act
Entertainment
Otto: Habit Tracker Pet
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
eero wifi system
Amazon Alexa
VYBS: Play & Earn Rewards
Nextdoor: Neighborhood Network
CineDash
Google Home
Cash Giraffe: Real Money Games
LG ThinQ
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pawly has a very low visibility score (21/100) with only 4 of 10 target keywords ranking and no user reviews, indicating poor discoverability and credibility. Immediate focus should be on keyword expansion, conversion assets, and review generation to boost rankings and downloads.
The brand name "pawly" already ranks at #27 with moderate traffic (62) and low difficulty (27), showing that users can find the app when searching directly. Leverage this by adding the brand term to the subtitle and metadata to reinforce brand recall.
Only 4 of the 10 analyzed keywords rank (pawly, pet diary, pet journal, dog diary app). High‑traffic keywords like "dog care", "cat log", and "pet tracker" have zero visibility despite traffic >45 and difficulty around 50. Expand the title, short description, and long description with these terms.
The app currently has 0 reviews, which hurts both conversion (users trust apps with social proof) and the Quality Score (40%). Implement in‑app prompts after a completed diary entry and offer a small incentive (e.g., premium theme) to encourage 5‑star reviews.
Keywords such as "dog diary app" (rank 18, difficulty 33) and "walk tracking" (traffic 57, difficulty 40) present quick win opportunities. Adding them to the subtitle or description can push them into the top 10 within weeks.
Competitors only share 1 keyword each, meaning most long‑tail terms (e.g., "pet care records", "pet daily log") are under‑utilized. Craft dedicated feature bullet points for these phrases to capture niche searches.
A Quality Score of 40% suggests weak visual assets (icons, screenshots, video). Modern, high‑resolution screenshots that highlight photo diary, poop log, and weekly recap will improve conversion and may positively affect the Quality Score.
- 1Rewrite title (max 30 chars) to include a top keyword, e.g., "Pawly – Dog & Cat Diary" and add 2‑3 high‑traffic keywords to the short description.
- 2Expand the long description to at least 1,500 characters, naturally embedding all 10 target keywords with bullet‑point feature lists.
- 3Create an in‑app review prompt after the user logs a walk or meal, and run a 2‑week campaign offering a free premium theme for a 5‑star rating.
- 4Design and upload 5 high‑resolution screenshots + a 15‑second gameplay video showcasing diary entry, walk tracking, and weekly recap.
- 5Set up A/B testing for subtitle and screenshot variations to measure click‑through and install lift, iterating weekly based on results.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1680 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Pawly - Pet Diary & Care in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pawly - Pet Diary & Care?
Pawly - Pet Diary & Care has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Pawly - Pet Diary & Care rank?
Pawly - Pet Diary & Care is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pawly - Pet Diary & Care?
Based on shared keyword rankings, the most frequent competitors of Pawly - Pet Diary & Care are Purrly: Cat Sounds & Meows, PetLovely, Petly - Pet Care Tracker App. These apps appear next to Pawly - Pet Diary & Care on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pawly - Pet Diary & Care in on the Google Play?
Pawly - Pet Diary & Care is listed in the Lifestyle category on the Google Play.
How can Pawly - Pet Diary & Care improve its App Store Optimization?
Based on this audit, Pawly - Pet Diary & Care should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pawly - Pet Diary & Care.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.