How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dog diary app | #18 |  |  |      | ||
| pawly | #27 |  |  |      | ||
| pet journal | #40 |  |  |   | ||
| pet diary | #42 |  |  |   | ||
| dog care | Not ranked | — | — |    | ||
| cat log | Not ranked | — | — |     | ||
| pet tracker | Not ranked | — | — |   | ||
| walk tracking | Not ranked | — | — |      | ||
| pet care records | Not ranked | — | — |    | ||
| pet daily log | Not ranked | — | — | |
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Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Pawly has a very low visibility score (21/100) with only 4 of 10 target keywords ranking and no user reviews, indicating poor discoverability and credibility. Immediate focus should be on keyword expansion, conversion assets, and review generation to boost rankings and downloads.
The brand name "pawly" already ranks at #27 with moderate traffic (62) and low difficulty (27), showing that users can find the app when searching directly. Leverage this by adding the brand term to the subtitle and metadata to reinforce brand recall.
Only 4 of the 10 analyzed keywords rank (pawly, pet diary, pet journal, dog diary app). High‑traffic keywords like "dog care", "cat log", and "pet tracker" have zero visibility despite traffic >45 and difficulty around 50. Expand the title, short description, and long description with these terms.
The app currently has 0 reviews, which hurts both conversion (users trust apps with social proof) and the Quality Score (40%). Implement in‑app prompts after a completed diary entry and offer a small incentive (e.g., premium theme) to encourage 5‑star reviews.
Keywords such as "dog diary app" (rank 18, difficulty 33) and "walk tracking" (traffic 57, difficulty 40) present quick win opportunities. Adding them to the subtitle or description can push them into the top 10 within weeks.
Competitors only share 1 keyword each, meaning most long‑tail terms (e.g., "pet care records", "pet daily log") are under‑utilized. Craft dedicated feature bullet points for these phrases to capture niche searches.
A Quality Score of 40% suggests weak visual assets (icons, screenshots, video). Modern, high‑resolution screenshots that highlight photo diary, poop log, and weekly recap will improve conversion and may positively affect the Quality Score.
Actionable recommendations to improve your visibility
Your description is 1680 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Pawly - Pet Diary & Care has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
Pawly - Pet Diary & Care is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Pawly - Pet Diary & Care are Purrly: Cat Sounds & Meows, PetLovely, Petly - Pet Care Tracker App. These apps appear next to Pawly - Pet Diary & Care on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Pawly - Pet Diary & Care is listed in the Lifestyle category on the Google Play.
Based on this audit, Pawly - Pet Diary & Care should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pawly - Pet Diary & Care.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US