How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mjengo | #1 | — |  |     | ||
| construction tracker | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |      | ||
| project insights | Not ranked | — | — |      | ||
| building costs | Not ranked | — | — |      | ||
| labour costs | Not ranked | — | — |      | ||
| material costs | Not ranked | — | — |   | ||
| construction budget | Not ranked | — | — |    | ||
| project management | Not ranked | — | — |      | ||
| cost tracking | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Mjengo Tracker ranks #1 for its brand keyword but fails to appear for any high‑traffic construction finance terms, resulting in a visibility score of only 14/100. Immediate focus should be on expanding keyword coverage, gathering reviews, and aligning the store listing with user intent.
The app ranks #1 for the exact brand term "mjengo" with a traffic potential of 51 and low difficulty (28), guaranteeing baseline discoverability for existing users. Leverage this by reinforcing the brand in the title and subtitle.
Only 1 out of 10 targeted keywords is ranked, leaving high‑traffic terms like "expense tracker" (traffic 80, difficulty 67) and "construction budget" (traffic 43, difficulty 40) untapped. This drives the 17% keyword score and low visibility.
The store listing shows no user reviews or ratings, which heavily penalizes the quality score (25%) and deters organic clicks. New users often filter out apps without social proof.
Keywords such as "building costs" (traffic 40, difficulty 22) and "labour costs" (traffic 44, difficulty 33) have moderate difficulty and solid search volume. Incorporating them into the title, short description, and metadata can quickly boost rankings.
The app is currently listed under Finance, yet its core function is construction project budgeting, which aligns better with the Business > Project Management category. Re‑categorizing can improve relevance signals and chart eligibility.
Actionable recommendations to improve your visibility
12 screenshots give users a comprehensive view of your app.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Mjengo Tracker has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
Mjengo Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Mjengo Tracker are Mjengo app. These apps appear next to Mjengo Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Mjengo Tracker is listed in the Finance category on the Google Play.
Based on this audit, Mjengo Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mjengo Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US