This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mjengo | #1 | — |  |     | ||
| construction trackerOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |      | ||
| project insightsOpportunity | Not ranked | — | — |      | ||
| building costsOpportunity | Not ranked | — | — |      | ||
| labour costsOpportunity | Not ranked | — | — |      | ||
| material costsOpportunity | Not ranked | — | — |   | ||
| construction budgetOpportunity | Not ranked | — | — |    | ||
| project managementOpportunity | Not ranked | — | — |      | ||
| cost trackingOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Mjengo app
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mjengo Tracker ranks #1 for its brand keyword but fails to appear for any high‑traffic construction finance terms, resulting in a visibility score of only 14/100. Immediate focus should be on expanding keyword coverage, gathering reviews, and aligning the store listing with user intent.
The app ranks #1 for the exact brand term "mjengo" with a traffic potential of 51 and low difficulty (28), guaranteeing baseline discoverability for existing users. Leverage this by reinforcing the brand in the title and subtitle.
Only 1 out of 10 targeted keywords is ranked, leaving high‑traffic terms like "expense tracker" (traffic 80, difficulty 67) and "construction budget" (traffic 43, difficulty 40) untapped. This drives the 17% keyword score and low visibility.
The store listing shows no user reviews or ratings, which heavily penalizes the quality score (25%) and deters organic clicks. New users often filter out apps without social proof.
Keywords such as "building costs" (traffic 40, difficulty 22) and "labour costs" (traffic 44, difficulty 33) have moderate difficulty and solid search volume. Incorporating them into the title, short description, and metadata can quickly boost rankings.
The app is currently listed under Finance, yet its core function is construction project budgeting, which aligns better with the Business > Project Management category. Re‑categorizing can improve relevance signals and chart eligibility.
- 1Expand the keyword list to include high‑traffic, moderate‑difficulty terms (e.g., "expense tracker", "construction budget", "material costs") and embed them in the title, short description, and full description.
- 2Implement an in‑app prompt to solicit 5‑star reviews after users log at least 3 expenses, aiming for a minimum of 20 reviews within the next 30 days.
- 3Rewrite the first 500 characters of the description to feature the top target keywords and a clear value proposition, staying within the 80‑character short description limit.
- 4Add high‑resolution screenshots and a short demo video that highlight expense tracking, cost comparison, and project insights to improve conversion.
- 5Submit a category change request to move the app from Finance to Business > Project Management to better match user intent.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mjengo Tracker?
Mjengo Tracker has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Mjengo Tracker rank?
Mjengo Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mjengo Tracker?
Based on shared keyword rankings, the most frequent competitors of Mjengo Tracker are Mjengo app. These apps appear next to Mjengo Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mjengo Tracker in on the Google Play?
Mjengo Tracker is listed in the Finance category on the Google Play.
How can Mjengo Tracker improve its App Store Optimization?
Based on this audit, Mjengo Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mjengo Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.