Debts

Only 2 of 10 target keywords rank (debts at #74, debt tracker at #90) and the rest are unranked despite moderate traffic potential. Boost rankings by integrating higher‑traffic terms into the title, short description, and long description.

The app has 0 reviews and no star rating, which heavily penalizes discoverability and conversion. Implement an in‑app prompt after a successful split to ask users for a 5‑star rating and encourage written feedback.

Keywords like "bill splitter" (traffic 43), "expense tracker" (traffic 80), and "iou tracker" (traffic 69) have strong search demand but the app is not ranked for any of them. Add these terms naturally throughout the metadata and consider secondary keyword fields.

The current description is truncated and misspells "debts" and "departments"; it also lacks key benefit statements. Rewrite the short and full descriptions to be at least 80 characters, include top keywords, and clearly highlight offline mode, multi‑person splits, and partial payments.

The primary term "debts" ranks at #74 with a difficulty of 33, indicating low competition. Leverage this by placing the word at the beginning of the title (e.g., "Debts – Bill Splitter & Debt Tracker") to improve relevance for related searches.