This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| debts | #74 |  |  |      | ||
| debt tracker | #90 |  |  |  | ||
| bill splitterOpportunity | Not ranked | — | — |      | ||
| owe moneyOpportunity | Not ranked | — | — |      | ||
| split bills | Not ranked | — | — |    | ||
| iou trackerOpportunity | Not ranked | — | — |    | ||
| recurring paymentsOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |      | ||
| money owedOpportunity | Not ranked | — | — |    | ||
| debt manager | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
NDRC Debt Counselling App
Finance
DebtDone - Debt Payoff Planner
Finance
Debt Viewer
Tools
Debt-to-Income Ratio
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a near‑zero visibility score (1/100) with only two out of ten target keywords ranking, no reviews, and no category ranking. Immediate focus should be on keyword and metadata overhaul while building social proof.
Only 2 of 10 target keywords rank (debts at #74, debt tracker at #90) and the rest are unranked despite moderate traffic potential. Boost rankings by integrating higher‑traffic terms into the title, short description, and long description.
The app has 0 reviews and no star rating, which heavily penalizes discoverability and conversion. Implement an in‑app prompt after a successful split to ask users for a 5‑star rating and encourage written feedback.
Keywords like "bill splitter" (traffic 43), "expense tracker" (traffic 80), and "iou tracker" (traffic 69) have strong search demand but the app is not ranked for any of them. Add these terms naturally throughout the metadata and consider secondary keyword fields.
The current description is truncated and misspells "debts" and "departments"; it also lacks key benefit statements. Rewrite the short and full descriptions to be at least 80 characters, include top keywords, and clearly highlight offline mode, multi‑person splits, and partial payments.
The primary term "debts" ranks at #74 with a difficulty of 33, indicating low competition. Leverage this by placing the word at the beginning of the title (e.g., "Debts – Bill Splitter & Debt Tracker") to improve relevance for related searches.
- 1Rename the app to include a high‑traffic keyword (e.g., "Debts – Bill Splitter & Debt Tracker").
- 2Rewrite the short and full descriptions, inserting top keywords like bill splitter, expense tracker, iou tracker, and debt manager.
- 3Add 5+ high‑resolution screenshots and a short video demo that showcase offline mode and multi‑person splitting.
- 4Implement a timed in‑app review prompt after a user records a payment, aiming for at least 30 reviews per week.
- 5Create localized metadata for major English‑speaking markets and submit for A/B testing of title/description variations.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Infrequent updates
Last updated 22 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 1/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Debts?
Debts has a visibility score of 1 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Debts rank?
Debts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Debts?
Based on shared keyword rankings, the most frequent competitors of Debts are NDRC Debt Counselling App, Debt Viewer, DebtDone - Debt Payoff Planner. These apps appear next to Debts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Debts in on the Google Play?
Debts is listed in the Finance category on the Google Play.
How can Debts improve its App Store Optimization?
Based on this audit, Debts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Debts.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.