This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| debt record | #1 | — |  |     | ||
| track debt | #28 |  |  |    | ||
| debt tracker toolOpportunity | #56 |  |  |   | ||
| debt organizerOpportunity | #82 |  |  |    | ||
| debt tracker | Not ranked | — | — | | ||
| money owedOpportunity | Not ranked | — | — |      | ||
| debt managementOpportunity | Not ranked | — | — | | ||
| owed moneyOpportunity | Not ranked | — | — |  | ||
| debt logOpportunity | Not ranked | — | — | | ||
| credit debtOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Debtick: Debt Tracker
Finance
Money Manager - Debt Tracker
Finance
DebtMate: Smart Debt Manager
Finance
Debt Payoff Planner & Tracker
Finance
Track Owe – Debt & IOU Tracker
Finance
Debt Notes: Money, Expense Tra
Books & Reference
Debt Payoff Planner & Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Debt Record has a strong core rating and dominates its exact‑match keyword, but its overall visibility is low due to poor keyword coverage and no chart presence. Immediate focus should be on expanding and optimizing keyword usage and creative assets to capture high‑traffic terms used by competitors.
The app ranks #1 for "debt record" with a traffic potential of 31 and moderate difficulty (35), giving it a solid foothold on the most relevant term.
A 90% quality score and a 4.5‑star rating from 284 reviews indicate excellent user satisfaction and low crash/AB‑test issues, which can be leveraged in A/B testing for higher‑impact assets.
Only 4 of the 10 analyzed keywords are ranked; high‑traffic terms like "debt tracker" (traffic 55) and "money owed" (traffic 45) are not in the top 100, reducing discoverability.
The app has 0% chart score (global and category), meaning it never appears in top‑list charts, which limits organic boosts from trending lists.
Integrate high‑traffic, low‑to‑moderate difficulty keywords such as "debt tracker" (difficulty 67), "debt management" (35), and "debt log" (36) into the title, short description, and long description while maintaining readability.
Competitors ahead on shared keywords use richer screenshots and feature graphics. Adding localized screenshots that highlight "track debt", "backup & restore", and "unlimited debtors" can improve click‑through rates and support chart eligibility.
- 1Update the app title to include a secondary high‑traffic keyword (e.g., "Debt Record – Debt Tracker").
- 2Rewrite the short and long descriptions to naturally embed top missing keywords (debt tracker, money owed, debt management, debt log).
- 3Add at least three new localized screenshots and a feature graphic that showcase key features and the "track debt" use case.
- 4Launch an A/B test for the new assets and monitor CTR and install lift for 2‑3 weeks.
- 5Encourage satisfied users to leave reviews focusing on the tracking accuracy to maintain the 4.5‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 131 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Improve visibility
Score of 21/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Debt Record?
Debt Record has a visibility score of 21 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Debt Record rank?
Debt Record is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Debt Record?
Based on shared keyword rankings, the most frequent competitors of Debt Record are Debt Payoff Planner & Tracker, Debtick: Debt Tracker, Track Owe – Debt & IOU Tracker. These apps appear next to Debt Record on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Debt Record in on the Google Play?
Debt Record is listed in the Finance category on the Google Play.
How can Debt Record improve its App Store Optimization?
Based on this audit, Debt Record should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Debt Record.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.