This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| debts | #17 |  |  |      | ||
| debt tracker | #58 |  |  |  | ||
| debt manager | Not ranked | — | — |    | ||
| personal financeOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |     | ||
| income outcomeOpportunity | Not ranked | — | — |      | ||
| financial managementOpportunity | Not ranked | — | — |    | ||
| budgeting toolOpportunity | Not ranked | — | — |   | ||
| credit managerOpportunity | Not ranked | — | — |      | ||
| money tracker | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Debt Payoff Box: Snowball Plan
Finance
Debt Tracker
Finance
Debtors - Debt Management
Finance
Debt Buddy - Debt Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Debts has a very low visibility score (10/100) with only two of its ten target keywords ranking, no reviews, and no presence in charts. Immediate focus should be on keyword optimization, metadata enrichment, and user acquisition to lift rankings.
Only 2 of 10 target keywords rank (debts @17, debt tracker @58) while high‑traffic terms like "personal finance" and "expense tracker" are absent, limiting discoverability. Prioritize integrating these missing high‑traffic keywords into title, short and long description.
The app has 0 reviews and no rating, which harms trust and algorithmic ranking. Lack of social proof also reduces click‑through rates from search results.
The current title "Debts" does not contain any high‑traffic keywords. Adding a primary term such as "Debt Tracker" or "Debt Manager" could capture the 33‑55 traffic volumes for those queries and improve ranking.
No mention of screenshots or video; competitors use rich visuals to showcase budgeting tools and CSV export. Adding 5+ high‑resolution screenshots plus a short demo video can boost conversion and signal quality to the store algorithm.
Key terms like "debts" (difficulty 33) and "income outcome" (difficulty 28) have modest competition, indicating a realistic chance to rank higher with proper optimization.
- 1Rename the app title to include a high‑traffic keyword (e.g., "Debt Tracker – Simple Debt Manager").
- 2Rewrite the short and long description to embed top missing keywords (personal finance, expense tracker, debt manager, budgeting tool) within the first 80 characters.
- 3Add 5+ high‑quality screenshots and a 15‑second demo video highlighting lists, CSV export, and custom currency features.
- 4Implement an in‑app prompt asking satisfied users to leave a 5‑star review after they complete a transaction or export CSV.
- 5Localize the store listing (title, description, keywords) for Spanish and Swedish markets, leveraging existing DE, ES, SE localizations.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 484 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 36 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 10/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Debts?
Debts has a visibility score of 10 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Debts rank?
Debts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Debts?
Based on shared keyword rankings, the most frequent competitors of Debts are Debt Payoff Box: Snowball Plan, Debtors - Debt Management, Debt Tracker. These apps appear next to Debts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Debts in on the Google Play?
Debts is listed in the Finance category on the Google Play.
How can Debts improve its App Store Optimization?
Based on this audit, Debts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Debts.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.