This audit was generated on May 25, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
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Keyword Competitors
Apps positioned directly before or after yours on keywords
IIFL- Demat Ac, Stocks & IPOs
Finance
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
iVestor ranks #1 for its brand keyword but lacks visibility for high‑traffic non‑branded terms, resulting in a low overall visibility score (25/100). Immediate focus should be on expanding keyword coverage and improving user ratings.
The app holds the #1 position for the branded keyword "ivestor" with a traffic potential of 77, demonstrating strong brand recognition that can be leveraged in metadata.
Only 2 of the top 10 target keywords are ranked. High‑traffic keywords such as "stock market" (traffic 74, difficulty 71) and "virtual cards" (traffic 51, difficulty 50) are not ranking at all.
The app is absent from both global and category charts, and it is not ranked within the Finance category, limiting organic discovery on Google Play.
Incorporate top‑performing terms like "stock trading" (traffic 57, difficulty 47), "investment tracker" (traffic 44, difficulty 37), and "portfolio manager" (traffic 36, difficulty 30) into the app title, short description, and feature graphics to capture broader search intent.
Current rating is 3.2 / 5 from 266 reviews, pulling down the Quality Score (63%). Implement in‑app prompts for satisfied users, address common complaints, and consider a brief incentive for leaving positive feedback.
Competitors like IIFL‑Demat rank ahead with shared keyword "stock trading". By optimizing for that keyword and highlighting unique DFM‑only features, iVestor can capture a portion of their traffic.
- 1Add top non‑branded keywords (e.g., stock trading, investment tracker, portfolio manager) to the app title and short description.
- 2Rewrite the long description with LSI variations of the high‑traffic keywords and clear, bullet‑pointed feature highlights.
- 3Implement an in‑app review prompt targeting happy users and respond to existing reviews to improve the average rating.
- 4Create new localized screenshots and feature graphics that showcase DFM trading and IPO subscription features.
- 5Run A/B tests on the app icon and primary visual assets to increase click‑through rates and improve chart rankings.
Category Ranking
Finance chart position
Cash App
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OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of iVestor?
iVestor has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does iVestor rank?
iVestor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of iVestor?
Based on shared keyword rankings, the most frequent competitors of iVestor are cTrader: CFD Trading & Charts, IIFL- Demat Ac, Stocks & IPOs, NSEIndia. These apps appear next to iVestor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is iVestor in on the Google Play?
iVestor is listed in the Finance category on the Google Play.
How can iVestor improve its App Store Optimization?
Based on this audit, iVestor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to iVestor.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.