This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| thrivent | #2 |  |  |    | ||
| banking onlineOpportunity | Not ranked | — | — |      | ||
| money managementOpportunity | Not ranked | — | — |      | ||
| savings accountOpportunity | Not ranked | — | — |   | ||
| budgeting toolsOpportunity | Not ranked | — | — |    | ||
| credit scoreOpportunity | Not ranked | — | — |      | ||
| mobile banking | Not ranked | — | — |   | ||
| cash flow trackerOpportunity | Not ranked | — | — |      | ||
| financial planningOpportunity | Not ranked | — | — |    | ||
| online bankingOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Thrivent Financial
Finance
Thrivent RCD
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Thrivent Bank has a solid store listing quality (78% quality score) and strong brand visibility with the keyword "thrivent" ranking #2, but its overall visibility is low (16/100) due to poor keyword coverage and no chart presence. Immediate focus should be on expanding keyword rankings and improving ranking signals to capture high‑traffic finance searches.
The brand keyword "thrivent" ranks #2 with a traffic potential of 55, indicating strong brand recall. Leverage this by incorporating the brand name in the title and subtitle to reinforce authority.
The Quality Score is 78%, showing that screenshots, video, and description formatting are already effective. Maintain the visual assets while you iterate on metadata.
Only 1 of the top 10 target keywords is ranked. High‑traffic terms like "online banking" (traffic 64) and "mobile banking" (traffic 63) are not appearing, limiting discoverability.
Charts Score is 0% with no placement in Global or Category charts, which hampers organic installs. Chart rankings depend on install velocity and user engagement.
Add high‑traffic, moderate‑difficulty keywords (e.g., "budgeting tools" difficulty 34, traffic 50; "savings account" difficulty 36, traffic 61) to the title, short description, and long description. Use the 80‑character keyword field for exact matches.
Only 34 reviews yield a 4.2 rating; more reviews improve ranking signals. Implement in‑app prompts after successful transactions to encourage 5‑star reviews.
- 1Revise the app title to include top keywords (e.g., "Thrivent Bank – Online & Mobile Banking").
- 2Update the short description and long description with high‑traffic keywords like "online banking", "mobile banking", "budgeting tools", and "savings account" in natural sentences.
- 3Add the most valuable keywords to the 80‑character keyword field, focusing on terms with traffic >50 and difficulty <40.
- 4Launch an in‑app review campaign to raise the number of user ratings from 34 to at least 200, targeting a 4.5+ average.
- 5Create a performance‑driven A/B test for metadata (title, short description, screenshots) and monitor rankings weekly to achieve chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Thrivent Bank?
Thrivent Bank has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Thrivent Bank rank?
Thrivent Bank is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Thrivent Bank?
Based on shared keyword rankings, the most frequent competitors of Thrivent Bank are Thrivent Financial, Thrivent RCD. These apps appear next to Thrivent Bank on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Thrivent Bank in on the Google Play?
Thrivent Bank is listed in the Finance category on the Google Play.
How can Thrivent Bank improve its App Store Optimization?
Based on this audit, Thrivent Bank should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Thrivent Bank.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.