This audit was generated on May 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| goodnight journal | #1 | — |  |     | ||
| journal communityOpportunity | #91 |  |  |      | ||
| journal writingOpportunity | Not ranked | — | — |    | ||
| mental health | Not ranked | — | — |      | ||
| private journalOpportunity | Not ranked | — | — |   | ||
| daily journal | Not ranked | — | — |   | ||
| journal promptsOpportunity | Not ranked | — | — |      | ||
| online journalOpportunity | Not ranked | — | — | | ||
| mindfulness journalOpportunity | Not ranked | — | — |      | ||
| gratitude journal | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Journal: Notes, Planner, PDFs
Productivity
Day One Diary: Daily Journal
Lifestyle
Tochi: Mood & Emotions Journal
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Amazon Alexa
Lemon8 - Lifestyle Community
Google Home
LG ThinQ
Nextdoor: Neighborhood Network
Cash Giraffe: Real Money Games
VYBS: Play & Earn Rewards
Playful Rewards: Play & Earn
Lite Stamper
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Goodnight Journal has a strong brand keyword rank (goodnight journal #1) but suffers from poor overall visibility (16/100) due to low keyword coverage, minimal reviews, and unoptimized store assets. The highest priority is expanding keyword rankings and boosting credibility.
The app ranks #1 for the exact brand phrase "goodnight journal" with a traffic potential of 56, showing strong brand recognition. Leverage this by adding the brand term to the subtitle and promotional text to maintain visibility.
Only 2 of the 10 target keywords are ranked (goodnight journal #1, journal community #91) while high‑traffic terms like "journal writing", "mental health", and "gratitude journal" are not ranked at all. Revise title, short description, and long description to naturally include these high‑volume keywords.
The app holds a 3.5‑star rating with only 49 reviews, which drags the quality score to 50% and hurts conversion. Implement an in‑app prompt timing strategy and incentivize honest feedback to reach at least 200 reviews and a 4.2+ rating.
Current screenshots and description lack keyword density and clear value propositions. Introduce bullet‑point benefits, embed top keywords (e.g., "daily journal", "mindfulness journal"), and add a short video to improve click‑through and conversion rates.
Competitors like Day One focus on personal journaling, while Goodnight Journal highlights a community. Emphasize this unique selling point in the description and graphics to capture users searching for "journal community" and similar terms.
- 1Add high‑traffic keywords (e.g., "journal writing", "mental health", "daily journal", "gratitude journal") to the title and short description while preserving readability.
- 2Rewrite the long description with keyword‑rich bullet points, clear CTA, and highlight the community aspect.
- 3Launch an in‑app review request flow after 3‑5 user sessions and offer a small reward to boost review count to >200 and improve rating to >4.2.
- 4Refresh visual assets: create new screenshots with overlaid copy containing target keywords and produce a 15‑second demo video showcasing community sharing.
- 5Set up an A/B test for metadata (title, subtitle, icon) and monitor rankings weekly, aiming to rank for at least 5 of the top 10 keywords within 8 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
20 screenshots give users a comprehensive view of your app.
Rating needs improvement
A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Goodnight Journal?
Goodnight Journal has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
On how many keywords does Goodnight Journal rank?
Goodnight Journal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Goodnight Journal?
Based on shared keyword rankings, the most frequent competitors of Goodnight Journal are Day One Diary: Daily Journal, Journal: Notes, Planner, PDFs, Tochi: Mood & Emotions Journal. These apps appear next to Goodnight Journal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Goodnight Journal in on the Google Play?
Goodnight Journal is listed in the Lifestyle category on the Google Play.
How can Goodnight Journal improve its App Store Optimization?
Based on this audit, Goodnight Journal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Goodnight Journal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.