This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| walletin | #1 | — |  |     | ||
| budgeting tools | #48 |  |  |      | ||
| expense tracker | Not ranked | — | — |    | ||
| budget plannerOpportunity | Not ranked | — | — |  | ||
| financial managementOpportunity | Not ranked | — | — |   | ||
| ai budget appOpportunity | Not ranked | — | — |     | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| money tracker | Not ranked | — | — | | ||
| expense manager | Not ranked | — | — |    | ||
| financial plannerOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Spending Tracker
Finance
Muun: Bitcoin Lightning Wallet
Finance
Budget & Expense Tracker Monee
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Progressive
Chase Mobile
Cleo AI: Cash Advance & Money
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WalletIN has strong app quality (88% quality score) and dominates its brand keyword, but suffers from low overall visibility (23/100) due to poor keyword rankings and no chart presence. Immediate focus should be on expanding keyword coverage and improving metadata to capture high‑traffic finance terms.
The exact app name "walletin" ranks #1 with low difficulty (33) and decent traffic (40), showing strong brand recognition. Leverage this by keeping the brand name front‑loaded in the title and subtitle.
Only 2 of the top 10 target keywords are ranked (walletin #1, budgeting tools #48). Core terms like "expense tracker" (traffic 80, difficulty 67) and "personal finance" (traffic 49, difficulty 34) are absent, limiting discoverability.
Charts score is 0%, meaning the app does not appear in top lists for its category or globally, reducing organic clicks and credibility. This is often tied to missing feature graphic, localized screenshots, and low install velocity.
Keywords such as "financial management" (traffic 54, difficulty 34) and "financial planner" (traffic 49, difficulty 36) have moderate difficulty and sizable search volume. Adding them to the keyword field and natural language in the description can quickly lift rankings.
Competitor "Spending Tracker" ranks ahead for the primary term "expense tracker" (traffic 80). By incorporating this phrase into the title/subtitle and improving relevance signals (e.g., feature graphic, screenshots showing expense logging), WalletIN can close the gap.
- 1Update the app title to include a high‑traffic term, e.g., "WalletIN: Expense Tracker & Budget Planner" (max 30 characters).
- 2Rewrite the short description to embed top keywords: expense tracker, budget planner, personal finance, money tracker.
- 3Populate the keyword field with the unranked high‑traffic keywords: expense tracker, budget planner, personal finance, money tracker, financial planner, financial management.
- 4Add a localized feature graphic and update screenshots with keyword overlays (e.g., "AI‑Powered Expense Tracking") to improve chart ranking and CTR.
- 5Launch an in‑app prompt to encourage 5‑star reviews and increase the review count beyond the current 14, boosting the overall rating signal.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1864 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WalletIN: Budget & Expense AI?
WalletIN: Budget & Expense AI has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does WalletIN: Budget & Expense AI rank?
WalletIN: Budget & Expense AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WalletIN: Budget & Expense AI?
Based on shared keyword rankings, the most frequent competitors of WalletIN: Budget & Expense AI are Muun: Bitcoin Lightning Wallet, Spending Tracker, Budget & Expense Tracker Monee. These apps appear next to WalletIN: Budget & Expense AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WalletIN: Budget & Expense AI in on the Google Play?
WalletIN: Budget & Expense AI is listed in the Finance category on the Google Play.
How can WalletIN: Budget & Expense AI improve its App Store Optimization?
Based on this audit, WalletIN: Budget & Expense AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WalletIN: Budget & Expense AI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.