This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| menula | #1 | — |  |     | ||
| restaurant pos | #12 |  |  |      | ||
| digital menu maker | #34 |  |  |     | ||
| pos billing system | #37 |  |  |     | ||
| billing softwareOpportunity | Not ranked | — | — |      | ||
| point of saleOpportunity | Not ranked | — | — |      | ||
| qr code menuOpportunity | Not ranked | — | — |     | ||
| order managementOpportunity | Not ranked | — | — |      | ||
| restaurant managementOpportunity | Not ranked | — | — |      | ||
| menu planningOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Emzo Restaurant POS
Business
Canva: AI Photo & Video Editor
Art & Design
POS Pro Receipt & QuickBilling
Business
Mandola's Italian Kitchen
Food & Drink
Restaurant POS App by eZee
Business
Online Menu Creator
Business
Smart POS: Billing & Inventory
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Dunkin’
Wendy’s
Subway®
Starbucks
7-Eleven: Rewards & Shopping
Domino's Pizza USA
Instacart: Get Food Delivery
BURGER KING® App
Yelp: Food, Delivery & Reviews
ReciMe: Recipes & Meal Planner
Too Good To Go: End Food Waste
Dairy Queen® Food & Treats
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Menula ranks #1 for its brand keyword but overall visibility is poor (32/100) with only 4 of 10 target keywords ranked and no user ratings. Immediate focus should be on expanding keyword coverage, gathering reviews, and enhancing store assets to boost ranking and trust.
The app’s own brand "menula" ranks #1 with a modest difficulty (27) and solid traffic (42), indicating strong brand recognition. Leverage this by featuring the brand prominently in the title and short description.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "point of sale" (traffic 73) and "billing software" (traffic 45) are not showing at all. This limits discoverability for core user intent.
The app has a 0.0 rating with no reviews, which harms both conversion and algorithmic ranking. Google Play heavily weighs user feedback for visibility in search and charts.
The title and short description currently miss high‑volume keywords (e.g., "point of sale", "restaurant management"). Adding 2‑3 of these terms within character limits can improve relevance and keyword score.
Quality score is only 50 %. Adding high‑resolution screenshots, a 30‑second feature video, and clear UI callouts can raise the quality score above 80, positively influencing rankings.
Competitors like Emzo rank for shared keywords (e.g., "restaurant pos"). By outranking them on those terms through better ASO and review volume, Menula can capture their traffic.
- 1Revise title to include up to 2 high‑traffic keywords (e.g., "Menula POS & Billing – Point of Sale").
- 2Rewrite the short and full description, naturally inserting all 10 target keywords with bullet‑pointed feature highlights.
- 3Implement an in‑app review prompt and offer a small incentive to collect at least 50 4‑star+ reviews within 30 days.
- 4Create 5 high‑resolution screenshots and a 30‑second demo video showcasing POS, QR menu, and order management features.
- 5Localize the listing into English (US) and other top‑traffic languages, then run a brief Play Store promotion to appear in the “New & Updated Apps” carousel.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2158 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Menula: Restaurant POS Billing?
Menula: Restaurant POS Billing has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Menula: Restaurant POS Billing rank?
Menula: Restaurant POS Billing is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Menula: Restaurant POS Billing?
Based on shared keyword rankings, the most frequent competitors of Menula: Restaurant POS Billing are Mandola's Italian Kitchen, Emzo Restaurant POS, Restaurant POS App by eZee. These apps appear next to Menula: Restaurant POS Billing on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Menula: Restaurant POS Billing in on the Google Play?
Menula: Restaurant POS Billing is listed in the Food & Drink category on the Google Play.
How can Menula: Restaurant POS Billing improve its App Store Optimization?
Based on this audit, Menula: Restaurant POS Billing should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Menula: Restaurant POS Billing.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.