This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| menu maker | #15 |  |  |      | ||
| digital menuOpportunity | #76 |  |  |    | ||
| catering managementOpportunity | Not ranked | — | — |      | ||
| menu planningOpportunity | Not ranked | — | — |      | ||
| order managementOpportunity | Not ranked | — | — |      | ||
| customer managementOpportunity | Not ranked | — | — |      | ||
| catering softwareOpportunity | Not ranked | — | — |     | ||
| food service managementOpportunity | Not ranked | — | — |      | ||
| catering appOpportunity | Not ranked | — | — |    | ||
| restaurant managementOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Menu Maker
Art & Design
BITS Digital Menu
Productivity
Easy Menu Planner
Food & Drink
Menu2Bill
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Dunkin’
Wendy’s
Subway®
Starbucks
7-Eleven: Rewards & Shopping
Domino's Pizza USA
Instacart: Get Food Delivery
BURGER KING® App
Yelp: Food, Delivery & Reviews
ReciMe: Recipes & Meal Planner
Too Good To Go: End Food Waste
Dairy Queen® Food & Treats
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Menu Maker has a very low visibility score (11/100) with poor keyword rankings and no user ratings, resulting in no chart presence. Immediate focus should be on keyword optimization, language localization, and gaining early reviews to improve credibility and rankings.
Only 2 of the top 10 target keywords rank, with the best rank being 15 for "menu maker" (traffic 59, difficulty 66). Prioritize optimizing the title, short description, and metadata for high‑traffic keywords like "digital menu" and "catering management".
The app has no ratings or reviews, which heavily impacts conversion and store trust. Implement an in‑app prompt or incentive program to collect at least 30–50 4‑star+ reviews within the next month.
Keywords such as "digital menu" (rank 76, traffic 42, difficulty 56) and "catering software" (unranked, traffic 45, difficulty 33) have decent search volume but low competition. Add these terms naturally into the description, bullet points, and new localized copy.
The app offers voice‑driven menu creation, AI analytics, and full customer/order management, which few competitors highlight. Emphasize these differentiators in screenshots and video to attract niche catering businesses.
Current description is entirely in Gujarati, limiting reach in the global Food & Drink category. Translating to English (and possibly other regional languages) will broaden audience and improve keyword match potential.
- 1Revise title and short description to include top keywords: "Menu Maker", "Digital Menu", "Catering Management".
- 2Translate the full description to English and add keyword‑rich bullet points highlighting voice menu, AI analytics, and customer management.
- 3Launch an incentivized review campaign to achieve at least 30 positive reviews (4+ stars) within 30 days.
- 4Create new localized screenshots and a short video demo that showcase the unique features and include overlay text with target keywords.
- 5Run a targeted Google UAC campaign focusing on high‑traffic keywords (e.g., "digital menu", "catering software") to boost initial installs and improve chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Menu Maker?
Menu Maker has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does Menu Maker rank?
Menu Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Menu Maker?
Based on shared keyword rankings, the most frequent competitors of Menu Maker are Menu Maker, Easy Menu Planner, BITS Digital Menu. These apps appear next to Menu Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Menu Maker in on the Google Play?
Menu Maker is listed in the Food & Drink category on the Google Play.
How can Menu Maker improve its App Store Optimization?
Based on this audit, Menu Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Menu Maker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.