This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| irish menu | #1 | — |  |     | ||
| irish food | #3 |  | | | ||
| irish pub | #10 |  |  |      | ||
| pub menuOpportunity | #56 |  |  |      | ||
| steakhouse menuOpportunity | Not ranked | — | — |      | ||
| restaurant menuOpportunity | Not ranked | — | — |     | ||
| food menuOpportunity | Not ranked | — | — |    | ||
| pub foodOpportunity | Not ranked | — | — |   | ||
| steakhouse appOpportunity | Not ranked | — | — |  | ||
| menu guideOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Meaghers Irish Pub
Food & Drink
British and Irish Food Recipes
Food & Drink
My Menu Order 3.0
Food & Drink
Irish Food Recipes & Cooking
Food & Drink
O'Donovan's Irish Pub To Go
Food & Drink
All About Irish
Education
Daily Menu
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Dunkin’
Wendy’s
BURGER KING® App
Subway®
7-Eleven: Rewards & Shopping
Starbucks
Domino's Pizza USA
Instacart: Get Food Delivery
Yelp: Food, Delivery & Reviews
Chick-fil-A®
Dairy Queen® Food & Treats
Too Good To Go: End Food Waste
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Irish Menu has a strong foothold with the primary keyword "irish menu" ranking #1, but overall visibility is low (42/100) due to missing rankings for high‑traffic keywords and a lack of ratings. Immediate focus should be on expanding keyword coverage and boosting credibility.
The app ranks #1 for "irish menu" with a traffic potential of 54 and moderate difficulty (41), giving it a solid anchor in search results.
Only 3 of the 10 analyzed keywords are ranked, resulting in a Keywords Score of 56% and a total Visibility Score of 42/100. This limits discovery across the store.
The app currently has 0 reviews and no rating, which harms conversion rate and may affect algorithmic ranking.
Keywords like "steakhouse menu" (traffic 49, difficulty 37), "restaurant menu" (traffic 37, difficulty 33), and "food menu" (traffic 55, difficulty 49) are not ranked. Targeting them could add 3‑4 new top‑20 positions.
Competing apps share only 1 keyword each, meaning there are many untapped keyword opportunities. Improving rankings for "irish pub" (currently #10) and "pub menu" (currently #56) can surpass competitors.
- 1Revise title and short description to include high‑traffic keywords such as "Steakhouse Menu", "Irish Pub" and "Pub Menu" while keeping the brand name.
- 2Expand the long description with keyword‑rich sentences covering "restaurant menu", "food menu", and "pub food", using natural language and bullet points.
- 3Implement an in‑app prompt after menu view to encourage 5‑star reviews, aiming for at least 20 ratings within 30 days.
- 4Add high‑quality screenshots, a short video preview, and localized assets for Polish and English to improve the Quality Score.
- 5Create a backlink and social media campaign (e.g., Instagram food posts) that mentions target keywords to boost external signals.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 2 keyword(s): irish pub, irish food.
Short description
Your app description is only 159 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Infrequent updates
Last updated 26 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Irish Menu?
Irish Menu has a visibility score of 42 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does Irish Menu rank?
Irish Menu is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Irish Menu?
Based on shared keyword rankings, the most frequent competitors of Irish Menu are Irish Food Recipes & Cooking, Meaghers Irish Pub, O'Donovan's Irish Pub To Go. These apps appear next to Irish Menu on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Irish Menu in on the Google Play?
Irish Menu is listed in the Food & Drink category on the Google Play.
How can Irish Menu improve its App Store Optimization?
Based on this audit, Irish Menu should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Irish Menu.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.