This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| e-menus | #1 | — |  |     | ||
| restaurant menus | #44 |  |  |      | ||
| food finderOpportunity | Not ranked | — | — |      | ||
| happy hour app | Not ranked | — | — |      | ||
| menu guideOpportunity | Not ranked | — | — |    | ||
| restaurant locatorOpportunity | Not ranked | — | — |      | ||
| food orderingOpportunity | Not ranked | — | — |     | ||
| digital menuOpportunity | Not ranked | — | — |    | ||
| restaurant loyalty programOpportunity | Not ranked | — | — |      | ||
| menu viewerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
OpenTable for Restaurants
Business
E-Menu
Business
QR Menu Maker: Digital Menu
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Uber Eats: Food and Grocery
Wendy’s
Domino's Pizza USA
Starbucks
7-Eleven: Rewards & Shopping
Instacart: Get Food Delivery
Subway®
BURGER KING® App
Yelp: Food, Delivery & Reviews
Dairy Queen® Food & Treats
Dutch Bros
ReciMe: Recipes & Meal Planner
Little Caesars
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
e-menus has a solid brand presence, ranking #1 for its own name, but overall ASO performance is weak with a visibility score of 22/100, limited keyword rankings, no user ratings, and no chart presence.
The app ranks #1 for the exact match keyword "e-menus" with a traffic potential of 43 and moderate difficulty (39), giving it a reliable anchor for visibility.
Only 2 out of the 10 target keywords are ranked (e-menus #1, restaurant menus #44). High‑traffic keywords like "food ordering" (traffic 62) and "digital menu" (traffic 42) are not ranking, limiting discoverability.
The app has a 0.0 rating with no reviews, contributing to a low Quality Score (25%). This negatively impacts both organic ranking and conversion rate.
Rewrite the title (max 30 chars) and short description to incorporate high‑traffic terms such as "restaurant menus" and "digital menu" while retaining the brand name. This can boost the Keywords Score from 28% toward 60%+.
Current Quality Score (25%) suggests weak visual assets. Update the app icon, add 5+ high‑resolution screenshots featuring QR scanning, GPS navigation, and menu browsing, and create a 15‑second promo video to improve conversion and chart eligibility.
The app is not ranked in the Food & Drink category charts, preventing exposure to category browsers. Optimizing category‑specific keywords and adding the label "Food & Drink" in the short description can help gain chart placement.
- 1Add high‑traffic keywords (e.g., "restaurant menus", "food ordering", "digital menu") to the title and short description while keeping the brand name front‑and‑center.
- 2Rewrite the long description to include these keywords naturally, expand to at least 4000 characters, and add clear call‑to‑actions.
- 3Launch an in‑app prompt or incentive campaign to collect genuine user reviews and improve the rating above 4.0.
- 4Refresh visual assets: new icon, 5+ annotated screenshots, and a short video highlighting QR menu scanning and GPS navigation.
- 5Monitor competitor metadata (OpenTable, QR Menu Maker) and perform weekly keyword performance audits to adjust bids and content.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2491 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of e-menus?
e-menus has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does e-menus rank?
e-menus is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of e-menus?
Based on shared keyword rankings, the most frequent competitors of e-menus are E-Menu, OpenTable for Restaurants, QR Menu Maker: Digital Menu. These apps appear next to e-menus on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is e-menus in on the Google Play?
e-menus is listed in the Food & Drink category on the Google Play.
How can e-menus improve its App Store Optimization?
Based on this audit, e-menus should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to e-menus.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.