This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| il menu | #1 | — |  |     | ||
| italian food dictionaryOpportunity | Not ranked | — | — |      | ||
| italian restaurant guideOpportunity | Not ranked | — | — |      | ||
| food translatorOpportunity | Not ranked | — | — |      | ||
| italian menu translatorOpportunity | Not ranked | — | — |    | ||
| italian cuisine guideOpportunity | Not ranked | — | — |   | ||
| restaurant menu decoderOpportunity | Not ranked | — | — |  | ||
| italian dish dictionaryOpportunity | Not ranked | — | — | | ||
| italian food glossaryOpportunity | Not ranked | — | — |  | ||
| italian to english food translatorOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Menu Maker, Menu Templates
Art & Design
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Wendy’s
Starbucks
Instacart: Get Food Delivery
BURGER KING® App
Domino's Pizza USA
Yelp: Food, Delivery & Reviews
Subway®
7-Eleven: Rewards & Shopping
Dunkin’
Too Good To Go: End Food Waste
Chick-fil-A®
Pizza Hut - Delivery & Takeout
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Il Menu has a very low overall visibility (12/100) with only its exact app name ranking #1. The app lacks keyword coverage, user ratings, and up‑to‑date store assets, making it difficult to capture high‑traffic food‑related searches.
The exact app name "il menu" ranks #1 with 48 monthly searches and a difficulty of 39, giving the app a solid anchor point in search results.
Only 1 of the 10 target keywords is ranked (10% coverage). High‑traffic terms such as "food translator" (52 searches) and "italian menu translator" (44 searches) are not ranked, indicating missed discovery opportunities.
The app has no user reviews or rating, resulting in a quality score of 0% and reducing trust for potential downloads.
Last update was in 2013, and the description is truncated. Missing screenshots, video, and localized copy hurt both quality score and conversion rates.
The only listed competitor shares just 1 keyword, meaning the niche has low saturation. Capturing additional high‑traffic keywords can quickly boost rankings.
Keywords like "italian food dictionary" (29 searches, difficulty 35) and "restaurant menu decoder" (35 searches, difficulty 35) have moderate difficulty and can be targeted through title, short description, and metadata optimization.
- 1Refresh the app (UI, bug fixes) and submit an update to signal activity to Google Play.
- 2Rewrite title and short description to include top‑traffic keywords (e.g., "Italian Food Dictionary & Translator").
- 3Expand the full description with SEO‑rich copy, incorporating all 10 target keywords and their variations.
- 4Add high‑quality screenshots, an app preview video, and localized assets for English‑speaking markets.
- 5Implement an in‑app prompt or incentive to gather authentic user reviews and achieve a baseline 4‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Infrequent updates
Last updated 161 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Il Menu?
Il Menu has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Il Menu rank?
Il Menu is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Il Menu?
Based on shared keyword rankings, the most frequent competitors of Il Menu are Menu Maker, Menu Templates. These apps appear next to Il Menu on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Il Menu in on the Google Play?
Il Menu is listed in the Food & Drink category on the Google Play.
How can Il Menu improve its App Store Optimization?
Based on this audit, Il Menu should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Il Menu.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.