How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| itsafe | #1 | — | ||||
| ingredient scanner | #45 | |||||
| food label analyzer | Not ranked | — | — | |||
| cosmetic ingredient checker | Not ranked | — | — | |||
| product scanner | Not ranked | — | — | |||
| allergy checker | Not ranked | — | — | |||
| ingredient analyzer | Not ranked | — | — | |||
| chemical detector | Not ranked | — | — | |||
| toxic substance scanner | Not ranked | — | — | |||
| smart shopping assistant | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
ItSafe currently dominates its brand keyword but overall visibility is low (26/100) with only 2 of 10 target keywords ranked and no chart presence. The main priority is to expand keyword coverage and improve metadata to drive organic discoverability.
The app ranks #1 for the exact brand term "itsafe" with traffic 73 and low difficulty (27), providing a solid anchor for visibility.
Only 2 of the 10 analyzed keywords rank (itsafe #1, ingredient scanner #45). High‑traffic terms like "food label analyzer" and "cosmetic ingredient checker" are not ranked, limiting discoverability.
The app is not listed in global or category charts (Health & Fitness), resulting in a 0% charts score and reducing organic install potential.
Incorporate high‑traffic keywords (e.g., "ingredient scanner", "food label analyzer", "cosmetic ingredient checker") into the app title, short description, and keyword field to boost rankings.
Competitor IngredientLens ranks ahead with similar keywords and richer assets. Review their title length, screenshot captions, and video usage; emulate successful elements while keeping ItSafe’s unique AI angle.
The app has no user reviews, harming the quality score (40%). Early positive reviews improve trust, ASO signals, and conversion rates.
Actionable recommendations to improve your visibility
No specific strengths identified
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
ItSafe: AI Ingredient Scanner has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
ItSafe: AI Ingredient Scanner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of ItSafe: AI Ingredient Scanner are E-Safety, IngredientLens - AI Analyzer, ScanWise AI Ingredient Checker. These apps appear next to ItSafe: AI Ingredient Scanner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
ItSafe: AI Ingredient Scanner is listed in the Health & Fitness category on the Google Play.
Based on this audit, ItSafe: AI Ingredient Scanner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ItSafe: AI Ingredient Scanner.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.