This audit was generated on May 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| itsafe | #1 | — |  |     | ||
| ingredient scanner | #45 |  |  |      | ||
| food label analyzerOpportunity | Not ranked | — | — |      | ||
| cosmetic ingredient checkerOpportunity | Not ranked | — | — |   | ||
| product scannerOpportunity | Not ranked | — | — |  | ||
| allergy checkerOpportunity | Not ranked | — | — |      | ||
| ingredient analyzerOpportunity | Not ranked | — | — |   | ||
| chemical detectorOpportunity | Not ranked | — | — |      | ||
| toxic substance scannerOpportunity | Not ranked | — | — |   | ||
| smart shopping assistantOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
IngredientLens - AI Analyzer
Lifestyle
E-Safety
Business
ScanWise AI Ingredient Checker
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
AllTrails: Hike, Bike & Run
Strava: Run, Bike, Walk
Step Tracker Launcher
Step Counter - Pedometer
Blood Pressure App
FunSteps
Flo Ovulation & Period Tracker
Sweatcoin・Walking Step Counter
I am - Daily affirmations
Chair Workout: Women's Edition
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
ItSafe currently dominates its brand keyword but overall visibility is low (26/100) with only 2 of 10 target keywords ranked and no chart presence. The main priority is to expand keyword coverage and improve metadata to drive organic discoverability.
The app ranks #1 for the exact brand term "itsafe" with traffic 73 and low difficulty (27), providing a solid anchor for visibility.
Only 2 of the 10 analyzed keywords rank (itsafe #1, ingredient scanner #45). High‑traffic terms like "food label analyzer" and "cosmetic ingredient checker" are not ranked, limiting discoverability.
The app is not listed in global or category charts (Health & Fitness), resulting in a 0% charts score and reducing organic install potential.
Incorporate high‑traffic keywords (e.g., "ingredient scanner", "food label analyzer", "cosmetic ingredient checker") into the app title, short description, and keyword field to boost rankings.
Competitor IngredientLens ranks ahead with similar keywords and richer assets. Review their title length, screenshot captions, and video usage; emulate successful elements while keeping ItSafe’s unique AI angle.
The app has no user reviews, harming the quality score (40%). Early positive reviews improve trust, ASO signals, and conversion rates.
- 1Update app title and short description to include top‑traffic keywords (ingredient scanner, food label analyzer, cosmetic ingredient checker).
- 2Expand the keyword list with medium‑difficulty terms (traffic 30‑50) and localize for target markets.
- 3Refresh visual assets: add annotated screenshots, a short demo video, and A/B test different captions highlighting AI analysis speed.
- 4Implement an in‑app review prompt after a successful scan to collect at least 50 five‑star reviews within 30 days.
- 5Analyze IngredientLens’s metadata and screenshots, then adopt proven copy structures and visual storytelling to improve click‑through and conversion.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of ItSafe: AI Ingredient Scanner?
ItSafe: AI Ingredient Scanner has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 22, 2026.
On how many keywords does ItSafe: AI Ingredient Scanner rank?
ItSafe: AI Ingredient Scanner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of ItSafe: AI Ingredient Scanner?
Based on shared keyword rankings, the most frequent competitors of ItSafe: AI Ingredient Scanner are E-Safety, IngredientLens - AI Analyzer, ScanWise AI Ingredient Checker. These apps appear next to ItSafe: AI Ingredient Scanner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is ItSafe: AI Ingredient Scanner in on the Google Play?
ItSafe: AI Ingredient Scanner is listed in the Health & Fitness category on the Google Play.
How can ItSafe: AI Ingredient Scanner improve its App Store Optimization?
Based on this audit, ItSafe: AI Ingredient Scanner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ItSafe: AI Ingredient Scanner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.