This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| secret coffee | #2 |  |  |    | ||
| secret menu | #5 |  |  |   | ||
| coffee recipes | #7 |  |  |      | ||
| latte recipes | #34 |  |  |   | ||
| menu ideasOpportunity | #55 |  |  |      | ||
| beverage recipesOpportunity | #90 |  |  |      | ||
| blended beveragesOpportunity | Not ranked | — | — |      | ||
| tea menuOpportunity | Not ranked | — | — |     | ||
| coffee drinksOpportunity | Not ranked | — | — |    | ||
| coffee creationsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Secret Menu for In-N-Out
Food & Drink
Pour-Over Coffee Recipes Timer
Food & Drink
Vegan Recipes
Food & Drink
Secret Menu for Coffee Lovers
Food & Drink
CooKing: Pantry & Meal Planner
Food & Drink
Samsung Browser
Communication
Coffee Master - Brew Recipes
Food & Drink
Sauce and Food Recipes
Food & Drink
My Secret Bistro :Cooking Game
Game Casual
EasyMenu Meal Planner 3
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Wendy’s
Starbucks
Instacart: Get Food Delivery
BURGER KING® App
Domino's Pizza USA
Yelp: Food, Delivery & Reviews
Subway®
7-Eleven: Rewards & Shopping
Dunkin’
Too Good To Go: End Food Waste
Chick-fil-A®
Pizza Hut - Delivery & Takeout
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app shows solid core keyword rankings (e.g., "secret coffee" #2, "secret menu" #5) but suffers from low overall visibility due to missing chart rankings, poor category placement, and several high‑traffic keywords unranked.
Two of the three primary keywords ("secret coffee" rank 2, "secret menu" rank 5) are in the top 5, driving the majority of traffic (53 + 49). Leverage this momentum by reinforcing these terms in the title and short description.
Charts score is 0% – the app isn’t appearing in any top‑10 charts globally or in the Food & Drink category, limiting organic discovery. This is a critical gap that directly drags the visibility score down to 53.
Keywords like "blended beverages" (traffic 39), "tea menu" (traffic 47) and "coffee drinks" (traffic 50) have moderate difficulty but are not ranked at all, representing untapped search volume.
Add the unranked high‑traffic terms to the title, short description, and long description (e.g., "blended beverages", "tea menu", "coffee creations") and include them in the keyword field to improve relevance and capture new users.
Current rating is 4.5 from 289 reviews; increasing review count can improve the quality score (currently 63%) and help the algorithm favor higher‑ranking placements, especially for competitive terms like "coffee recipes" (difficulty 64).
Refresh screenshots and feature graphic to highlight secret menu items and high‑ranking keywords; A/B test a more vibrant icon. Better assets improve conversion rates, which feeds into higher chart rankings.
- 1Insert top‑ranking keywords ("secret coffee", "secret menu", "coffee recipes") into the app title and short description.
- 2Rewrite the long description to naturally include unranked high‑traffic terms: "blended beverages", "tea menu", "coffee drinks", "coffee creations".
- 3Launch a review‑generation campaign (in‑app prompt after 5 uses) to raise total reviews above 500 while maintaining a 4.5+ rating.
- 4Update screenshots and feature graphic to showcase secret menu items with keyword overlays; run A/B tests on icon and feature image.
- 5Implement localized keyword bundles for major markets (e.g., Spanish "menú secreto café") to broaden reach and improve category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2187 characters, providing good keyword density and information for users.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): secret coffee.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Secret Menu for Coffee Recipes?
Secret Menu for Coffee Recipes has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Secret Menu for Coffee Recipes rank?
Secret Menu for Coffee Recipes is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Secret Menu for Coffee Recipes?
Based on shared keyword rankings, the most frequent competitors of Secret Menu for Coffee Recipes are Secret Menu for In-N-Out, Samsung Browser, Pour-Over Coffee Recipes Timer. These apps appear next to Secret Menu for Coffee Recipes on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Secret Menu for Coffee Recipes in on the Google Play?
Secret Menu for Coffee Recipes is listed in the Food & Drink category on the Google Play.
How can Secret Menu for Coffee Recipes improve its App Store Optimization?
Based on this audit, Secret Menu for Coffee Recipes should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Secret Menu for Coffee Recipes.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.