This audit was generated on May 25, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
SafeMom - Food & Skincare Scan

SafeMom - Food & Skincare Scan

SafeMom

USUSen-USNo rating0 reviews May 25, 2026

Visibility Score

51Solid

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
65
Based on keyword rankings
Keywords analyzed10
Ranked in top 1003
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

3

Ranked in top 100

2

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
safemom#1
62
39
—
SafeMama: Pregnancy Safety AI
SafeMom - Food & Skincare Scan
1
SafeMama: Pregnancy Safety AI
2
Pregnancy Tracker & Baby App
3
Flo Ovulation & Period Tracker
4
Pregnancy App & Baby Tracker
5
pregnancy scanner#4
50
48
Pregnancy Test Scanner: Nuva
Pregnancy Tracker & Baby App
Pregnancy App & Baby Tracker
1
Pregnancy Test Scanner AI
2
Pregnancy Test Scanner: Nuva
3
SafeMom - Food & Skincare Scan
4
Pregnancy Tracker & Baby App
5
baby health checker#30
49
41
Baby Games: Piano & Baby Phone
Baby: Breastfeeding Tracker
Pregnancy App & Baby Tracker
1
The Lullaby Trust Baby Check
2
Pregnancy Tracker & Baby App
3
Huckleberry: Smart Baby Care
4
Baby + | Your Baby Tracker
5
food scannerNot ranked
47
75
——
Yuka - Food & Cosmetic Scanner
1
Fig: Food Scanner & Guide
2
Processed - Food Scanner App
3
Xume: Health Food Scanner App
4
TruthIn - Food Scanner
5
cosmetic checkerOpportunityNot ranked
63
38
——
Cosmetic Checker
1
INCI Beauty - Cosmetic scanner
2
OnSkin - Skincare Scanner
3
PureCheck: Scan Food, Cosmetic
4
Beauty Expiry Cosmetic Tracker
5
pregnancy plannerOpportunityNot ranked
61
45
——
Pregnancy Tracker & Baby App
1
Pregnancy + | Tracker App
2
Pregnancy App & Baby Tracker
3
Pregnancy Tracker: amma
4
Pregnancy App
5
ingredient checkerOpportunityNot ranked
60
28
——
Yuka - Food & Cosmetic Scanner
1
INCI Beauty - Cosmetic scanner
2
OnSkin - Skincare Scanner
3
SkinSAFE: Ingredient Scanner
4
Ingredient Checker: DeepScan
5
skin care scannerOpportunityNot ranked
38
46
——
OnSkin - Skincare Scanner
1
Skin Bliss: Skincare Routines
2
SkinSort - Skincare Scanner
3
Skin Care Scanner: GlowUp
4
Yuka - Food & Cosmetic Scanner
5
product safetyOpportunityNot ranked
44
42
——
SafetyCulture (iAuditor)
1
Yuka - Food & Cosmetic Scanner
2
Personal Safety
3
WHO Road Safety Data
4
Sospes Safety
5
pregnancy trackerNot ranked
61
86
——
Pregnancy Tracker & Baby App
1
Pregnancy + | Tracker App
2
Pregnancy App & Baby Tracker
3
Pregnancy App
4
Pregnancy Tracker & Day by Day
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Pregnancy Test Scanner: Nuva

Pregnancy Test Scanner: Nuva

Health & Fitness

5.0Ahead1x
Baby Games: Piano & Baby Phone

Baby Games: Piano & Baby Phone

Game Educational

4.4Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
SafeMama: Pregnancy Safety AI

SafeMama: Pregnancy Safety AI

Health & Fitness

Behind1x
Pregnancy Tracker & Baby App

Pregnancy Tracker & Baby App

Parenting

4.9Behind1x
Baby: Breastfeeding Tracker

Baby: Breastfeeding Tracker

Parenting

4.6Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Health & Fitness chart position

Health & Fitness
Not currently ranked in top 200
Blood Pressure Log

Blood Pressure Log

★ 3.9
Planet Fitness

Planet Fitness

★ 4.7
AllTrails: Hike, Bike & Run

AllTrails: Hike, Bike & Run

★ 4.6
4
Yuka - Food & Cosmetic Scanner

Yuka - Food & Cosmetic Scanner

★ 4.7
5
Finch: Self-Care Pet

Finch: Self-Care Pet

★ 4.9
6
Weight Loss for Women: Workout

Weight Loss for Women: Workout

★ 4.8
7
Strava: Run, Bike, Walk

Strava: Run, Bike, Walk

★ 4.6
8
Sweatcoin・Walking Step Counter

Sweatcoin・Walking Step Counter

★ 4.3
9
healow

healow

★ 4.6
10
Step Tracker Launcher

Step Tracker Launcher

★ 4.2
11
Blood Pressure App

Blood Pressure App

★ 4.4
12
FunSteps

FunSteps

★ 4.6
13
Flo Ovulation & Period Tracker

Flo Ovulation & Period Tracker

★ 4.7
14
Arise: Level Up In Real Life

Arise: Level Up In Real Life

★ 4.5
15
Step Counter - Pedometer

Step Counter - Pedometer

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

SafeMom currently ranks well for its brand keyword but lacks visibility for core functional keywords, has no user reviews, and is absent from charts, limiting its discoverability. Prioritize keyword expansion and review generation to boost the overall visibility score.

Brand Keyword Rank
high

The app’s brand term "safemom" is ranked #1 with a traffic potential of 62 and moderate difficulty (39), giving it strong anchor visibility. Leverage this by keeping the brand at the front of the title and metadata.

Limited Keyword Coverage
high

Only 3 of the top 10 target keywords are ranked (safemom #1, pregnancy scanner #4, baby health checker #30). High‑traffic terms like "food scanner", "ingredient checker" and "pregnancy planner" are unranked despite traffic >60, indicating missed discovery opportunities.

No Reviews/Ratings
medium

The app currently has a 0.0 rating with 0 reviews, which harms trust and conversion. Review count is a key factor for chart rankings and organic clicks.

Title & Description Optimization
high

The current title "SafeMom: Pregnancy Scanner" omits high‑traffic keywords such as "food scanner" and "ingredient checker". Adding one or two of these (e.g., "SafeMom: Pregnancy & Food Scanner") can capture additional search volume without exceeding the 30‑character limit.

Visual Asset Refresh
medium

Competitors ahead in charts use bold, benefit‑focused screenshots and icons. Updating screenshots to showcase the instant scan UI and adding a short‑form video can improve click‑through rates, which feeds chart rankings.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise app title to include a high‑traffic keyword (e.g., "Food Scanner" or "Ingredient Checker") while keeping the brand first.
  • 2Rewrite short and long descriptions to naturally embed the top 5 unranked keywords (food scanner, ingredient checker, pregnancy planner, cosmetic checker, skin care scanner).
  • 3Implement an in‑app prompt after a successful scan encouraging users to rate and review (target >100 reviews within 30 days).
  • 4Create new screenshots and a 15‑second video highlighting product scanning results and pregnancy safety benefits.
  • 5Launch an A/B test on the updated assets and monitor chart positions; iterate based on install lift and CTR data.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2569 characters, providing good keyword density and information for users.

Strong visual presence

21 screenshots give users a comprehensive view of your app.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

No significant issues found

Suggestions
Opportunities to explore

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of SafeMom - Food & Skincare Scan?

SafeMom - Food & Skincare Scan has a visibility score of 51 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.

On how many keywords does SafeMom - Food & Skincare Scan rank?

SafeMom - Food & Skincare Scan is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of SafeMom - Food & Skincare Scan?

Based on shared keyword rankings, the most frequent competitors of SafeMom - Food & Skincare Scan are SafeMama: Pregnancy Safety AI, Pregnancy Test Scanner: Nuva, Pregnancy Tracker & Baby App. These apps appear next to SafeMom - Food & Skincare Scan on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is SafeMom - Food & Skincare Scan in on the Google Play?

SafeMom - Food & Skincare Scan is listed in the Health & Fitness category on the Google Play.

How can SafeMom - Food & Skincare Scan improve its App Store Optimization?

Based on this audit, SafeMom - Food & Skincare Scan should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SafeMom - Food & Skincare Scan.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.