This audit was generated on May 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hello chef | #3 |  |  |    | ||
| meal kit delivery | #10 | |  |     | ||
| healthy meal kits | #29 |  |  |   | ||
| recipe app | #47 |  |  |      | ||
| meal planningOpportunity | Not ranked | — | — |   | ||
| food delivery uaeOpportunity | Not ranked | — | — |      | ||
| cooking recipesOpportunity | Not ranked | — | — |   | ||
| meal box deliveryOpportunity | Not ranked | — | — |    | ||
| uae food deliveryOpportunity | Not ranked | — | — | | ||
| meal planning appOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
HelloFresh: Meal Kit & Recipes
Food & Drink
Home Chef
Lifestyle
Zest Cooking
Education
Happy Eaters: Weaning Recipes
Parenting
Hello Seafood: Restaurant Game
Game Casual
Meal Planner & Recipe Keeper
Food & Drink
Recipe Keeper - Mr. Cook
Food & Drink
Healthy Eating Recipes
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Domino's Pizza USA
Wendy’s
Instacart: Get Food Delivery
Yelp: Food, Delivery & Reviews
BURGER KING® App
Starbucks
Subway®
7-Eleven: Rewards & Shopping
Pizza Hut - Delivery & Takeout
Little Caesars
Dunkin’
Dairy Queen® Food & Treats
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app scores 36/100 with strong brand visibility but poor overall keyword coverage, low quality signals, and no chart presence. Immediate focus should be on expanding high‑traffic keywords, driving user reviews, and boosting conversion assets.
The app ranks #3 for the brand term "hello chef" (traffic 59, difficulty 44), securing a top‑10 spot for a core keyword and providing a solid foundation for ASO.
Only 4 of 10 target keywords are ranked; high‑traffic terms like "meal planning" (traffic 73) and "healthy meal kits" (traffic 44) are missing, limiting discoverability.
The app has 0 reviews and a Quality Score of 40%, which hurts conversion and ranking; competitors such as HelloFresh show stronger social proof.
Integrate unranked high‑traffic keywords (e.g., "meal planning", "meal planning app", "healthy meal kits", "food delivery uae") into the title, short description, and long description to improve visibility.
The app is not ranked in the Food & Drink category and has no chart presence; boosting install volume through ASO and localized marketing can unlock category ranking and organic chart lifts.
Add geo‑specific terms ("UAE", "Dubai", "Abu Dhabi") and localized screenshots to capture regional traffic where the brand already has awareness.
- 1Add top‑traffic, unranked keywords (meal planning, healthy meal kits, food delivery uae) to the app title, short description, and long description.
- 2Implement an in‑app review prompt to obtain at least 20 five‑star reviews within 30 days and monitor rating trends.
- 3Refresh screenshots and add a localized video highlighting UAE delivery, meal planning features, and family-friendly meals.
- 4Create a UAE‑focused keyword set and include location tags (Dubai, Abu Dhabi) in the metadata and app bundle.
- 5Run A/B tests on the short description and icon to improve click‑through rate and drive the app into the Food & Drink category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2256 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): meal kit delivery.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hello Chef: Meal Kit & Recipes?
Hello Chef: Meal Kit & Recipes has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
On how many keywords does Hello Chef: Meal Kit & Recipes rank?
Hello Chef: Meal Kit & Recipes is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hello Chef: Meal Kit & Recipes?
Based on shared keyword rankings, the most frequent competitors of Hello Chef: Meal Kit & Recipes are HelloFresh: Meal Kit & Recipes, Hello Seafood: Restaurant Game, Home Chef. These apps appear next to Hello Chef: Meal Kit & Recipes on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hello Chef: Meal Kit & Recipes in on the Google Play?
Hello Chef: Meal Kit & Recipes is listed in the Food & Drink category on the Google Play.
How can Hello Chef: Meal Kit & Recipes improve its App Store Optimization?
Based on this audit, Hello Chef: Meal Kit & Recipes should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hello Chef: Meal Kit & Recipes.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.