This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| unit lab | #1 | Live trend | — |  | |||
| unit calculator | #21 | Live trend |  |  | |||
| unit converter | #42 | Live trend |  |  | |||
| length converter | #45 | Live trend |  |  | |||
| weight converter | #45 | Live trend | |  | |||
| speed converter | #45 | Live trend |  |  | |||
| volume converter | #45 | Live trend |  |  | |||
| measurement converterOpportunity | #51 | Live trend |  |  | |||
| currency converter | Not ranked | Live trend | — | — | |||
| temperature converter | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Unit Lab Converter Calculator has a solid brand presence (rank 1 for "unit lab"), but overall visibility is low (32/100) due to weak rankings for high‑traffic functional keywords and no chart presence. Immediate focus should be on keyword optimization and conversion‑rate improvements to climb the charts.
The app ranks #1 for the brand keyword "unit lab" with a traffic score of 43 and low difficulty (38). Leverage this by keeping the brand name prominent in the title and short description while adding related high‑traffic terms.
Key conversion‑focused keywords such as "unit converter" (rank 42, difficulty 85) and "currency converter" (unranked, difficulty 87) are far from the top, limiting discoverability. The current title does not contain these high‑traffic terms.
Charts score is 0% – the app is not appearing in global or category charts, indicating insufficient download velocity and poor conversion rate from store page.
Add high‑traffic, medium‑difficulty keywords (e.g., "unit converter", "measurement converter", "currency converter") to the title (limit 30 characters) and short description. This can lift rankings for 5‑6 of the 10 analyzed keywords.
Current quality score is 50%; updating screenshots with clear call‑outs (offline mode, 700+ currencies, calculator functions) and adding a short video can improve conversion rate, driving more installs and chart rankings.
At $0.99 the app may deter impulse downloads. Test a free lite version or a 7‑day free trial to boost install volume, then upsell to the paid version, which can improve overall visibility and chart performance.
- 1Revise app title to include "Unit Converter" and "Currency Converter" while keeping the brand name.
- 2Rewrite short description and primary description to naturally embed top‑traffic keywords (unit converter, measurement converter, length converter, etc.).
- 3Create new high‑resolution screenshots and a 15‑second video highlighting offline use, 700+ currencies, and calculator features.
- 4Launch an A/B test for icon and feature graphic to increase click‑through rate.
- 5Introduce a free lite version or time‑limited trial to raise download velocity and target chart placement.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Unit Lab Converter Calculator?
Unit Lab Converter Calculator has a visibility score of 32 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Unit Lab Converter Calculator rank?
Unit Lab Converter Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Unit Lab Converter Calculator?
Based on shared keyword rankings, the most frequent competitors of Unit Lab Converter Calculator are Unit converter, Unit Converter - Universal, UnitShift: Fast Unit Converter. These apps appear next to Unit Lab Converter Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Unit Lab Converter Calculator in on the Google Play?
Unit Lab Converter Calculator is listed in the Tools category on the Google Play.
How can Unit Lab Converter Calculator improve its App Store Optimization?
Based on this audit, Unit Lab Converter Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Unit Lab Converter Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.