How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calendar hub | #3 |  |  |    | ||
| simple calendar | #11 |  |  |     | ||
| weekly calendar | #31 |  |  |     | ||
| monthly calendar | #31 | |  |   | ||
| monthly planner | #47 |  |  |  | ||
| daily planner | Not ranked | — | — |    | ||
| schedule organizer | Not ranked | — | — |    | ||
| event planner | Not ranked | — | — |      | ||
| daily schedule | Not ranked | — | — |    | ||
| weekly planner | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Simple Calendar & Planner has modest visibility with a 39/100 score, driven primarily by its strong ranking for "calendar hub" (rank 3). However, low quality metrics, zero reviews, and only half of the target keywords ranked limit its growth potential.
The app ranks #3 for the primary keyword "calendar hub" (traffic 47, difficulty 44), providing a solid entry point for organic discovery. Leverage this position by emphasizing the phrase in the title and description to reinforce relevance.
Being free removes a major barrier to install, especially in the competitive Productivity category. Highlight the free nature in promotional assets to attract cost‑sensitive users.
A 25% quality score indicates missing or sub‑optimal store assets (e.g., screenshots, video, feature graphic). This likely contributes to poor conversion and zero user ratings. Upgrading visual assets can boost CTR and install rates.
The app currently shows a 0.0 rating with no reviews, which deters users and impacts algorithmic ranking. Lack of social proof is a critical barrier to both visibility and trust.
Keywords such as "daily planner" (traffic 76, difficulty 65) and "weekly calendar" (traffic 58, difficulty 45) are not ranked despite decent search volume. Optimizing title, short description, and long description for these terms can capture additional organic traffic.
Actionable recommendations to improve your visibility
Your description is 3912 characters, providing good keyword density and information for users.
20 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 1 keyword(s): calendar hub.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Simple Calendar & Planner has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
Simple Calendar & Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Simple Calendar & Planner are National Calendar Hub, Google Calendar, Simple Calendar: Daily Planner. These apps appear next to Simple Calendar & Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Simple Calendar & Planner is listed in the Productivity category on the Google Play.
Based on this audit, Simple Calendar & Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Calendar & Planner.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US