This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calendar hub | #3 |  |  |    | ||
| simple calendar | #11 |  |  |     | ||
| weekly calendar | #31 |  |  |     | ||
| monthly calendar | #31 | |  |   | ||
| monthly planner | #47 |  |  |  | ||
| daily planner | Not ranked | — | — |    | ||
| schedule organizerOpportunity | Not ranked | — | — |    | ||
| event plannerOpportunity | Not ranked | — | — |      | ||
| daily scheduleOpportunity | Not ranked | — | — |    | ||
| weekly plannerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
National Calendar Hub
Lifestyle
Simple Calendar: Daily Planner
Productivity
eCalendar - Daily Planner
Photography
Weekly Planner - Diary, Notes
Productivity
Planit - AI Daily Planner
Productivity
Google Calendar
Productivity
Simple Calendar: Clean&Minimal
Productivity
Monthly & Daily Calendar UK
Productivity
Event Flow Calendar Widget
Productivity
DoDay: To-Do List & Planner
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI
Claude by Anthropic
Google Gemini
WakeBox
Microsoft Word: Edit Documents
Grok - AI Chat & Video
MeloTick
PDF Reader - PDF Viewer
DuckDuckGo, Duck.ai, & VPN
Adobe Acrobat Reader: Edit PDF
Microsoft Excel: Spreadsheets
Document Reader & PDF Editor
Google Docs
PDF Reader, Editor & Scanner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Simple Calendar & Planner has modest visibility with a 39/100 score, driven primarily by its strong ranking for "calendar hub" (rank 3). However, low quality metrics, zero reviews, and only half of the target keywords ranked limit its growth potential.
The app ranks #3 for the primary keyword "calendar hub" (traffic 47, difficulty 44), providing a solid entry point for organic discovery. Leverage this position by emphasizing the phrase in the title and description to reinforce relevance.
Being free removes a major barrier to install, especially in the competitive Productivity category. Highlight the free nature in promotional assets to attract cost‑sensitive users.
A 25% quality score indicates missing or sub‑optimal store assets (e.g., screenshots, video, feature graphic). This likely contributes to poor conversion and zero user ratings. Upgrading visual assets can boost CTR and install rates.
The app currently shows a 0.0 rating with no reviews, which deters users and impacts algorithmic ranking. Lack of social proof is a critical barrier to both visibility and trust.
Keywords such as "daily planner" (traffic 76, difficulty 65) and "weekly calendar" (traffic 58, difficulty 45) are not ranked despite decent search volume. Optimizing title, short description, and long description for these terms can capture additional organic traffic.
- 1Refresh the store listing with high‑resolution screenshots, a short demo video, and a compelling feature graphic to raise the quality score above 50%.
- 2Incorporate top‑performing unranked keywords (e.g., "daily planner", "weekly calendar") naturally into the app title, short description, and long description.
- 3Implement an in‑app prompt or incentive to drive at least 50 genuine 5‑star reviews within the next 30 days.
- 4Create a localized description and keyword set for high‑traffic regions (e.g., US, India) to broaden global reach.
- 5Monitor competitor listings (e.g., National Calendar Hub) for keyword gaps and adjust metadata weekly to stay ahead.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3912 characters, providing good keyword density and information for users.
Strong visual presence
20 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): calendar hub.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Simple Calendar & Planner?
Simple Calendar & Planner has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does Simple Calendar & Planner rank?
Simple Calendar & Planner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Simple Calendar & Planner?
Based on shared keyword rankings, the most frequent competitors of Simple Calendar & Planner are National Calendar Hub, Google Calendar, Simple Calendar: Daily Planner. These apps appear next to Simple Calendar & Planner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Simple Calendar & Planner in on the Google Play?
Simple Calendar & Planner is listed in the Productivity category on the Google Play.
How can Simple Calendar & Planner improve its App Store Optimization?
Based on this audit, Simple Calendar & Planner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple Calendar & Planner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.